Ray Edwards Show

Copywriter & Marketing Consultant Ray Edwards hosts this weekly show about Internet Business and Supernatural Success. Ray is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business. His clients include New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul), Robert Allen, and Tony Robbins. The podcast features insights on the art of persuasive writing, direct sales, product launches, internet marketing strategies, and the spiritual foundations of business success.

We all know we should be using testimonials to help sell our products and services. But there's another, less obvious use that can boost your bottom line. This week's episode, I'll explain how you can actually make sales by giving testimonials to other people… Even your competitors. Announcements: Conferences where I will be attending and/or speaking: The Wisdom Thesis Workshop, October 9-11 Private Mastermind Group, October 28-30 SCORRE Conference, October 14-17 Platform Conference, November 3-5 Private Mastermind Group, December 17 NAMS 11 February 7-9, 2014 “Permission to Prosper” April 8-10, 2014   Tip Of The Week TextExpander allows you to type less, while writing much more. Spiritual Foundations Every day they continued to meet together in the temple courts. They broke bread in their homes and ate together with glad and sincere hearts. Acts 2:46, NIV Holy Communion, or the Lord's Supper, is how we access the life of Jesus. When you break the bread, remember that he took the punishment in his physical body so that we could be completely healed. When you drink the wine, be reminded that Jesus has already paid the price for every sin. The point is to be reminded that what matters is not what we do, but what Jesus has already done. The more we can be aware of this, the more his grace we will see manifested in our lives. Feature Segment: How to Market With Testimonials I'm not talking about using testimonials where people proclaim how useful your product is, or how great you are. Those are important, and you should use the. But there is another way of marketing using testimonials that is less obvious. I'm talking about giving testimonials to others, and being strategic about what you say when offering those testimonials. Make your testimonial truthful, to the point, and inspirational. Be as specific as possible about results. Pay attention to production quality. Make it useful to the recipient. Strategically embed your USP and your web address. Remember the “Before – during – after” framework. Use a powerful closing statement. Make your testimonial easy for the recipient to use. Be proactive in offering testimonials. Example Testimonial If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Question: How have you used testimonials to help market your business?Click here to leave your comments.  

Productivity is about more than the right day planner, a particular methodology, and certainly more than having a good “to do list”. In today's episode, I interview one of my favorite podcast hosts, Erik J. Fisher of the Beyond the to Do List Podcast. Other highlights coming up in today's show… I give you my initial read on iOS7… the good, the bad, and yes… the ugly How you can be sure God is not mad at you. At least three powerful takeaways on productivity from Erik. And then we have the ever popular, “much, much more.” Announcements: Conferences where I will be attending and/or speaking: The Wisdom Thesis Workshop, October 9-11 Private Mastermind Group, October 28-30 SCORRE Conference, October 14-17 Platform Conference, November 3-5 Private Mastermind Group, December 17 NAMS 11 February 7-9, 2014 “Permission to Prosper” April 8-10, 2014 Tip Of The Week I have been using the new iOS7 since the day it came out. Here are my initial thoughts. (You have to listen to the episode to get my thoughts!) Spiritual Foundations Your sins will not be played for all to see on Heaven's big screen television. For I will be merciful toward their iniquities, and I will remember their sins no more. Hebrews 8:12 Feature Segment: Interview With Erik J. Fisher In today's episode, I interview one of my favorite podcast hosts, Erik J. Fisher of the Beyond the to Do List Podcast. If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Question:   How do you get “beyond the to do list” and boost your productivity? Click here to leave your comments.  

Copywriter & Marketing Consultant Ray Edwards hosts this weekly show about Internet Business and Supernatural Success. Ray is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business. His clients include New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul), Robert Allen, and Tony Robbins. The podcast features insights on the art of persuasive writing, direct sales, product launches, internet marketing strategies, and the spiritual foundations of business success.

