Social Media Podcast for Social Business by Shane Gibson Speaker and Author show

Social Media Podcast for Social Business by Shane Gibson Speaker and Author

Summary: Social Media Speaker Shane Gibson's Sales and Social Media Podcast and Blog is a blog and sales and social media training podcast and leadership blog devoted to celebrating and creating big deal closers in every industry. Tips on Social Media, iPhone podcast compatible for the mobile sales professional. Shane Gibson and Trevor Greene. Discover many other ways you can enhance your ability to close big deals, master complex sales challenges, and build client relationships.

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Podcasts:

 Social Media Podcast: This is Your Permission to Share and Create | File Type: audio/mpeg | Duration: 21:20

(http://www.closingbigger.net/wp-content/uploads/2013/12/Sharing-Content-Social-Media-1024x540.jpg) Todays social media podcast (http://www.closingbigger.net/socialmediapodcast/Sharing.mp3) is focused on sharing and creating. Too often we hold back, hide our voice or just never start the process of being creative. We all have something to share. Whether you're an aspiring writer, an artist or in charge of a social content strategy it all starts with getting in-the-flow of creating and sharing as a discipline and habit. In this podcast we cover following: * Strategies on becoming creative * The role sharing plays in successful social media marketing and communications * How to overcome the fear or rejection so you can share what you create * Tips on how to get out of a creative rut * How creating, sharing and contributing build momentum in your business and your life (http://www.closingbigger.net/wp-content/uploads/2013/12/Social-Media-Speaker-Vancouver-210x300.png)Shane Gibson (@ShaneGibson (http://twitter.com/shanegibson)) is a social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing (http://guerrillasocialmediahq.com/) and Sociable! (http://sociablebook.com/) How Social Media is Turning Sales and Marketing Upside-down. When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. (http://socialized.me (http://socialized.me/))  

 How Intent and Focus Drive our Success | File Type: audio/mpeg | Duration: 15:42

(http://www.closingbigger.net/wp-content/uploads/2013/11/intention.jpg) Today's Podcast (http://closingbigger.net/socialmediapodcast/Intent.mp3) is on the power of intent in sales, leadership and marketing. We are being constantly told that what we focus is on is vital, yet the intention behind that focus determines the quality of our results. In his life-long study of Micro-Expressions  Paul Ekman, Ph.D (https://www.facebook.com/PaulEkmanGroup?directed_target_id=0) has proven that whether we realize it our not we are constantly telegraphing our intent and emotional state to those around us. In this podcast I will also talk about the 6 ways you can fine-tune and direct your intent for better results which are: * Check-in on your emotional state, confidence and outlook * Start with the receiver in mind * Be clear on your goal and the benefits * Set a goal to make your touches and interactions enchanting * Be totally present when taking these actions * Be gracious in all aspects of interacting – be unattached to the results Do you have any great stories about intent? I would love to hear them!  

 How to Not Lose Yourself or Humanity with Social Media | File Type: audio/mpeg | Duration: 24:18

Have you ever pondered about the negative effects of social media? Today's podcas (http://closingbigger.net/socialmediapodcast/Humanity.mp3)t is in on the toxic effects of social media use and what you can do to make sure that's only having a positive impact on your life. (http://www.closingbigger.net/wp-content/uploads/2013/10/social-media-anxiety-1024x581.jpg) It starts with the odd comment from your spouse about your love affair with your Samsung, or possibly it's the realization that you tuned out for an entire hour during a board room meeting. For others it's worse - an overwhelming feeling of guilt or anxiety for not being social enough online. Fits of jealousy, defensiveness, elation (over-reacting) or over-sharing are all other symptoms that our social media use has gone from empowering to toxic. Updates ( 11/12/2013): A study cited by the National Post (http://life.nationalpost.com/2013/12/10/do-pictures-steal-1000-memories-taking-photos-at-important-events-may-damage-the-brains-ability-to-recollect-them-study/) shows that taking photos at an event (more often than not with a smartphone) actually decreases our ability to recall the event. An Anxiety UK study (http://www.anxietyuk.org.uk/2012/07/for-some-with-anxiety-technology-can-increase-anxiety/) found that over half of respondents who regularly use social networking sites saw their behaviour change negatively. On the extreme side social media abuse and overuse can lead to amplifying and worsening Narcissistic Personality Disorder (http://www.huffingtonpost.com/2013/06/13/social-media-narcissism-twitter-facebook_n_3423095.html), lead to lack of intimacy (http://www.nydailynews.com/life-style/selfies-damage-relationships-study-article-1.1424830) and anxiety disorders. We don't have to go that far to have social media lose it's luster. Sometimes we are not even willing to admit that we have lost touch of the goal. Social media is "social" it's about building real relationships and improving efficiency through collaboration and community. In this podcast we discuss many of the route causes and effects of social media abuse and we also discuss 15 Ways to Positively Use Social Media. Here are the solutions in bullet form: (Listen to the podcast for the whole story): * Start culling your stream – racism, whiners, anti-everything people etc. * Proactively decide where you want to be, what your values are and build that community * Share awesome content (passionate) * Make a calendar, daily activities, limit time * Social situations – Decide in advance if you should disconnect from the smartphone * Set a goal when going online * One network at a time open to reduce distraction * Use a tool like Hootsuite to manage the noise and filter * Share who you are (it's exhausting being someone else) * Be aware of the emotional impact – extreme good and bad emotional responses – these are danger signs * No email Fridays - go meet someone, use the phone and avoid the digital * If it’s your job to do social media, it’s time to set boundaries and get the resources to have digital black out periods * Map out your vital signs. What makes you healthy and productive? Less is more. * Set life goals not social media goals. * Use the internet to get off of the internet  

