Summary: SPECIAL FOR THIS EPISODE -- Melissa and I talked a great deal about the importance of knowing your Costs of Acquiring a client per channel. I created a very basic spreadsheet on Google Drive that you can download and use in your own private practice.<br> <br> Click here to get the spreadsheet.<br> <br> Once you see the spreadsheet, just click File > Download As and you can edit it on your computer then.<br> <br> Be sure to add the channels that best reflect your business. And I strongly recommend using at least 6 months of data to ensure it is statistically relevant.<br> <br> OK... On with the show...
