Kickstart the Conversation

In this episode Deb Drummond shares valuable insights on how to leverage virtual summits to grow your brand, credibility, and authority in your industry. In this episode, you'll learn how to create congruent, connected, and strategic summits that will help you stand out and attract the right audience. Deb is currently running a summit monthly summit called Show Up, Stand Up, Speak Up, Yes, You, which is designed to empower women to step up and share their unique message with the world. This is in anticipation of the 500+ page book featuring 262 women in the boldest collection of life wisdom ever collected. During the episode, she provides practical tips on how to find and use your voice, the importance of being authentic and congruent, and how to leverage your content for greater impact. This conversation is a must-listen for anyone looking to increase their visibility, credibility, and influence. Don't miss out on this opportunity to learn from an International Ultrapreneur! If you're looking for ways to take your business to the next level, don't miss this episode. Deb's tips and strategies will help you create successful virtual summits that will help you build your brand, grow your audience, and increase your sales.

Catharine O’Leary, the host of Kickstart the Conversation, welcomes her colleague Lori Lyons to the show whose area of expertise in in marketing and website design. Catharine and Lori talk about the need for a website vs. a series of landing pages that customers can opt-in to for more information on a specific topic or offer. Lori walks us through the importance of having a website for any business owner. A website provides a space for potential clients to learn more about the business and its services. It is a comprehensive representation of the business, and it is important to make it easy for potential clients to find and connect with the business through the website. On the other hand a landing page is a web page that is specifically designed to capture a visitor's attention and encourage them to take a specific action, such as filling out a form or making a purchase. Landing pages are usually created for a specific marketing or advertising campaign and are often used in conjunction with email marketing, social media advertising, and pay-per-click (PPC) advertising. Landing pages are important to a business because they allow you to focus on a specific goal or objective, which can help to increase conversions and generate more leads. By directing visitors to a dedicated landing page, you can provide them with a clear and concise message that is tailored to their needs, which can increase the likelihood that they will take the desired action. Where landing pages focus on a specific purpose or action, a website provides a full picture of the business and its offerings. It is crucial for a business to have a clear call to action on its website to encourage potential clients to take action and connect with the business. Overall, both a business websits and landing pages can be a powerful tool in a business's marketing toolkit, helping to increase conversions and generate more leads. Lastly, owning the website and domain is essential to avoid being on rented space that can be shut down by third-party entities. This means that the business should purchase and register its own domain name, rather than relying on a third-party platform that may change its policies or shut down at any time. By owning the website and domain, the business has full control over its online presence and can make changes and updates as needed. Thanks Lori for talking us through this important distinction!

In Episode 9 of Kickstart the Conversation, host Catharine O’Leary wraps up the Manifestation Squad month by talking about the power of building a mastermind group and shares her personal experience with her own manifestation squad. Catharine first defines what a mastermind group is and highlights the benefits of having one. She then shares her story of how she met the manifestation squad members, all of whom have been features on the podcast the last three weeks, during a retreat in Mexico, and how they supported each other in both business and personal growth. She also talks about the importance of being open to new relationships and opportunities and how finding an inner circle can help entrepreneurs to celebrate their successes and overcome challenges together. Catharine encourages her listeners to go out and find their own mastermind groups and to be open to building new relationships. She also reminds her listeners that they are not alone and that she is always available to help answer any questions related to leads, lists, and leveraging relationships. Overall, this episode is a great reminder of the power of community and the importance of building relationships in business and in life.

In this episode, Monique McDonald, a voice coach and opera singer, discusses how to use your voice to captivate and connect with your audience. She explains the importance of breath support and deep belly breathing in activating the diaphragm and calming the nervous system. Monique also talks about connecting with the part of you that is a natural magnet and holding a vision for your audience. She emphasizes the importance of authenticity and matching your voice with your content in marketing. Monique also offers a gift of an inner voice healing call to help listeners reclaim their voice. The episode ends with Monique encouraging everyone to use their voice to speak their truth and manifest their vision.

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Welcome to Kickstart the Conversation with Catharine O’Leary

Kickstart The Conversation: Trailer