Summary: James Schramko and John Mcintyre (John is from dropdeadcopy.com) talk about how to establish an effective autoresponder sequence and how to overcome different challenges along the way. James Schramko and John Mcintyre In this episode: Start off an effective offer by identifying your target audience What things can you offer and which ones work the best  Providing a less-intimidating multi-step problem solving crash course Switching from a free report to a training sequence encourages a recurring commitment How to double your email opt-ins and improve engagement through the 2step optin process Relevant opt-in positioning will get you better results How good should the training course be The importance of solving the problem through a conversational tone How to write a really good email Identify the type of relationship you want to create with your list Hinting out a solution after solving the problem and establishing trust Using your emails to point customers to the right direction Taking things to the next level Building your autoresponder sequence structure from scratch Start with an outline and list compelling subject lines for each part Send your interrelated sequence in email segments (try to keep texts within 50 characters to maintain attention) Make use of "open loops" to encourage curiosity and readers' interest to bring out that unconscious engagement What comes after the initial sequence Nurturing that lifetime value What are the biggest challenges that people have when creating an autoresponder sequence How to overcome writer's rust Frequency of your autoresponder sequence Example of emails that could get the most effective results Try out the "three email challenge" today Post your results below The most effective Autoresponder course ever is the ARM by Andre Chaperon
