Ray Edwards Show

Last week we discussed packaging your passion – turning your wisdom and experience into a knowledge product. We covered the 3 converging marketplace forces that make that possible. This week, we'll assume you've identified your passion and decided how to package it. So, how do you sell it? How do your promote your product? Anyone […]

Last week we discussed packaging your passion – turning your wisdom and experience into a knowledge product. We covered the 3 converging marketplace forces that make that possible. This week, we'll assume you've identified your passion and decided how to package it. So, how do you sell it? How do your promote your product? Anyone with a good product can promote it – by mastering a specific method of persuasive communication. Copywriting. Today we'll give you a basic framework for that, plus some cool cheat sheets you can use right away. That, plus we SOLVE the “Instagram Problem”, and provide you with a secret backdoor to the Copywriting Academy LIVE conference… a $5,000 conference you can attend for FREE. AND… the return of LISTENER QUESTIONS! Click here to download or listen to this episode now. Spiritual Foundations Are you in a “valley” in your life? Are you lonely? Depressed? Afraid? Maybe it's a minor valley – a day where you seem to be slightly off schedule and unproductive, ineffective, and uninspired. Maybe it's more serious: an argument with your spouse, a problem with a child who has gone astray, or you've just lost your job. Or maybe it's worse: you or someone you love received a devastating medical diagnosis. Someone close to you may have died or been horribly injured. These are all valleys – and all can lead to hopelessness and the fear of facing the valley alone. There's even a song about it, written by Woody Guthrie: You gotta walk that lonesome valley, You gotta walk it by yourself, Nobody here can walk it for you, You gotta walk it by yourself. This is actually a Christian song, full of references to Biblical heroes. It's well-written. It's catchy. And it is 100% wrong. Jesus is our Great and Good Shepherd, and He promises every believer that he will “never leave you nor forsake you.” (Hebrews 13:5-6). He said, “I will be with you always.” (Matthew 28:20) You are never alone. You don't walk ANY valley by yourself – not even the darkest one. Yea, though I walk through the valley of the shadow of death, I will fear no evil; for You are with me; Your rod and Your staff, they comfort me.” Psalm 23:4 Notice it's the valley of the SHADOW of death. Not death itself. For Christians, there is no such thing as death. We go on. We transition. We are resurrected – but it's even better than that. We are placed into bodies and lives BETTER than any we EVER have in this present age. Jesus walked the valley of death so we wouldn't have to. Then he snatched the victory from death, rose again, and handed us back the keys of the kingdom. It's worth noting that up until this point in the 23rd Psalm. God is LEADING us… and then suddenly we WALK into the valley of the SHADOW of death. But even though walking into the FEAR of death may be our choice… or perhaps we even contributed to the DANGER TO OURSELVES by smoking, driving drunk, cheating in a marriage – or whatever… Jesus is not there to WHACK us with his Shepherd's staff and say “I TOLD you so!” But see how Jesus, our good shepherd, watches over and delivers us even though we walk—not by His leading—into the valley of the shadow of death. He is still with you in the valley. It's NOT a lonesome valley. You DON'T have to walk it by yourself. Somebody else DID walk it for you. His name is Jesus. Tip Of The Week Let's solve the Instagram Problem. Problem: you want to post to Instagram from your computer, but you can't. You have to do it from your phone. Problem: you want to schedule your Instagram posts ahead of time, but you can't… unless you use an app that runs on your phone all the time. Grum to the rescue. Scheduling your Instagram posts for a whole week is easy. Upload photos from your computer and they will be published in your Instagram account on the required day and at the right time For your convenience Grum lets you set up hashtags, emojis and there's a calendar for your posts. Post your content to as many accounts as you need at the same time. No need to log in and out of the Instagram app to switch accounts! Feature Segment: Promote Your Product Last time, in episode 239… 3 Converging Forces That Make “Idea Businesses” Possible Global Networks Instant Commerce Systems Digital Distribution These 3 converging forces make it possible to take your life's passion and turn that passion into a book, a product, or a business. We gave you a method for determining WHAT to package into a product. So if you need that, go back and listen to episode 239. Now, this is where people get STUCK. “How do I make a product?” “I don't have a video studio/camera/produce/face.” “I'm shy.” “I can't write, or I hate writing.” The “how” to make the product is NOT THE MAIN ISSUE. It's a detail. People get stuck, but it's easy to overcome. This is all a smokescreen for the REAL problem. The REAL problem is: we don't like to sell. GET OVER YOUR INNER CONFLICTS Your product is good. Business only works when both sides prosper. The way to sell without manipulation: the P.A.S.T.O,R, framework. P – Person, Problem, Pain A – Amplify, Aspiration S – Story, Struggle, Solution, System T – Transformation, Testimonials O – Objections, Offer R – Reverse the Risk, Raise the value, Request a Response We have a free video training series on this which you can access at this link. Next week we will dive deep into how you can Prosper With Purpose. What's the PURPOSE behind all this prospering? How can you prosper and feel positive about it? Listener Questions This week we bring back listener questions. We have questions from: Kevin Lageer asks how do you go about finding your passion when there's nothing you feel passionate about. Julie wants to know how to get this free book about LinkedIn marketing from John Nemo. Tyrone Barton from Alabama says he loves the show – and has some suggestions for us. Matt Champagne  takes issue with something Ray said a few episodes back. How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript. Final Thought My prayer for you is that you will see more and more that God is doing exceedingly abundantly above all that we ask or think, according to the power that works in us. And that power is the Spirit of God Himself! Live life fully alive, refuse to suffer, go forth and prosper with purpose! Do you have any lingering questions about how to Package Your Passion, or how to Promote Your Product? Any questions you'd like to make SURE we include in out next episode, entitled ‘Prosper With Purpose'?