What is the one secret that can accelerate the growth of your business, and every other area of your life? I believe it is the crucible of companionship. This weeks episode is all about how to create your own Mastermind Group. Here are three good reasons to keep listening… If you want to compress time, and achieve more in 12 weeks than most people can achieve in 12 years… If you want to avoid pitfalls, perils, and mistakes… If you want to achieve more success, with less stress, and less effort… Then this episode is definitely for you. Announcements: Conferences where I will be attending and/or speaking: SCORRE Conference, October 14-17 Platform Conference, November 3-5 Private Mastermind Group, November Tip Of The Week A free set of videos that are a kind of “short course” on how to launch a product on the Internet. These will be available for a limited time, so grab them now. Click here for the videos. Spiritual Foundations  If you are feeling overwhelmed, stressed out, or hopeless… help is on the way. Don’t be afraid, I’ve redeemed you. I’ve called your name. You’re mine. When you’re in over your head, I’ll be there with you. When you’re in rough waters, you will not go down. When you’re between a rock and a hard place, it won’t be a dead end— Because I am God, your personal God, The Holy of Israel, your Savior. I paid a huge price for you: all of Egypt, with rich Cush and Seba thrown in! That’s how much you mean to me! That’s how much I love you! I’d sell off the whole world to get you back, trade the creation just for you. So don’t be afraid: I’m with you. Isaiah 43:1-5 Feature Segment: How To Start Your Own Mastermind Group One major key to any success I have enjoyed has been the principle of the Mastermind. Mastermind Groups have played a big role in propelling my business forward. What are the benefits of a Mastermind Group? Positive peer pressure Different perspective the Hawthorne principal  How to Start A Mastermind Group Determine Your Purpose Create a Dream List Of Members Draft a Proposal Invite Your Dream Team Provide Leadership Set Regular Meetings Establish Ground Rules Provide Order and Structure Avoid “Creep Factor” Recommended Resource: Dan Miller has a product called Creating Your Own Mastermind Group, which I highly recommend. If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Question:   How do you make use of “Value Creation Marketing” in your business? Click here to leave your comments.  

Copywriter & Marketing Consultant Ray Edwards hosts this weekly show about Internet Business and Supernatural Success. Ray is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business. His clients include New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul), Robert Allen, and Tony Robbins. The podcast features insights on the art of persuasive writing, direct sales, product launches, internet marketing strategies, and the spiritual foundations of business success.

The pressure is on. You need to come up with big ideas for a client, or for your own business, or just to get yourself out of a problem. But being under the gun for a big idea is just the kind of environment that seems to stop the flow of said big ideas. Today show is about how to get big ideas on demand. Announcements: Conferences where I will be attending and/or speaking: The Wisdom Thesis Workshop, October 9-11 Private Mastermind Group, October SCORRE Conference, October 14-17 Platform Conference, November 3-5 Private Mastermind Group, November NAMS 11 February 7-9, 2014 “Permission to Prosper” April 8-10, 2014 Tip Of The Week Slideshark for making presentations on your iPad. Spiritual Foundations For sin shall not have dominion over you, for you are not under law but under grace. Romans 6:14 Feature Segment: How To Get Big Ideas On Demand Ray's Big Idea-Getting Formula: Clear your mind Clear your desk Turn off distractions Whiteboard it! Use a process (like Wisdom Thesis) Cross-pollinate Evaluate For a complete description of the Wisdom Thesis, register for Friday's webinar (WARNING: no replay). If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Question:   How do you come up with your best ideas? Click here to leave your comments.  

Copywriter & Marketing Consultant Ray Edwards hosts this weekly show about Internet Business and Supernatural Success. Ray is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business. His clients include New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul), Robert Allen, and Tony Robbins. The podcast features insights on the art of persuasive writing, direct sales, product launches, internet marketing strategies, and the spiritual foundations of business success.

Copywriter & Marketing Consultant Ray Edwards hosts this weekly show about Internet Business and Supernatural Success. Ray is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business. His clients include New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul), Robert Allen, and Tony Robbins. The podcast features insights on the art of persuasive writing, direct sales, product launches, internet marketing strategies, and the spiritual foundations of business success.

Would you like to know the marketing concept that will attract the most buyers, for the least cost, in the shortest period of time? Today's show is all about something I call “Value Creation Marketing”. Reasons to listen are the fact that “Value Creation Marketing”… Attracts buyers before they're even thinking about buying. Closes a bigger percentage of sales. Fills the pipeline faster. Just makes the most money. So this episode is only for you if you want the least expensive marketing method, that works faster, with less human effort, and yields the best customers Announcements: Conferences where I will be attending and/or speaking: SCORRE Conference, October 14-17 Platform Conference, November 3-5 Private Mastermind Group, November Tip Of The Week Many thanks to Ernie Lansford, who forced me to try a Mackie mixer. This week I'm testing the Mackie 1402VLZ4 … and I love it! 5 Reasons I Prefer the Mackie 1402VLZ4 Over My Previous Mixer It's built like a tank. Visual ease-of-use. Pure clean sound. 2 additional channels. 6 XLR inputs. Get your own Mackie 1402VLZ4 by clicking here. Get Cliff Ravenscraft's tutorials on how to set up your studio equipment by clicking here. Spiritual Foundations Jesus took what we deserved so we would get what he deserved. By this is love perfected with us, so that we may have confidence for the day of judgment, because as he is so also are we in this world. 1 John 4:17 Feature Segment: What Is “Value Creation Marketing”? Today's show is all about something I call “Value Creation Marketing”… and why you should be using it… “Value-Creation Marketing” is the least expensive marketing, that works faster, with less effort. Click To Tweet Value Creation Marketing: Overcomes resistance Attracts buyers before they are buyers Closes more sales Gets you higher fees Builds a board audience Honors people at all levels Follows the rule of the farm Question that come up: So, how do you do it? What if your business is “different”? If you give away everything for free, how do you make money? If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Question:   How do you make use of “Value Creation Marketing” in your business? Click here to leave your comments.  

