The Token Metrics Podcast

Get $10 of Bitcoin free when you buy Bitcoin here: http://ianbalina.com/sixfigures/coinbase A lot of people scoff at the idea of virtual currency when they first read about it. It almost seems too good to be true. However, after reading more about how it works, most people get sold on the idea. And, here’s why. Since the first Bitcoin transaction recorded in 2008, the cryptocurrency was proven to be one of the most secure investments one could make. Except for 2014 when the price fell to $30 for a short period, Bitcoin continues to exceed all expectations. Let’s look at the numbers to understand the hype around it better. Back in 2015, Bitcoin saw an impressive +20% increase. In 2016, however, the gain spiked to 120%, making the price of the cryptocurrency skyrocket from $400 per Bitcoin to $1,200 per Bitcoin. So, it should come as no surprise that Bitcoin is the world’s most high-profile digital currency right now. What about Ethereum? Ethereum is rather new. The first mention of this cryptocurrency appeared in 2013 when Vitalik Buterin, a Russian programmer, described the technical details and rationale for Ethereum protocols in a white paper. The currency was launched in 2015, and although it’s less than two years on the market, it has already become Bitcoin’s top rival. In the last 12 months, this virtual currency has risen from $10 per Ethereum to $20+ per Ethereum, and it’s estimated to run up to 90% this year. So, the future sounds bright for those who decide to invest in Ethereum. In fact, both virtual currencies seem to have a lot potential. But to better understand how much potential we’re talking about, let’s find out more about how they work. Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

Get $10 of Bitcoin free when you buy Bitcoin here: http://ianbalina.com/sixfigures/coinbase Did you know that investing in Bitcoin and Ethereum could make you a millionaire? Imagine you wake up one day, and you have $886,000 in your bank account. You didn’t put any blood, sweat, and tears to earn them nor did you receive an inheritance from an unknown family member. You’ve just made a small investment that ballooned into a fortune over time. That’s what happened to a man from Oslo. Back in 2009, Christopher Koch learned about Bitcoin while working on a thesis paper about encryption. The entire system fascinated him, so he decided to invest $27 for 5,000 Bitcoins. Koch quickly forgot about the investment until four years later when Bitcoin started popping up in the news. So, he checked his encrypted wallet only to discover that he was sitting on an $886,000 nest egg. Unfortunately, not all of us are as lucky as Koch. But, that doesn’t mean you can’t possibly become a millionaire by investing in virtual currency. You just need to understand how they work so that you can maximize your profits. Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

In today's episode, I'll be showcasing how to turn your passion, your hobby into a full-fledged side hustle were you can make up to seven grand a month. This is not something I'm just talking about in terms of theory, this is actual practical application, something I've done myself. I'm a former freelancer. I had a video production company that I was able to build from the ground up to a point where I was making anywhere, on a slow month, from two grand a month to a very busy month making seven grand a month on the side. Only working after my nine to five job, only working on the weekends. My name is Ian Balina, as I mentioned before. I'm also the author of the book, The Complete Freelancer Guide, which is available on Amazon, Barnes and Noble, anywhere online where books are sold. I'm also the founder of Peer Hustle, a local on-demand freelancer marketplace application currently out in the app store. I live and breathe freelancing. I'm pretty much an expert in this field. On today's show, I'll showcase how you can get your hobby, doesn't matter what hobby it is, what passion it is, and how to monetize that and turn that into a side hustle that makes you money up to $100 per hour, guaranteed if you're executing all the advice I'm about to give you right now. With that being said, let's get into it. Table of Contents 00:00 Intro 03:17 Start with a Hobby 06:01 Invest in the Right Tools 08:44 Learn Something New Every Day 12:20 Build Your Portfolio While Practicing What You Learned Every Week 14:22 Build Social Proof 19:08 After 3-6 Months, Start Charging for Work 24:06 Start to Get Picky 26:17 Double Down on Promotional Channels That Are Working 29:48 Increase Your Rates Again 32:16 Make It Simple for Clients to Hire You 36:32 Expand Your Side Hustle 40:44 Conclusion Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

Ian Balina: So, let’s kinda get into you as a person. What hobbies do you have besides rapping? Drew Morisey: I like to go out and get girls. We’ll even say it that way. I play guitar. Big reader. I love reading books. Ian Balina: What’s your favorite book? Drew Morisey: The Denial of Death by Ernest Becker. Ian Balina: Okay. Sounds pretty- Drew Morisey: It’s heavy. It’s Bill Clinton’s favorite book. We have that- Ian Balina: What was it called? Drew Morisey: The Denial of Death. So, it won the Pulitzer Prize in 1974. Basically, it’s a psychoanalyst who found out that he was gonna have cancer. Or he had cancer and was gonna die. So, he wrote this book pretty much explaining all that he ever learned about death. Pretty much pauses that all human behavior comes from fear of death. Uplifting read. I like the happy stuff. Ian Balina: I’ll have to check that one out. Drew Morisey: Yeah, it’s sick. It’s Bill Clinton’s favorite book. Like I said it was full of surprise. 1974. So, it’s good stuff. Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