How do you take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business? Can anyone do it? Should you? How do you do it? Click here to download or listen to […]

How do you take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business? Can anyone do it? Should you? How do you do it? Click here to download or listen to this episode now. Tip of the Week:  How to Triple Your Productivity The trick is pretty simple: use three times as many monitors. I can keep a resource open on one monitor (research, notes, etc.) My working document on the center monitor. I can keep communication or utilities open on the third monitor. You can do this rather on the cheap (as I currently am). I use these three: my Macbook Pro 15″ Retina, and two run-of-the-mill 21″ LCD monitors. And once you decide this really works for you, you can upgrade with a specialized dock (which is what I'm doing next). I recommend you look at the Henge Dock. Why Henge Dock? Intelligent. Automated docking and full integration with Mac OS X together make the world’s most intelligent docking station. Powerful. Support for up to three external displays and 13 expansion ports, including Thunderbolt 2 – your Macbook has never been more powerful. Elegant. Metal architecture and an elegant design create a natural extension of your MacBook. Secure. Safeguard your MacBook automatically with password protected dock locking. Henge Dock for Macbook Pro is $ 449 USD Feature Segment: Package Your Passion 3 Converging Forces That Make This Possible Global Networks Instant Commerce Systems Digital Distribution These 3 converging forces make it possible to take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business? What could you possibly package? What if you “don't have a passion”? Discover your passion with an “I Exam”: 1. Things you love to do. 2. Things you're good at (other people say so). 3. Things other people pay for that are on lists (1) and (2) A convergence here gives you a place to start. The “how” to make the product is NOT THE MAIN ISSUE. It's a detail. Park the thoughts of tech, and next week, we will explore how to “promote your products.” JP Sears “How to be a Life Coach” This is hilarious (coaches, please have a thick skin… have a laugh!) Watch the video by clicking here. You'll be taken to YouTube. Share the Love Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now.

On today's show, we'll explore how to use the most powerful website you don't understand – LinkedIn! Our special guest is John Nemo. Since 2012, John Nemo has helped hundreds of Business Coaches, Consultants, Trainers, Small Business Owners, Sales and Business Development Executives use LinkedIn to generate more business for themselves. Today he will help […]

On today's show, we'll explore how to use the most powerful website you don't understand – LinkedIn! Our special guest is John Nemo. Since 2012, John Nemo has helped hundreds of Business Coaches, Consultants, Trainers, Small Business Owners, Sales and Business Development Executives use LinkedIn to generate more business for themselves. Today he will help you! Click here to download or listen to this episode now. Feature Segment: Grow Your Business With LinkedIn On this episode you'll hear: The crazy but amazing story of how, in 2012, John quit his day job and built an entirely new business from scratch using ONLY LinkedIn. Why LinkedIn is so much more than just a “job seeker” type platform, and why it can't seem to escape that outdated narrative. What you are missing out on by ignoring or underestimating this platform right now – especially if you're NOT looking for a job. Why LinkedIn is the single BEST place online right now to find more sales leads and customers (especially if you're a small business owner, coach, consultant, entrepreneur, trainer, or sales professional. The shocking truth: 99 percent of people are using LinkedIn the wrong way. How to stop doing that. The “One Sentence Your LinkedIn Profile MUST Have” … learn exactly what the sentence is, and how to start using it today. The process to use, if you're a small business owner, consultant, or coach, and want to generate some new business on LinkedIn. (John explains EXACTLY how to make that happen.) How to balance the “personal vs. professional” side of things on LinkedIn. Why it's important you have both, and in the right proportions. John is making a special, free training available just for listeners of The Ray Edwards Show, and you can get your free gifts by clicking here: LinkedInRiches.com/ray Check out Ray's “Nemo-fied” LinkedIn profile. Share the Love Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now.

This is not just for online businesses, but how to grow ANY business… and it starts with obeying the 7 Immutable Laws of Business Growth. Listen to the episode for more detail. Click here to download or listen to this episode now. Spiritual Foundations “Without counsel, plans go awry, But in the multitude of counselors they […]

This is not just for online businesses, but how to grow ANY business… and it starts with obeying the 7 Immutable Laws of Business Growth. Listen to the episode for more detail. Click here to download or listen to this episode now. Spiritual Foundations “Without counsel, plans go awry, But in the multitude of counselors they are established.” (Proverbs 15:22) Tip of the Week Glympse app for the iPhone. Feature Segment: How To Grow Your Online Business 7 Immutable Laws of Business Growth You must create massive value You must create that value for a specific, identifiable group of people These people must have money and be willing to spend it You must effectively communicate your value so that they want it (THIS IS COPYWRITING) You must sell based on value, not on price You must test and track your results. You must seek to command the market Share the Love Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now.