Copywriter & Marketing Consultant Ray Edwards hosts this weekly show about Internet Business and Supernatural Success. Ray is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business. His clients include New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul), Robert Allen, and Tony Robbins. The podcast features insights on the art of persuasive writing, direct sales, product launches, internet marketing strategies, and the spiritual foundations of business success.

You've heard it before. The problem that holds you back is not lack of information. You already know what to do – but you don't do what you know. The question is why you don't do what you know? And that is what I'll be answering in today's episode. Announcements: Conferences where I will be attending and/or speaking: SCORRE Conference, October 14-17 Platform Conference, November 3-5 Tip Of The Week Sweetprocess lets you document all those repetitive tasks that eat up your precious time, so you can grow your team and grow your business. Spiritual Foundations Christ-followers get help in changing their behaviour:  “I want to do what is right, but I can’t. 19 I want to do what is good, but I don’t. I don’t want to do what is wrong, but I do it anyway.” Romans 7:18 “So now there is no condemnation for those who belong to Christ Jesus. 2 And because you belong to him, the power of the life-giving Spirit has freed you from the power of sin that leads to death.” Romans 8:1-2 Feature Segment: Why You Don't Do What You Know Why we don't do what we know we should do… and what to do about it… The reason we know what to do but still don't do it: the pain of changing our behavior seems more real than the pain of staying the same. Click To Tweet How to change: Write down what you want to change Write down why you want to change it Write down what will happen if you don't change Write down what will happen if you do change Repeat, reward, and reinforce If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Question:   Why do you do the same thing even when you know you should change? Click here to leave your comments.  

I had two conversations this week that prompted the topic of today's podcast. One had to do with weird Christian views about money, and the other had to do with a question about the business mission of my company. This episode is going to be like one big Spiritual Foundations segment… So, if you're not into that, you might want to skip out until next week. However, if any of the following apply to you… You ever wonder if it's okay to want to get rich. Internal conflicts about money seem to slow you down. Your Christian brothers and sisters judge or criticize you because you're so enthusiastic about business and success. You wonder about how to reconcile the gospel with your desire to succeed in life. The question of how to integrate your spiritual life with your business life seems to come up a lot. You'd like an explanation of just what exactly my weird business is all about. … Then this episode is definitely for you! And if you're one of those people who loves it when somebody is WRONG ON THE INTERNET…  and you feel it's your job to set them straight… this is your show! You may disagree in the comments, but no name-calling, etc, Please disagree agreeably. Announcements: And here we go… You Have Permission to Prosper He sat across from me and stared me in the eye. “It is scripturally wrong for a Christian to try to be rich.” He looked at me defiantly. I gently tried to explain that he might not have the entire picture, but he was going to hear none of it. This is a slightly fictionalized account of several conversations I've had over the last year or so. The other person in this story represents people who, when told what I do in my business, are quick to want to school me on why I'm wrong. Worse, some of them told me that I'm leading people to hell. This disturbed me somewhat. Then I had a conversation with someone very close to me, in just the last week. This person, a member of my family, began to describe to me what they thought my business was about: “You write copy, and you teach other people how to write copy, and you sell a bunch of Internet marketing stuff.” Well, no. The answer to both of these misunderstandings is actually the same. So today, I'm going to revisit a post I made previously on this blog, and spell out very carefully what is the purpose of my businesses… what we do… and how it ties together with this conundrum of Christians and cash. I really have one basic premise to offer you, and it is this: as a follower of Jesus you are entitled to prosper in every way. And that includes money. You have, straight from the pages of Scripture, permission to prosper. My Marketplace Mission: 1,000 Millionaires. I feel that God has prepared me for this very time to help demolish the mindsets of both poverty and greed that have a grip on so many. I am privileged to be called to be part of the solution. Our mission going forward, here at Ray Edwards International, Inc, is a very simple one: to mentor, foster, and lead 1,000 people to become millionaires. Not to become millionaires for the reasons the world normally supposes people want to be rich. Not so that they can buy the biggest house, or the fastest sports car, or acquire the “most toys”. Our aim (and my personal mission) is to develop “Kingdom millionaires”. People who seek to accumulate wealth in order to do the work of God’s kingdom. “Millionaire Missionaries”, if you will. Leading 1,000 people to become millionaires means bringing one billion dollars into God’s Kingdom – money that will be used for His purposes. Over the last few years, I’ve had the great privilege of working with many well-known marketers and thought-leaders. Some of my clients are household names. I’ve been able to contribute to their success, and my work has been responsible, in part, for bringing millions of dollars into those businesses and those personal fortunes. Today, we continue to serve by bringing practical wisdom on how to start, run, and grow business period we do this through consulting services, coaching programs, seminars and workshops, instructional products, in writing books. I have dedicated my work-all of it-to the building of God’s kingdom. How? By continuing to help people and businesses create more wealth – but now with a renewed and more accurately-focused purpose. By being dedicated… To the destruction of the poverty and greed mindset. To the creation of new wealth. To the alleviation of suffering, sickness, and poverty. We are in a world at war. It’s Good against evil. While evil wants to take over, we resist the idea of giving up a single inch of ground. This is the sound of a revolution. If You’re Receiving This Message, You Are The Resistance If this resonates with you, if you want to be part of this revolution, I invite you to stick with me. As dark as some people think tomorrow looks, we have a different view. We believe the future is pregnant with promise, and we are committed to taking back tomorrow from the “gloom and doomers”. So how can you join in? First, and absolutely of most importance, make sure you are following Jesus. Accept Him as your Lord (your Master) and as your Savior. It’s not complex. All that is required: If you declare with your mouth, “Jesus is Lord,” and believe in your heart that God raised him from the dead, you will be saved. Romans 10:9 Next, if what I’ve said here seems to draw you toward it, then this is your place! Subscribe to this blog, if you haven’t already. Our values are reflected in the articles we publish, the podcasts we produce, the information products and books we make available. I just got word that my new book has been accepted by the publisher, and we have an event scheduled for April 8-10. Both are called Permission to Prosper. My teaching and materials reflect the principles of helping you build wealth from a foundation of Kingdom principles – for Kingdom purposes. We will be together on the journey of true prosperity. And like John, the beloved disciple of Jesus, I want you to prosper, even as your soul prospers. I look forward to contributing to your success. We have some exciting things in store for you. In the meantime… May you prosper wildly, and may you be radically blessed. Question:    Have you struggled with any of the issues brought up in this podcast? Click here to leave your comments.  

