EDGE of the Web - An SEO Podcast for Today's Digital Marketer

If your business or client’s business gets all of it’s customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? Google’s monopolistic stranglehold on #LocalSearch can be frustrating, but there’s still lots businesses can do.Our guest today is Mike Blumenthal, a.k.a. "Professor Maps," is a leading expert on all things related to Local Search, including reputation.

Don’t miss this week’s edition of the EDGE of the Web podcast when our special guest is Marie Haynes, Owner of Marie Haynes Consulting Inc., who will provide commentary and analysis on all the latest Google updates for #DigitalMarketing during the news roundup segment of episode 324. This week's topics: FTC YouTube Investigation Settled by Google End of August Google Algorithm Update? Links Helping With E-A-T?

Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content that develops expertise, authoritativeness, and trust! So what exactly is Google E-A-Ting? Find out everything you need to know from Marie Haynes, Owner of Marie Haynes Consulting Inc., who has been completely obsessed with understanding Google Algorithms! You won’t find someone who knows more about Google’s E-A-T standards and algorithm updates!

Don’t miss this week’s edition of the EDGE of the Web podcast when our special guest is Bill Slawski, Director of SEO Research at Go Fish Digital, will provide commentary and analysis on all the latest #DigitalMarketing #SEO headlines during the news roundup segment of episode 323. This week's topics: New Types of Structured Data Added to Google Search Console Bulk Reviews for GMB Podcast Listening Continues Growing

Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in Ranking Search Results? Find out what you need to know from Bill Slawski, Director of SEO Research at Go Fish Digital, who has been doing SEO work for 20 years. You won’t find someone who knows more about Google’s inner workings, so tune in to episode

Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He’ll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines: *Podcasts results expected as SERP results in Google *Amazon Echo keeps overwhelming stronghold on market share *Over 106 Million people affected by the Capital One hack

If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you’ll want to learn how to fight back. Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He’ll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines during the news roundup segment of episode 322

Don’t miss our special guest this week on the award-winning EDGE of the Web podcast: Kirk Williams of ZATO Marketing. He’s a leading PPC expert and will also provide commentary and analysis on all the latest #DigitalMarketing headlines during the news roundup segment of Episode 321.

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he’s among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search Engine Journal says he’s one of the 23 Top PPC Experts You Should Follow in 2019. Who are we talking about? Kirk Williams of ZATO Marketing, and he’s going to join us for episode 321 of the EDGE of the Web podcast to talk about smart shopping ads and campaigns.

The Digital Marketing news roundup on the Site Strategics EDGE of the Web podcast makes sense of the latest headlines. This week’s episode features special guest Shay Rowbottom of Rowbottom Marketing, and explores Google's new social network, possible algorithm updates, and LinkedIn moving beyond "business only" style posts.

More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren’t sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with target audiences. She joined LinkedIn back in May 2018 and within one year gained more than 60,000 followers! Tune-in for episode 320 of the award-winning EDGE of the Web podcast

Ready for another Digital Marketing news roundup segment on the award-winning EDGE of the Web podcast? This week features commentary and analysis with Tim Schmoyer, Founder and CEO of Video Creators

YouTube launched back in 2005 when it was largely just cat videos and low-quality content. It’s come a loooong way since then, baby! @timschmoyer, Founder and CEO of Video Creators, has been getting results on the platform since 2006, and has handled YouTube strategies for the likes of HBO, Warner Bros, and even Disney! In short, if your company doesn’t have a YouTube strategy, you’re missing out! Find out more in episode 319 of the EDGE of the Web podcast TODAY

At Site Strategics we make it easy for you to stay up-to-date on the latest #DigitalMarketing news with our roundup segment in each episode. This week’s EDGE of the Web podcast will feature special guest Traci Reuter, Founder and CEO of Divine Social, to provide commentary and analysis on important headlines.

If building a foolproof social advertising strategy to engage your ideal clients sounds like a dream come true, you can do it! Learn how with Traci Reuter, Founder and CEO of Divine Social, is our special guest for episode 318 of the award-winning EDGE of the Web podcast.