Summary: Many organizations want to create a sales culture but many also fail at doing so. Today's podcast covers nine lessons around creating sales culture that I have learned while helping non-sales organizations create sales culture: * You need buy-in * It's really about creating an opportunity culture * You need to reward people, that means everyone * "What gets inspected gets respected" - Trevor Greene * Move poor fits out quick, and hire the right people * Feed the monster - train and develop continually * Fix operations if they don't support sales * Fix products and services that don't meet needs or fulfill promises * It takes time, up to 18 months or longer before true leadership evolves