Copywriter & Marketing Consultant Ray Edwards hosts this weekly show about Internet Business and Supernatural Success. Ray is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business. His clients include New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul), Robert Allen, and Tony Robbins. The podcast features insights on the art of persuasive writing, direct sales, product launches, internet marketing strategies, and the spiritual foundations of business success.

Why do I still invest the time and money to attend seminars, even though many people would think I don't have to? I have at least five good reasons why, and in this episode I will share them with you. Announcements: Conferences where I will be attending and/or speaking: SCORRE Conference, October 14-17 Platform Conference, November 3-5 And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Tip Of The Week How to rescue your time… with an app, of course! Spiritual Foundations If you're on a guilt trip, I promise you God was not your travel agent. 3 reasons why:  Grace is bigger than whatever we may feel “convicted” or  “condemned” about. “By this we shall know that we are of the truth and reassure our heart before him; 20 for whenever our heart condemns us, God is greater than our heart, and he knows everything. Beloved, if our heart does not condemn us, we have confidence before God; and whatever we ask we receive from him, because we keep his commandments and do what pleases him. And this is his commandment, that we believe in the name of his Son Jesus Christ and love one another, just as he has commanded us. Whoever keeps his commandments abides in God, and God in him. And by this we know that he abides in us, by the Spirit whom he has given us.”1 John 3:19-24 The Bible calls the law the ministry of Death. “Now if the ministry of death, carved in letters on stone, came with such glory that the Israelites could not gaze at Moses' face because of its glory, which was being brought to an end, will not the ministry of the Spirit have even more glory? For if there was glory in the ministry of condemnation, the ministry of righteousness must far exceed it in glory.  Indeed, in this case, what once had glory has come to have no glory at all, because of the glory that surpasses it.” 2 Corinthians 3:7-10 Take a clue from what Paul was persecuted for. “What shall we say, then? Shall we go on sinning so that grace may increase? By no means! “Romans 6:1-2 Feature Segment: 5 Reasons Why I Still Attend Seminars After all these years, I'm still attending seminars and workshops… here are 5 reasons why… To remain a student. To be productively uncomfortable. To connect with clients, customers, and friends. To make JV connections. To buy. Listener Calls This week we heard from: Jeff Brown, Read to Lead Podcast Walter Montero Paul Potter Adam Collier Greg Gilbert   Question:   Why do you attend seminars? Click here to leave your comments.