 Why Companies Fail at Generating Social Media ROI | File Type: audio/mpeg | Duration: 16:33

(http://www.closingbigger.net/wp-content/uploads/2013/05/social-media-roi-earned-owned-bought.png)   Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results - it's about commitment - a good old fashion work ethic and focus on the longterm. Today's social business podcast (http://closingbigger.net/socialmediapodcast/earnedownedboughtmedia.mp3) discusses the dilema and the needed shift in consciousness required of leaders to win in the social media space. Social Media ROI takes time and most people – even really smart people in leadership positions (who come from a different era) have a tough time planning more than 3 months into the future these days. When you build a social media presence it becomes an asset, one which increases in value over time but really requires no more input on your 18th month than it does on your first day (solid strategy required of course). “Social media” as a term sucks. The minute we put the word “media” beside something we start to measure it like our latest newspaper campaign or radio blitz. Most media is disposable and impermanent. The radio ad, print as or email blast has a very finite window for generating results and then that money, well spent or not is gone. We spend our $20,000 for a month long campaign and then to drive more business we have to spend it again next month. In this podcast we are going to discuss three types of media: * Bought media * Owned media * Earned media Failing to understand the difference between these three types of media and having the foresight and commitment to build a true media asset for their business is in my opinion one if the single largest roadblocks for most businesses social media success.

 Marketing Events Using Social Media #Podcast and #InfoGraphic | File Type: audio/mpeg | Duration: 18:30

Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. In our book Sociable! (http://sociablebook.com) Stephen Jagger and I talk about the importance of using social media to get off of the internet and build relationships. At Socialized Communications (http://socialized.me) we have developed an entire system and process to do this effectively. We have mapped out the key steps in this social media infographic and podcast (http://closingbigger.net/socialmediapodcast/marketingeventsusingsocialmedia.mp3) to help you succeed at event marketing using social media. If you have some success in applying the steps and principles please let me know! You can download the PDF version of the Infographic here (http://www.closingbigger.net/wp-content/uploads/2013/05/Infograf_aSocialized.pdf). Please note: LinkedIn events have been discontinued BUT remember to post your event to relevant groups, business pages and the profiles of key people in your organization.  

 Influence Marketing Book Interview with Danny Brown | File Type: audio/mpeg | Duration: 25:53

(http://www.closingbigger.net/wp-content/uploads/2013/05/Screen-shot-2013-05-11-at-12.41.45-PM.png) This week I had the great opportunity to interview Danny Brown (http://dannybrown.me) on his new book co-authored with Sam Fiorella (https://twitter.com/samfiorella) called Influence Marketing (http://influencemarketingbook.com). Danny in my opinion is a Thought Leaders' Though Leader - an awesome no BS resource for what really works in social media marketing. The book launched yesterday globally and you can get it on Amazon (http://amzn.to/RjnEGx) in hardcover or Kindle format. According to HubSpot Danny Brown's blog (DannyBrown.me (http://DannyBrown.me)) is the #1 Marketing Blog on the planet. Danny and I have been Tweeting and emailing each other for almost four years and we finally got to connect and do this podcast (http://closingbigger.net/socialmediapodcast/Influencemarketing.mp3) together Here were some of the key take-aways from the podcast interview with Danny Brown: * Most concepts of influencer marketing (especially through social media) are incomplete or focused on the wrong audience * Good influencer marketing doesn't start with social media gurus or big influencer, it starts with mapping out what your customer persona is and then identifying who impacts your customer buying decisions * Klout and the many apps like it are great for identifying macro influencers but in many cases aren't helpful identifying the actual micro influencers that directly impact your customer's buying decisions * 5 steps to to start doing your influence marketing right We covered so much in this podcast that you're just going to have to listen to it to get all the information. Here's a great InfoGraphic on Influence Marketing Sam and Danny just released that really demonstrates how many organizations are struggling with or don't understand the importance of Influence Marketing  (Click here For the High Res Version (http://www.closingbigger.net/wp-content/uploads/2013/05/IM-infographic.png)): (http://www.closingbigger.net/wp-content/uploads/2013/05/IM-infographic-777x1024.png)    