This is not just for online businesses, but how to run ANY business… and it starts with avoiding the “5 Failings That Will Kill Your Business.” Click here to download or listen to this episode now. Spiritual Foundations Business IS Spiritual “The people will curse him who withholds grain, but blessing will be on the […]

This is not just for online businesses, but how to run ANY business… and it starts with avoiding the “5 Failings That Will Kill Your Business.” Click here to download or listen to this episode now. Spiritual Foundations Business IS Spiritual “The people will curse him who withholds grain, but blessing will be on the head of him who sells it.” (Proverbs 11:26) Tip of the Week Good Notes app for the iPad Pro Handwrite on documents and PDF's. Lined Paper Option Specialized shapes and objects  Feature Segment: How To Start Run Online Business 5 Failings of Businesses Failing to measure and track your marketing. Failing to grow. Failing to protect your confidence. Failing to be the leader. Failing to invest and reinvest. Share the Love Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now.

So how exactly do you start your online business… A business based on what you know. A business based on what you enjoy. …a Wisdom Enterprise! Click here to download or listen to this episode now. Spiritual Foundations What Does It Mean To Walk In Your Integrity in Business “As for me I will walk […]

So how exactly do you start your online business… A business based on what you know. A business based on what you enjoy. …a Wisdom Enterprise! Click here to download or listen to this episode now. Spiritual Foundations What Does It Mean To Walk In Your Integrity in Business “As for me I will walk in my integrity, redeem me and be merciful to me.” (Psalm 26:11, NLT) Discover what it means to YOU to walk in your own integrity and you will find redemption and mercy. Tip of the Week The Apple iPad Pro, with the smart keyboard cover and pencil! The iPad finally feels like a note taking platform. The pro used with the pencil, you can take notes, draw diagrams, etc. Keyboard Cover is quite good! You can do just about anything that a computer can do with this addition to the iPad. Feature Segment: How To Start Your Online Business 10 Steps to Start Your Online Business Based on Wisdom & Experience Identify your unique wisdom premise. Know your perfect customer well. Craft your value proposition. Create an orientation process. Remove the friction. Form strategic partnerships. Be the client you want to have. Develop your unique wisdom talk. Leverage digital media to build an email list. Make an offer. Share the Love Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now.

At a recent meeting of my mastermind group, I was asked an interesting question… “What exactly to you do, Ray?” It’s a great question that deserves more than just a one sentence answer, so I’ve decided to do something a little different for the next few episodes of The Ray Edwards Show. I’m going to […]

At a recent meeting of my mastermind group, I was asked an interesting question… “What exactly to you do, Ray?” It’s a great question that deserves more than just a one sentence answer, so I’ve decided to do something a little different for the next few episodes of The Ray Edwards Show. I’m going to do a deep dive on precisely how I help you start, run, and grow your online business. Don’t worry, all your favorite segments like Spiritual Foundations and Tip of the Week will still be there for your listening pleasure. In fact, this week in these segments I ask some compelling questions of my own, like: If you have a real relationship with someone, is it a one-day-a-week thing, or an everyday thing? Is it ever okay to sacrifice authenticity for comfort? And…what in the world did we do to turn my son Sean, who had a professed disdain for to-do lists, into a productivity junkie? Click here to download or listen to this episode now. Spiritual Foundations     Why I Don't Eliminate My Spirituality From My Business For me in the past, my spiritual life was a Sunday thing…I was covered with a 7-day eternal fire insurance. My relationship with God became a real daily relationship. The Bible says we are the Bride of Christ. When you are married to someone, when you love someone, you don't pretend they're not in the room. The fact is: It is our job to be WHO we ARE! Tip of the Week Todoist is a task management app that keeps you focused so you can get things done! It's clean. Distraction-free design It Simple and Easy. It's flexible. Not only can you log in from your computer, but there are apps for your mobile devices so you can stay on top of your tasks when you are on-the-go. Feature Segment: What Do You Do, Exactly? 7 Reasons Why You Should Start a Business You won't get fired from your own business. If your boss turns out to be a jerk or an idiot, you can make them change. Despite government meddling, owning a business is the best tax strategy going. Every day you get to start over. You literally write your own paycheck. You help other while helping yourself. Only entrepreneurs will save the world. 7 Reasons Why You Should Start a Wisdom Enterprise Accelerates your own personal growth. Multiplies your personal income quicker than anything else. Enables your to surround yourself with extraordinary people. Delivers a value to people in the best way possible Attracts influential people with unique opportunities for you. Promotes the mastery of your life skills. Provides the best way to express your gifts and talents. Share the Love Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now. 

Note: This episode is the second half of my conversation with Cliff Ravenscraft, aka The Podcast Answer Man. You can listen to Part One by clicking here. Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more… This is fascinating conversation ended […]