She Creates Business show

She Creates Business

Summary: The wedding business podcast for pros who want to grow a profitable, sustainable and fulfilling business in our industry. How do I get more clients in my wedding business? How do I start a wedding venue? What are the latest social media trends for marketing? Have you ever found yourself Googling these questions late into the evening between wedding seasons? Here's the great news my friend: YOU ARE NOT ALONE. All of us in the wedding industry share the same struggles, we all have stories AND the best part is......we all have solutions! Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs in the wedding industry just like you. Each episode shares a business-building strategy that you can apply to your own business. From wedding planners to photographers and venue owners to calligraphers, no topic is off-limits! Join us for community and conversation! Connect with Kinsey: @shecreatesbusiness Artwork Headshot: Amanda Matilda Photography

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 168: How to Use Brand Story to Drive Business Profits with Aleya Harris | File Type: audio/mpeg | Duration: 45:27

Today on the podcast I'm honored to welcome Aleya Harris from Flourish Marketing. Aleya is sharing her strategy for how we can use our brand story to drive business profit. Hit play now wedding pros!

 167: Scrappy Season, How to Pivot Your Wedding Business Right Now | File Type: audio/mpeg | Duration: 20:57

If you need ideas for how to pivot your wedding business right now, you're in the right place. In today's episode we talk about: - Brainstorming new services and packages - What do our clients need NOW? - What do our 2021 (and beyond) clients need? - Should we be marketing our wedding business in the time of COVID-19? - Brainstorming additional revenue streams in and outside of the wedding industry

 166: How to Run Your Wedding Business Through an Economic Downturn from 4 Pros Who've Done It | File Type: audio/mpeg | Duration: 01:12:27

The title of this episode isn't meant to scare you or assign behavior to the economy. Rather, based on everything happening in the wedding industry during COVID-19, this episode is meant to inspire, encourage and move you to ACTION in your own business. We may or may not face an economic downturn, but if we do, this episode will help you get ready now. I believe in preparedness and being proactive. This episode will help you be both.

 165: Adding Revenue Streams for a More Sustainable Wedding Business + COVID-19 Info | File Type: audio/mpeg | Duration: 54:53

Additional Revenue Streams for Your Wedding Business and Financial Ideas for Minimizing the Impact of COVID-19.

 164: COVID-19 Business Resource Guide for Wedding Pros | File Type: audio/mpeg | Duration: 05:17

A simple spreadsheet where I've curated helpful COVID-19 information for wedding pros so you don't have to troll all over the internet for help. We're in this together.

 163: How to Bring the Human Connection Back to Your Wedding Business with Neillie Butler | File Type: audio/mpeg | Duration: 34:35

In this episode we talk about: - How Neillie started her planning business with $300 and a computer from Sam's Club - How she keeps human connection at the center of everything she does in her business - How she's helped her 7 full-time employees adopt the same values when it comes to relationships - and MORE!

 162: Professional Development in the Wedding Industry with Megan Gillikin and a VERY Special Announcement! | File Type: audio/mpeg | Duration: 57:53

Wedding not miss this episode! We're pulling back the curtain on professional development and education in our industry. Plus, we have a VERY special announcement!

 161: How to Get the Most out of Your CRM System with Renee Dalo of Moxie Bright Events | File Type: audio/mpeg | Duration: 57:44

Renee Dalo from Moxie Bright Events is my guest today and she's here to share her best tips for how you can truly get the most out of your CRM System! Whether it's Dubsado, Honeybook, Aisle Planner or beyond, most of us are using some kind of CRM System in our wedding business......but we're likely not using it to its full advantage! Renee is here to remedy that! After more than 12 years in the industry, she's perfected her CRM strategy and will help you do the same.

 160: Using a Strategic Business Mindset as a Wedding Pro with Francie Dorman and Britt Cole of 42 North | File Type: audio/mpeg | Duration: 01:01:55

Francie Dorman and Britt Cole are the powerhouse duo behind 42 North and Mavinhouse Events. In today's episode, they're bringing their many years of experience to share with you how they use their business mindset to their advantage when it comes to building their businesses.

 159: Corporate Events Will Change The Revenue in Your Business with Caryl Lyons | File Type: audio/mpeg | Duration: 52:37

Today on the podcast I'm welcoming Caryl Lyons from ROAR Events. Caryl is sharing her almost three decades of corporate event planning experience with us and proving why we should all look towards corporate events to get out of the revenue hamster wheel of weddings only.

 158: How to Market Your Wedding Business with a Limited Marketing Budget | File Type: audio/mpeg | Duration: 54:57

If you have a limited marketing budget for your wedding business, it doesn't have to hold you back from profit and growth! In today's episode, I'm sharing 3 step-by-step strategies for marketing your business on a limited budget.

 157: How to Audit Your Wedding Business for a Successful New Year or New Quarter | File Type: audio/mpeg | Duration: 45:54

In today's episode We’re going to audit 4 key areas of your wedding business: Marketing Administrative Finances  Event Day

 156: How to Get Your Own Publicity for Your Wedding Business with Gigi Barnett | File Type: audio/mpeg | Duration: 57:19

My guest on the podcast today is Gigi Barnett. Gigi is a 20-year new veteran who has taken her extensive experience to share with service-based business owners, like wedding pros, how to get their own publicity locally and beyond.

 155: Why a Smart PR and Marketing Strategy will Help Wedding Brands Thrive with Natalie Denyse | File Type: audio/mpeg | Duration: 01:02:25

Today on She Creates Business a Podcast for Wedding Pros I'm chatting with Natalie Denyse from In Good Company PR. Natalie is passionate about wedding and hospitality brands creating a smart PR and Marketing Strategy that will serve their business and she's sharing her six top tips for how you can make that happen on the show today. 

 154: Breaking News, The Knot Worldwide and Pinterest Take a Stand Against Plantation Venues | File Type: audio/mpeg | Duration: 25:01

Yesterday, Buzzfeed shared that Pinterest and The Knot Worldwide have both agreed and are taking action to "Stop Promoting Wedding Content That Romanticizes Former Slave Plantations." We're discussing what this means for those venues and ways we can all learn and grow together.


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