Ian Balina: So, what point in time did you start to monetize and start having the mastermind [crosstalk 00:11:49] program? Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

Ian Balina: All right. That’s nice. So, in terms of the growth and also marketing part of your business, how do you manage that as a business? Right now, having over 100K subs, it’s not really just a YouTube channel. Drew Morisey: Right. Ian Balina: Now it’s a full business. Drew Morisey: Yeah. I do ads of course. I get certain profit that way. What I do is I have a paid mastermind. That’s a pretty common business tactic. I’ll have monthly charges and we’ll do calls and lessons. You’ll be a member in a paid mastermind program. The videos, a lot of them what I’ll do, is I’ll be like give them free content, [inaudible 00:10:33]. [crosstalk 00:10:35]. Ian Balina: Netflix model. Drew Morisey: What’s that? Ian Balina: Netflix model. Drew Morisey: Yeah. Exactly. Ian Balina: Premiums right? Drew Morisey: Yeah, so I’ll do that and then a the end I’ll be like “If you’re interested in coaching, check out my coaching class.” I’ll send the link in the video description box to a sales page. With copy that I really spend a lot of time on. Ian Balina: Right. Drew Morisey: For anybody who’s trying to do paid mastermind work, I would suggest spend a lot of time on your sales pitch. That way. Ian Balina: Basically, the landing page? Drew Morisey: Yeah, it’s landing page. It has a sales video and etc. I leave it at that, where in the video if I do a really good video for you. I just say, “If you’re interested in coaching, go check out the page.” The page itself is bomb. In the video, it doesn’t seem like I’m overselling you. When you land where I want you to land, you’re in. So, that’s kinda how I do that. I also have a couple of video courses. I want to do more, but that flow right now and writer’s block. Ian Balina: Right. Drew Morisey: One advantage there, is if somebody asks you about these programs, or about these problems, I can always just point them right there. Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

Ian Balina: So, for people who are at home. Can you give us some metrics in terms of the growth of your channel? Drew Morisey: Yeah. Ian Balina: I think you recently just had a new achievement right? Drew Morisey: Yeah, I just broke 100K. Ian Balina: 100,000 subs? Drew Morisey: Yup. 100,000 subs. Well, the way it works, and we were kinda talking about this earlier before we shot the interview, is you get a viral video and that will expand your number of subs. When I was first starting, it probably took me two months to get 1,000 subs. That’s partially just, I didn’t have the equipment up. The editing wasn’t there. I wasn’t as comfortable. This was also in 2014, less people were on YouTube. There wasn’t a YouTube phone app like that. Ian Balina: Right. Drew Morisey: Then, it took me only like three months to get to 10,000. Ian Balina: Wow, okay. That’s still pretty fast though. Drew Morisey: Yeah. What I was doing was I was doing these videos based on how to rap like Drake. How to rap like Eminem. I was pretty ruthless about- Ian Balina: Some kind of writing in the way of that trend. Drew Morisey: Yeah. Writing trends. Then, what really happens is you hit a plateau. For awhile. I would say, just to try to think of numbers to give folks, if you’re not able to clear 1,000 subs a month. It’s going to be very hard to reach that 100K, with any real speed. Ian Balina: Mm-hmm (affirmative). Drew Morisey: I’m doing about 9,000 a month. Now. It fluctuates between seven and ten. Let’s say eight to nine. The more viral based material I do- Ian Balina: The faster that goes. Drew Morisey: Yeah, but I mean that’s, for the people listening, that’s a personal decision. How much you’re gonna do it. However much you gotta do it just for the numbers. Ian Balina: Right. Drew Morisey: How much to build a great business. Ian Balina: Right. One thing I kinda have issues is with, me personally, big guy. Posting online. Doing videos. Is let’s say you make a video, like a fluffy cat. He gets like two billion views. Those views might not really be quality view, right? So, how do you differentiate between quality views? People you wanna work with long term. So basically, customer lifetime value. Drew Morisey: Yeah. Ian Balina: How do you work with that? Drew Morisey: I personally track that based on my other social media. Also, on how much I’m getting contacted directly. For example, this is one thing we need to work on, I have 100,000 subs on YouTube, but like 5,000 on Instagram. So, I’ve either gotta find a better way to communicate the value that they’ll want to search me out. On the other hand, the people on Instagram hit me up. It’s like five a day. Also, things like being recognized, like I got recognized in person twice yesterday. Like in LA. They were all cool people. They were just like genuinely. Ian Balina: No creepers? Drew Morisey: Yeah, no. Like one dude just started rapping. Like “Yo, Drew. Yo, I’m sitting with my boy.” I’m like “Oh my god.” That’s value. Ian Balina: Nice. Drew Morisey: Things like that. How much can I trickle my audience to other opportunities? Whether it’s in person, buying products or other social media. Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