 Why Community is Still Number One in Social Media Marketing | File Type: audio/mpeg | Duration: 10:09

(http://www.closingbigger.net/wp-content/uploads/2012/11/community-building-social-media-1024x764.jpg) Community in social media is still number one. I posted the following tweet a couple days ago on Twitter and it received quite a bit of feedback and a few retweets: Social Media Tip: social media scales through community, community grows by relationship building. Focus on people. I then realized that I needed to expand on the topic. Here's the basic outline of what I cover in todays podcast (http://closingbigger.net/socialmediapodcast/whycommunityisvital.mp3): * Why community is vital if you want to leverage your social media marketing efforts and get your content and marketing to expand well beyond your own sphere of influence. * Relationships build community, numbers alone don't make a community. People who have an emotional connection with you and your brand are more likely to share your content and interact with you. * Focus on people, even PR has changed. Bloggers and community influencers have now become gatekeepers of communities and your content won't flow into those communities until you connect with those gatekeepers.    

 6 Reasons You’re Silently Failing in Social Media | File Type: audio/mpeg | Duration: 9:56

(http://www.closingbigger.net/wp-content/uploads/2012/10/social-media-failures-fail-facebook-1024x488.jpeg) Most social media failures aren't big public train-wrecks on the internet. They're silent failures, people and brands that never rise above the noise and get noticed. Today's podcast (http://closingbigger.net/socialmediapodcast/failingsilently.mp3) focuses on 6 reasons you may be silently failing and what you can do to turn things around. The 6 Reasons You're Silently Failing in Social Media: 1)  Your content strategy is too safe 2)  Your reach is minimal 3)  Your conversation strategy is weak 4)  The right people don’t know who you are or they don’t care 5)  You have no social media plan (http://www.closingbigger.net/2010/08/social-media-calendar/) 6)  You’re not integrating social media

 5 Social Media Lessons From Wizard World Comic Con | File Type: audio/mpeg | Duration: 12:39

(http://www.closingbigger.net/wp-content/uploads/2012/07/wizardpic.jpg) At Socialized! our Social Media Agency (http://socialized.me) we have had some incredible opportunities over the past year to work with brands such as the Ford Dealers Association of BC and Alberta, the Certified Management Accounts (http://cmabcblog.com), CGA BC, CGA Canada and the Make-a-Wish Foundation. However...even producing the week long event "Social Media Week Vancouver (http://socialmediaweek.org/vancouver)" did not prepare us for the passionate, loyal and often opinionated fans at Wizard World Comic Cons (http://wizardworld.com). This is a relatively new adventure for us but this podcast reviews 5 social media lessons I have learned (or re-learned) so far: 5 Lessons (Listen to the podcast (http://closingbigger.net/socialmediapodcast/wizardworld.mp3) for a full explanation): * Tapping into a Tribe is much better than building one * When people know you’re listening they talk, share, tweet, like and follow * Amplify the moment * Run contests to find influencers * Partner to expand influence Here are some of the links and resources mentioned in the podcast: * Tribes By Seth Godin (http://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336) Wizard World Comic Con Sites and Resources * Wizard World Event and News Site (http://wizardworld.com) * Wizard World Comic Con Blog (http://wizardworlddigital.com) * Wizard World Facebook Page (http://facebook.com/wizardworld) * Wizard World on Twitter (http://twitter.com/wizardworld) Social Media Monitoring: * Viral Heat (http://viralheat.com) * Tweet Reach (http://tweetreach.com) Socialized! Social Media Agency * Socialized! Blog (http://socialized.me/blog) * Socialized! Team on Twitter (http://twitter.com/socializedteam) * Shane Gibson - Chief Social Officer on Twitter (http://twitter.com/shanegibson) * Tris Hussey - Chief Geek and Pixel Washer on Twitter (http://twitter.com/trishussey) * Anthony Caridi - President on Twitter (http://twitter.com/anthonycaridi)  

 Ford Dealer Social Media Success Story – Lebanon Ford Podcast | File Type: audio/mpeg | Duration: Unknown

