EDGE of the Web - An SEO Podcast for Today's Digital Marketer

The marketers who will win in today’s environment are those who understand it’s all about providing a great experience. It’s no longer about GRABBING attention, it’s about HOLDING attention. How do professional marketers who need clients market themselves?  This week’s featured guest, Jay Acunzo, Founder of Marketing Showrunners, has been helping marketers do exactly that through podcasts and video series.

Google Chrome to Phase Out Third-Party Cookies The digital media industry has two years to plan how it will identify audiences online when “cookie-pocalypse” descends. Fallout from Google’s January 2020 Core Update YMYL (your money, your life) sites with thin content were among the biggest losers, which means many solid YMYL saw big gains.  New Podcast Ad Tech from Spotify Spotify has begun rolling out the ability to embed interactive targeted ads into podcasts based on real-time data analy

Beta Integration with PromoteIQ Now Available in Microsoft Advertising Microsoft Advertising is making changes to support retailers, including an integration with PromoteIQ. What Shopping Ad Managers Should Know in 2020 Four things: Smart Shopping Campaign automation, International Shopping Ads, feed-free product data, and Microsoft Bing Smart Shopping Ads. Tracking Offline Conversions with Microsoft Advertising You need to know how to import all kinds of outside data into Microsoft Advertising.

Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week’s EDGE of the Web episode 338 is Tim Jenson, Campaign Manager at Clix Marketing, is here to share his wisdom! With over 8 years of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries.

Did Google Start the New Year with a Search Algorithm Update?  The chatter itself does not necessarily indicate a significant update occurred. Microsoft Advertisers Could Win Great Prizes Enter the Microsoft Advertising Sweepstakes by completing the MS Advertising Certified Professional certification. How are Headings Really Supposed to be Used for SEO? Google Speaks! Google’s John Mueller explained how to use H1, H2, and H3 HTML headers in SEO.

This week's featured guest, our first guest for the EDGE 2020 Contributor Series, constantly provides analysis and inside information on breaking search news so that the community is always knowledgeable about what is going on. Who is the resourceful individual that we are referencing? It's an Associate Editor at Third Door Media, George Nguyen! Third Door Media produces Search Engine Land, Marketing Land, SMC, Mar Tech Today, AND Digital Marketing Depot.

The latest update to Google search quality guidelines reminds evaluators to keep in mind the diversity of users and the need for impartiality to avoid ratings based on personal viewpoints. Google continues to find ways to deliver what users need without ever leaving Google. The search giant is looking to add package tracking in search results to bypass visiting carrier sites. Google’s John Mueller says if your website’s content is too similar to content on competitor sites, you need to do better.

Make 2020 the year you consistently hit CRO home runs!! If you’re looking for ways to get more conversions, then you should know this week’s special guest is one of the foremost experts on conversion optimization: Talia Wolf, Founder and CEO of GetUplift. GetUplift is a CRO consultancy and training space top brands turn to when they want to optimize their funnels and websites and create experience customers love to convert to using customer-centric methods, emotional targeting strategies and in-depth da

Service-based business owners can now customize a list of suggested services on their Google My Business listing. Google will automatically select and list services, but users can make additions. TrueDialog, had millions of messages exposed, many of which contained highly sensitive data of customers and students. Online shopping continues to grow, with more people doing it, rising sales, and bigger orders. Growth is especially strong for companies with a seriously customer-centric approach.

In today’s highly competitive eCommerce markets, you can’t ignore Amazon as a channel for selling your products, and who better to talk to about strategies and tactics than someone from a company that knows more about the Amazon Marketplace platform than anyone else? We have Elizeabeth Marsten from Tinuiti, which was one of the first digital marketing agencies to roll out strategic and tactical programs to help the seller make the most of participating in the Amazon Marketplace.

Listen in while the magic is happening during a live SEO audit. SEO experts Andy Drinkwater and Erin Sparks take on a listener submitted website and throw their collection of tools and audit methods at the site for a full SEO review. Learn as they go, what you might need to look for on your own site.

CCPA Compliance: Google Launches Restricted Data Processing Option Companies can now enable restricted data processing by turning off personalized advertising features in Google Ads. Recent Volatility in Google Search Rankings Google said it does updates all the time – at least several per week – but not every update warrants an announcement. The Legal System’s Issues with Vanishing Messages Messaging apps where messages self-delete after sending could lead to vital missing evidence. 

Everyone is concerned about privacy and data use more than ever before. If your company’s digital marketing efforts are global, your consent forms have to align with legal requirements that vary by country, and even by states and localities within those countries. It’s major paint point, which is why you must join us for this week’s show with featured special guest Niklas Stephenson, Founder & CEO of Legal Monster.

Is Google Over-Reaching Into People’s Lives? One of Google’s recent patents appears to send people relevant information while they’re in stores YouTube Cleaning Up Its Act on Children’s Content As part of its $170 FTC settlement, YouTube is now implementing big changes affecting advertisers. Wall Street Journal Accuses Google of Changing Search Results The WSJ’s far-ranging descriptions of how Google is manipulating search results to shape what users see had very little evidence to back

There aren’t very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. If you don't know Bruce Clay, he is the Founder and President of Bruce Clay Incorporate. He speaks at leading industry conferences (over 300) and conducts training courses for students worldwide. He's also been featured in various publications such as The Wall Street Journal, USA Today, PC Week, and many more.