Ian Balina: So me and Drew go way, way, way back. I’m glad to be here and today is going to be a special show where we show you how to hack a system in a totally different way, using YouTube and your own business. All right, Drew, so I want you to tell us about yourself. Drew Morisey: Well, I’m a young guy originally from the East Coast, DC, that’s where we first met. I started a rap coaching company about. Ian Balina: Wait, wait, wait, wait. A rap coaching company? Drew Morisey: Yeah, yeah. Ian Balina: Did you guys hear that? A rap coaching company. Drew Morisey: Yeah. Okay, so basically rap coaching is where I’ll shoot videos and I’ll explain the ins and outs of how to flow, rhyme like the best rappers in the game. First started with the kind of rap like Eminem and they I would go through this multi-syllable rhymes, that was intonation, all that. And over time, once we had some following, I was able to go to more like life. Almost like how to set up your schedule so that you’re recording at an efficient level. Ian Balina: So you’re basically getting people who have this goal or dream of being a rapper and coaching them? Drew Morisey: Coaching them. Ian Balina: They’ve got a mentor who guides them towards that dream. Drew Morisey: Exactly. Me being a guy that’s been rapping fifteen years, and I’ve seen some success in the industry. It was something that I think needed to be done. You can learn how to play guitar online. You can learn how to sing online. You can find all kind of stuff. Ian Balina: So how did that idea of turning rapping or being a rap coach into a business? Drew Morisey: Well, honestly, the truth is that I was coach writing for a guy who, his business was basically teaching people how to start their own YouTube business and this was back in like 2014, so this was an error which was kind of a wild, wild west, for YouTube. It wasn’t like now, where if you’re like, “I want to be You Tuber,” it’s kind of- Ian Balina: Now it’s kind of blown out. Drew Morisey: Yeah, blown out. So back then he was pretty much like, “All right, what I’ll do is go [inaudible 00:02:30]. I can’t pay you that much.” Because I was a college student. “But, I want you to make this business coaching people on YouTube. Just tell me something that you’re really good at?” I was like, “I dunno. Rap.” He’s like, “Okay. You’re a genius, Johnson.” That’s basically how it started out. I would love to say that I saw in the stars that I was like, the final frontier for music education is rap. It wasn’t like that. But, I wasn’t aware that people needed to know this information and nobody really had it at the time. So. Ian Balina: Right. Drew Morisey: There were a couple guys doing it but. Ian Balina: Let’s kinda step back. You mentioned you’ve been rapping. Being an artist for the last 15 years. Drew Morisey: Yeah. Ian Balina: Take us through that journey. Drew Morisey: So, I grew up. I’m 29 now. I grew up in the late 90’s where rap was very musical. This is the height of Jay-Z, Noss, TMX, Tupac, all of that. It was just an era in which … Everyone has to be an entrepreneurial now. That’s kinda like the cool thing now. Ian Balina: Want-a-preneur, as they say. Drew Morisey: Want-a-preneur, exactly. Back then, everyone wanted to be a rapper. Still, sometimes now as well. I started writing raps, sort of idolizing these guys. Like Eminem, Jay Z. I think in hindsight, it kinda gave me acceptance. I’m like a skinny kid. It’s not like I was tearing ’em up on the court. Ian Balina: Uh-huh. Drew Morisey: It was a way to get girls. It’s a way people really admire you no matter what their demographic is. I don’t know if we can curse. A person, can freestyle. People are gonna give you props. Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

Being a superhero is not a fantasy we only get to live through cartoons or movies. You can live it every day if you want to. But, you must be willing to make a few sacrifices to achieve your fullest potential. First of all, you need to understand that you can’t reach the pinnacle of success without walking through pain and suffering. It might sound like odd advice, but you need to embrace suffering and look at it as a natural part of the process to self-fulfillment. Without it, it’s hard to say if you are on the right track. But, don’t just put yourself through hell for the sake of it. Try to find meaning in your suffering and learn something valuable from every roadblock you encounter. Find out what drives you, and you’ll have the power to overcome any obstacle, no matter how big. Understand that suffering makes you not only stronger but also more empathetic. It’s easier to help people when you know what they have to go through to reach their goals. It also makes you want to share your creative ideas and solutions with others. Pain and suffering can turn you into a better version of yourself. Another important thing you need to remember if you want to become Superman is that you should follow your path and trust yourself, no matter what others say. You know best when it comes to your life. That means you shouldn’t blindly follow what others tell you. In spite of what they might want you to believe, there’s no single or right way of reaching your fullest potential. What worked for others might not work for you and vice versa. So, step out of the herd mentality and become a leader who inspires others to lead. Only then can you achieve great things. But, before you begin your journey, you need to be aware of one crucial thing: it won’t be easy. It will involve a lot of pain, effort, and sacrifices. But, nothing that is worthwhile is ever easy, right? And, most importantly, don’t hope for miracles. You are the only one responsible for your life. You can’t become Superman if you don’t stand on your own two feet. You can’t become Superman if you expect things to happen to you. You have to make them happen. So, instead of depending on religion, family or society, you should rely on yourself. You’ll then feel free, powerful and in charge, just like a superhero. No more praying to gods in the sky or wishing for things in your life to change. You take personal responsibility in building your heaven right here on Earth, in this present moment. A task that you will have to achieve by yourself, without any divine intervention. So, stop complaining and wasting time! Live here and now, take charge of your destiny and discover the best ways to achieve your fullest potential! Then act on it and, sooner than you know, you will become Superman, the best version of yourself. Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

