Customer Management IQ - Call Center, Customer Service & Customer Relationship Management
Summary: Customer Creation with Blake Landau is a podcast series that focuses on customer management, as well as call center related topics. We explore best practices in customer contact on every channel, including call centers, customer relationship management and related marketing topics. We also bring you the pre-eminent thought leaders on maximizing customer relationships to increase customer acquisition, customer retention, loyalty and engagement.
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- Artist: Customer Management IQ
Podcasts:
Strategic well-crafted and well-executed marketing campaigns are more crucial today than ever before. But is it smarter to focus on customer acquisition or on current customer relationships? Tightened purse strings have challenged marketers to ask themselves this question. Hear best
Toby Bloomberg is known as the Diva of Marketing. Founder of blog Diva Marketing, Bloomberg brings a fun, fresh and savvy perspective to marketing. She brings refreshing candor to online marketing. Bloomberg joins Customer Management IQ's Blake Landau to chat about how to create
Netflix figured out early on that convenience, selection and value were the key ingredients for a recipe for success. People aren't spending money at restaurants, nor are they spending their weekends at the mall. They are cozying up in the comfort of their own homes with popcorn and
FreshDirect has won over its customers with a user-friendly Web site, great products and a continued commitment to its customers. Recently ranked as a top choice in the Internet Retailer Top 500 Guide, this NY-based company has spent the last few years keeping its customer relationships
Microsoft’s Ashish Singru knows status quo marketing is no longer acceptable. Evolved brands, which are effectively forging relationships with consumers, as well as creating relevant engaging messages and unique customer experiences, are abandoning the traditional broadcast model
Paco Underhill, Founder, CEO and President of consumer research firm Envirosell, speaks with Customer Management IQ's Blake Landau about his book Why We Buy: The Science of Shopping . Underhill sheds light on pricing, customer management and the voice of the customer with
Amazon was one of the first companies to create a tailored and authentic online shopping customer experience. Creating goodwill with the customer is a subtle art. Customer Management IQ's Blake Landau talks with Bill Price, Former and first Global VP of Customer Service, about what
Martin Roll, Singapore-based branding consultant, is one of the preeminent thought leaders on Asian markets. In this podcast, Roll offers surprising and counter-intuitive insights on how to improve global positioning through localization. By focusing on building iconic brands, Roll,
