The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice
Summary: The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.
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Podcasts:
Shane Birkel created a Facebook group for local therapists to network on. And his referrals skyrocketed as a result. This is his Therapist Experience. Entrepreneurship is about taking well-thought out, calculated risks. Shane Birkel is no stranger to that. He recently invested in his business through Most Awesome Conference, left insurance panels and moved to a cash-based private practice, and niched into couples counseling. Thanks to his building & maintaining strong relationships with therapists in his area, he was able to have the support of a strong referral network to take these calculated risks, which resulted in a flourishing private practice.
Dana McNeil is a member of three different networking groups with her fellow therapists, psychologists and MFTs. But as opposed to blending in, Dana stands out and is able to be referred to more easily thanks to her being a Gottman Method Level 3 trained therapist, something nobody else in her group can claim. This has made her unique, memorable, and makes it easier for people to refer to her.
Dana McNeil is a member of three different networking groups with her fellow therapists, psychologists and MFTs. But as opposed to blending in, Dana stands out and is able to be referred to more easily thanks to her being a Gottman Method Level 3 trained therapist, something nobody else in her group can claim. This has made her unique, memorable, and makes it easier for people to refer to her.
Amanda Patterson started a group practice... Well, she THOUGHT she started a group practice. Instead, what she ended up forming was a Therapist Collective without even knowing it. Amanda shares her Therapist Experience of starting and growing a Therapist Collective and discusses the benefits and drawbacks of both Collectives and Group Practices so that you can understand which is best for your private practice.
Amanda Patterson started a group practice... Well, she THOUGHT she started a group practice. Instead, what she ended up forming was a Therapist Collective without even knowing it. Amanda shares her Therapist Experience of starting and growing a Therapist Collective and discusses the benefits and drawbacks of both Collectives and Group Practices so that you can understand which is best for your private practice.
SPECIAL FOR THIS EPISODE -- Melissa and I talked a great deal about the importance of knowing your Costs of Acquiring a client per channel. I created a very basic spreadsheet on Google Drive that you can download and use in your own private practice. Click here to get the spreadsheet. Once you see the spreadsheet, just click File > Download As and you can edit it on your computer then. Be sure to add the channels that best reflect your business. And I strongly recommend using at least 6 months of data to ensure it is statistically relevant. OK... On with the show...
SPECIAL FOR THIS EPISODE -- Melissa and I talked a great deal about the importance of knowing your Costs of Acquiring a client per channel. I created a very basic spreadsheet on Google Drive that you can download and use in your own private practice. Click here to get the spreadsheet. Once you see the spreadsheet, just click File > Download As and you can edit it on your computer then. Be sure to add the channels that best reflect your business. And I strongly recommend using at least 6 months of data to ensure it is statistically relevant. OK... On with the show...
The first year in private practice for Amy Van Slambrook was a slammin' success thanks to her running a low-cost weekend retreat through her church. After that, her practice had its natural ups and downs, but ended up getting on the fast track to success again after she hired Julie Hanks, a business coach for therapists.
The first year in private practice for Amy Van Slambrook was a slammin' success thanks to her running a low-cost weekend retreat through her church. After that, her practice had its natural ups and downs, but ended up getting on the fast track to success again after she hired Julie Hanks, a business coach for therapists.
Imagine being in grad school and listening to a taped session of yourself. You think you're doing well, and then your teacher says, "That you, John Wayne?" And what he was getting at is that your tone was just so bland and so impersonal, the exact opposite of how you want to portray yourself as a therapist. And that lesson has stuck with Dr. Robert Pate. The lesson of being himself as a therapist. In addition to learning about the importance of being yourself, Dr. Pate shares his Therapist Experience and why having a mentor has been so crucial to helping him learn and grow his private practice.
Imagine being in grad school and listening to a taped session of yourself. You think you're doing well, and then your teacher says, "That you, John Wayne?" And what he was getting at is that your tone was just so bland and so impersonal, the exact opposite of how you want to portray yourself as a therapist. And that lesson has stuck with Dr. Robert Pate. The lesson of being himself as a therapist. In addition to learning about the importance of being yourself, Dr. Pate shares his Therapist Experience and why having a mentor has been so crucial to helping him learn and grow his private practice.
Jason Polk started seeing his first clients on the weekend while working full-time at an agency. 13 months ago he left his full-time job to focus full-time on his private practice. This is his Therapist Experience about how he grew his private practice through workshops, online advertising, and networking with local non-profits. We also how he has used Kudzu for online advertising, and drill down into his real business metrics for his Cost of Acquisition, Lifetime Value of couples, and how to determine how much he needs to (or can) pay to acquire a couple for counseling.
Jason Polk started seeing his first clients on the weekend while working full-time at an agency. 13 months ago he left his full-time job to focus full-time on his private practice. This is his Therapist Experience about how he grew his private practice through workshops, online advertising, and networking with local non-profits. We also how he has used Kudzu for online advertising, and drill down into his real business metrics for his Cost of Acquisition, Lifetime Value of couples, and how to determine how much he needs to (or can) pay to acquire a couple for counseling.
Jayme Yodice uses creativity in private practice to generate new revenue streams that can help her scale her private practice & help more people. She recently took Dr. Sears' Wellness Curriculum and became a certified health coach. From there, she was able to create & sell health and wellness programs through the umbrella of her private practice. Here's how she did it!
Jayme Yodice uses creativity in private practice to generate new revenue streams that can help her scale her private practice & help more people. She recently took Dr. Sears' Wellness Curriculum and became a certified health coach. From there, she was able to create & sell health and wellness programs through the umbrella of her private practice. Here's how she did it!