How to achieve greatness with your goals. Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

“The more dangerous a quality seems to the herd, the more thoroughly is it proscribed.” – Friedrich Nietzsche If you want to be great and do rare things, you need to step out of the herd. You have to learn to trust and have confidence in yourself when it comes to achieving your goals. If you are a great leader, you will empower your followers to pursue their path. You don’t want to lead a group of people who aren’t able to think for themselves. You want creative individuals who, just like you, aren’t afraid to question the status quo. The problem with herd mentality is that it’s hard to spot it. People like to think that they are special and that they do things on their terms. But, in reality, most people don’t like to be left out. So, they mimic what other people are doing. It’s easier and more comfortable than going against the current. But, you’ll never achieve your fullest potential like this. You’ll become just an echo of other’s thoughts and ideas. Don’t get me wrong: you should listen to what other people have to say. Chances are, you’re not the smartest person on the planet. But take their ideas and filter them through your system of belief. Filter, analyze, compare, and then conclude. Most importantly, always keep an open mind. As Benjamin Franklin famously said, “nothing is certain but death and taxes.” Whoever claims with absolute certainty that an idea is 100% correct is either naïve or fooling himself. Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

Blaming others for your failures can make you feel better about yourself. It’s not your fault that you can’t reach your goals – it’s society’s fault, you say to yourself. But, understanding that no one else is accountable for your life except you, will make you feel even better in the long run. If you already are an independent person, this way of thinking will help you feel even more independent. On the other hand, if you rely on people too much, understanding that they are not responsible for your happiness will set you free. Maybe not at first. At first, you might feel confused. But as time goes by and you put your thoughts in order, you’ll see how empowering this new approach is. Let me show you why: You Will Achieve a Sense of Accomplishment: Knowing you’ve earned something on your own will make you feel confident and proud. And, that feeling is priceless. As You Grow, New Experiences Will Arise: You can’t evolve if you depend on others. But depending on yourself will bring you opportunities you didn’t even think you had. Instead of staying in the passenger seat, you need to be the one driving. You Will Stop Being a Taker, and You Will Become a Giver: When you become responsible for your life, others will benefit from your knowledge. Giving back is a better feeling that receiving. You Will Discover Your Purpose: You can only find your true meaning in life if you take full responsibility for your destiny. No one else can find it for you. People might guide you, but you are the one who has to act on it. In the end, it all comes down to this: If you want to become Superman, you need to internalize the following mindset: you are accountable for your life; it’s all up to you! And, that’s good news because it means you are empowered. You get to choose the way you live your life. Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan

Remember: just as there are different “why’s” that motivate people to achieve their fullest potential, there are different paths to in achieving it. Besides the physical world, Nietzsche believed everything else in our world was a subjective reality. In other words, there is no singular way to do something. “You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist.” Reaching your fullest potential is something very personal. What worked for others might not work for you and vice versa. You need to create your set of values and follow them carefully. Don’t outsource this vital aspect of your life to others, regardless if it’s your family, religion or society. Think for yourself because none of these institutions know you as you do. You know better than anyone what you can do and what you can’t do. Only you know your inner strength and how far you are willing to go to reach your full potential. That said, you need to distance yourself from any form of herd mentality and rely on your independent thinking abilities. Of course, we live in society, and there are some ground rules we should follow, but, as long as your sense of liberty doesn’t hurt others, you are free to act as you wish. So, don’t do what you’re told just because everyone acts this way. As I said, what worked for others might not work for you. Take any quick solution with a grain of salt. Nothing that’s worthwhile is ever easy. Website: http://ianbalina.com Instagram: https://www.instagram.com/diaryofamad... Snapchat: https://www.snapchat.com/add/diaryofa... Facebook: https://www.facebook.com/ianbalina/ Twitter: https://twitter.com/diaryofamademan