UX Podcast

Lifts and elevators are things that we love to talk about in UX circles. Every lift seems able to become the starting point for a user experience conversation. To answer all the questions we have about elevators we talk to Reetta Ranne and Jussi Hiltunen who are senior UX design specialists at KONE in Finland. In...

Jobs to be done is a tool that comes up regularly in UX circles. But exactly what is it? We talk to Tony Ulwick, author of Jobs to be Done: Theory to practice. The framework helps to break down the job that customers want to get done into discrete steps, then help develop ways to...

In the summer of 2016, Boon Sheridan started noticing people gathering outside his home, staring at their phones. Pokemon Go had launched and Boon’s converted church was a Gym. This was Boon’s introduction to the game and how it made use of Augmented Reality. We talk about Augmented reality, virtual reality and “Mixed reality”. We...

Kellee Santiago said that when making Journey they wanted to “make a game that creates a renewed sense of faith in humanity”. They wanted to make a game that was inclusive and was appealing to people who perhaps didn’t normally play video games. We talked to Kellee at From Business To Buttons in Stockholm about...

“If it sounds like I am saying that design is not a profession, then yes – that is exactly what I am saying. We are not. Without a code of ethics and a body to enforce it, we’re barely even a trade. Maybe less – most trades have accreditation or at least licensing.” Zoe Rose joins...

“When I first joined the workforce, I was unprepared for how much of my work would be dependent upon the success or failure within meetings”. Kevin Hoffman has been both fascinated and frustrated by meetings throughout his career. Meetings are part of your job, like it or not. We talk to Kevin about what are...

Episode 182 is a link show. James and Per discuss two articles that have grabbed their attention. Article one is The Secrets of Semantic HTML5 for Document Structure — a Guide by Jason Barnard. “HTML tags tell the browser how to display the content on the page. They give no indication as to what type of...

“Product strategy is a product of product vision” says Richard Banfield. In this show Richard shares his thoughts on product strategy, the sharing of language and culture within a team, the importance of psychological safe space, product team challenges, distributed teams, and the value of making mistakes. We get told not to beat the crap...

What frustrates people when using mobile sites? Lina Hansson is a conversion specialist at Google. Recently Google has tested almost 500 websites in retail, travel and finance verticals across Europe, the Middle East and Africa on mobile. Lina talk to us about what they discovered and what we can do make mobile sites less frustrating...

“NPS is the KFC of satisfaction scores – it’s everywhere and not good for you”. Jared Spool isn’t a fan of Net Promoter Scores. They are a poor metric, weirdly calculated and easily gamed. Jared says we need to stop using NPS and pay attention, proper attention to our customers. We also talk the myth...

Game UX – doing research for video games. It’s a relatively young field, coming to the forefront of the gaming industry during the last 5-10 years. We talk to former psychologist Veronica Zammitto who is now the Director of UX research at gaming giant EA. We find out more about what got Veronica into Game UX...

On May 25, 2018, GDPR comes into effect throughout the EU. Heather Burns joins us to help us understand the implications. The General Data Protection Regulation aims to return control back to people in Europe. It raises a lot of questions about how we work, how we design and requires a privacy first approach. Despite it...

Episode 176 is a link show. James and Per discuss two articles that have grabbed their attention. Article one is A 100 Year View of User Experience by Jakob Nielsen. “For all practical purposes, the growth in UX is still to come. I’m predicting that we’ll be 100 million UX professionals in the world by 2050....

We are constantly simplifying the world around us and the people within it. This is a perfectly understandable reaction to the messy things we have to work with. But with every step back we are building a wall between the user and what it is to be human. We talk to Alastair about human centred...

UX Podcast Panel game. Inspired by the legendary panel game devised by Ian Messiter we bring you a UX Podcast Christmas Special. We try to speak uninterrupted for 60 seconds about a given UX related subject. Chaired by Jonas Söderström our panel includes James Royal-Lawson, Per Axbom, Jane Ruffino and Lena Furberg.  Jonas is the grandfather...