Podcast – Not a Real Job show

Podcast – Not a Real Job

Summary: The funny marketing podcast

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  • Artist: Joel Kelly & Chris Van Patten
  • Copyright: © 2013–2016 Joel Kelly and Chris Van Patten

Podcasts:

 Episode 21: A Writing Free-for-all | File Type: audio/mpeg | Duration: 19:24

Not a Real Job is officially free! On this episode of the newly-free show, Joel and Chris go all in on more writing tips, and share how fiction writing can make non-fiction writing even better. Show notes Joseph Campbell's Comparative Mythology Dan Harmon's Story Circle Fierce Ink Press Ben Boudreau's "Say, It's Okay" Featured photo credit: to01 cc

 Episode 20: It’s Christmas! | File Type: audio/mpeg | Duration: 20:06

Ho, ho, ho! In this weeks episode, Joel and Chris discuss the importance of writing skills. The guys explore the implications of writing skills and how to become a better writer. Don't write good, write well! You can learn a ton from the masters of writing and it will improve your own writing. Write every day, and no, emails don't count. Talking Points Writing and marketing Write every day "The Elements of Style" Download this episode. 

 Episode 19: Coffee Meetings | File Type: audio/mpeg | Duration: 16:03

Let Chris and Joel walk you through the steps for a successful coffee meeting. From how to ask for the meeting, to the steps you should take after the meeting, and everything in between. Talking Points Benefits of the coffee meeting Asking for a coffee meeting Appropriate follow up after the meeting NARJ Contest  Download this episode.

 Episode 18: Managing Employees | File Type: audio/mpeg | Duration: 20:01

In this episode, Joel and Chris discuss the shift from the assembly line workplace to the modern day, virtual workplace. Learn how to effectively manage employees in this transition. Talking Points The Modern Day Work Environment Trusting Employees

 Episode 17: The Paid Side of Advertising | File Type: audio/mpeg | Duration: 22:17

In previous episodes, Chris and Joel, have given excellent insights into organic marketing methods. In this episode, learn about the paid side of marketing and where you should be allocating your money. Talking Points Twitter Ads Facebook Ads Paid, Organic Advertisements Download this episode.

 Episode 16: Handbooks | File Type: audio/mpeg | Duration: 19:24

At some point the people who work for you will move on. In episode 16, discover how to make this a smoother transition using handbooks. This process is not only for new employees but yourself as a method of checks and balances. Talking Points Work the System by Sam Carpenter  Process Handbook: easier, faster outsourcing by Chris Van Patten Download this episode.

 Episode 15: Maintaining Social Media | File Type: audio/mpeg | Duration: 18:55

In this episode, Joel and Chris examine tracking and managing  social media. Discover the process for administering social media whether  you are just beginning  or you want to dive deeper with existing accounts. Talking Points HootSuite CMS SEM SEO Radian6 Visible Intelligence Revinate Google Drive  Download this episode

 Episode 14: Responsive Design | File Type: audio/mpeg | Duration: 18:56

In Episode 14, the guys discuss responsive design, more descriptively called adaptive design. Tune in because you may be surprised how important this concept is for your business in terms of cost, stats, and revenue. Talking Points Responsive Design Data Monday: Impact of Responsive Designs Download this Episode

 Episode 13: The Spooky Halloween Episode | File Type: audio/mpeg | Duration: 19:56

In this week's chilling episode, Joel and Chris debate the word "content" and its connotations in the marketing and advertising world. How do you work in marketing without feeling slimy? Talking Points 'Are we the Baddies?' Mitchell and Webb The 4-Hour Workweek by Timothy Ferriss Asana  Download the Halloween Edition

 Episode 12: Appropriating Tasks | File Type: audio/mpeg | Duration: 31:53

In this weeks podcast, Chris and Joel explore a multitude of topics from managing your to-do lists to the best products to smartphone technology, this podcast has it all. Oh, and did we mention it's free? Talking Points Chris' podcasting rig TeuxDeux Merlin Mann Merlin Mann and David Allen talking about Getting Things Done Merlin Mann and Dan Benjamin talk about Getting Things Done on "Back to Work" David Allen Getting Things Done (Kindle edition) OmniFocus Basecamp Amazon Prime Photo of Joel's Workspace Download episode 12

 Episode 11: Growth Hacking | File Type: audio/mpeg | Duration: 11:28

This week on the podcast, Joel and Chris discuss the idea of growth hacking and its applications. The guys also discuss the importance of making your website work harder and what to do after you have obtained leads.  Talking Points Growth hacking Make your website work harder Adjusting your product. The Definitive Guide to Growth Hacking by Neil Patel Ryan Holiday Download this episode

 Episode 10: Setting Yourself Apart | File Type: audio/mpeg | Duration: 19:35

In episode 10, Joel and Chris explore the distinction between finding the best practice and setting yourself apart from other companies. As a business owner, how do you persuade your clients to trust your visionary ideas instead of deferring to the best practice? And conversely, as a client, why should you trust the person you hire? Talking Points Best practice vs. innovative ideas Trust and confidence Taking a risk Download Episode 10

 Episode 9: What Gets Measured Gets Done | File Type: audio/mpeg | Duration: 19:24

Are you measuring what really matters? In episode 9, Chris and Joel discuss the importance of focusing on the right things in order to be successful. Talking Points What gets measured gets done.  Gapingvoid Groupon Jekyll WordPress Dreamhost Metro Pro Van Patten Media Webs Wix Download this episode.

 Episode 8: Analyzing Social Media Attention | File Type: audio/mpeg | Duration: 18:54

In this episode, Joel and Chris take a critical look at valuable attention vs. vanity metrics when it comes to your business. What does a Facebook ‘like’ or Twitter follower really mean?  In this podcast, learn how to act instead of react. Talking Points Metrics Vanity Metrics Google Analytics What does success look like for you and your business?

 Episode 7: Managing Social Media | File Type: audio/mpeg | Duration: 12:42

This week, Chris and Joel discuss implementing and resourcing social media. Learn the steps for managing social media in your company. Talking Points What do you want to get out of social media? Preparing social media. The 4-Hour Work Week Download this Episode

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