(http://www.closingbigger.net/wp-content/uploads/2012/04/Screen-shot-2012-04-05-at-1.57.00-PM.png) Social Media Podcast (http://closingbigger.net/socialmediapodcast/Ford.mp3): Ford dealers across North America are executing some amazing social media strategies. While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success. They don't just have a great social media team, they have built a truly social culture in their dealership that has resulted in a 260% year-on-year increase in Internet sales of vehicles and a significant increase in walk-ins and revenues overall. I asked Zack Bello, Marketing and Communications Manager (https://twitter.com/#%21/bellorz) at Lebanon Ford to share with me how they have built such a great social enterprise that drives real business results using social media. Quick Links: * Case Study (http://www.kpaonline.com/landing/TK/Lebanon_Ford_TK_Carsites_Case_Study_Web_2_Best-Practices_2011.pdf) * Lebanon Ford on Twitter (https://twitter.com/#%21/lebanonford) * Lebanon Ford Facebook Page (https://www.facebook.com/LebanonFordLincolnMercury) * Lebanon Ford Blog (http://ford-life.com)  

 10 Corporate Social Media Myths Dispelled | File Type: audio/mpeg | Duration: 15:08

Today's podcast (http://closingbigger.net/wp-content/uploads/sales-training-podcast/tensocialmediamyths.mp3) is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Agency. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting). Below I have listed the myths. Have a listen to the podcast and let me know what you think. (http://www.closingbigger.net/wp-content/uploads/2012/02/10-corporate-social-media-myths-1024x767.png)

 11 Social Media Trends for 2012 | File Type: audio/mpeg | Duration: 15:38

Today's podcast is on 11 Social Media Trends for 2012 (http://closingbigger.net/wp-content/uploads/sales-training-podcast/2012andbeyond.mp3). Here's the outline for my podcast - I would love your feedback and thoughts:  Key trends * How not if * TV on everything and social on everything (Major adjustments for broadband providers (http://www.broadbandmart.co.uk/broadband-providers) will need to be made to keep pace with this multi-screen universe) * Location based marketing will continue to grow * Social cultures will evolve out of social use * Social CRM will move mainstream * India is rising * A return to engagement * Rewards versus contests * Filters will dampen the noise * Social networks will become more fluid and mobile * Corporate social intranets Potential pitfalls * App overload * Lack of conversation management * No policy, training or identity management * Lack of true internal social culture * Domestic focus and culture * Competitors get better at local, mobile and intimacy * No follow-up after the contests (see engagement) * Hard push back for no engagement

 How to Hire the Right Social Media Manager the First Time | File Type: audio/mpeg | Duration: 9:46

(http://www.closingbigger.net/wp-content/uploads/2011/12/how-to-hire-a-social-media-manager.jpg) Hiring a social media manager, social media coordinator, chief tweeter or whatever you might call it is a challenging endeavor. There are many brands which have experienced great success and many who have also shot the foot off of their brand on the internet. Social media is not a department or a cubicle, it represents the most powerful word of mouth (or word of mouse) channels that have ever existed. Too many organizations aren't strategic about who they hire internally or how they intend on implementing social media and integrating it into their business processes. Today's podcast (http://closingbigger.net/wp-content/uploads/sales-training-podcast/socialmediastart.mp3) covers four major areas you need to look at (there are many more) before hiring.

 ERDI Fall Conference: Social Media in Schools | File Type: audio/mpeg | Duration: 11:21

Today’s podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/social-media-in-schools.mp3) and blog post are a result of some great dialogue, ideas and amazing research findings that were unearthed at yesterday’s panel at the ERDI (http://erdi.ca) conference here in Calgary, Alberta. The panel I sat on was on “Technology Implementation over the last 20 years in our schools. The panelists were: Michael Goldberg (http://www.linkedin.com/pub/michael-goldberg/b/327/6a2), Economist, Marty Keast (http://www.linkedin.com/pub/marty-keast/1b/572/b6a), President of the School Division for Pearson Education, Linda Fabi, Director of Education for the Waterloo District School Board (https://www.laurieralumni.ca/alumni/LindaFabi)and the panel was kicked off by a very engaging and insightful talk by Thomas Greaves (http://www.greavesgroup.com/about/our-founder.html). Thomas who is the co-author of “America’s Digital Schools” spearheaded an in-depth research project called Project Red, (http://projectred.org) of which he shared key findings with us. They did an in-depth study of 997 schools (K-12) in the USA and looked at 136 different variables in regards to technology and it’s impact on student engagement, drop rates and even the positive economic impacts and savings associated with schools that are digital. (http://www.closingbigger.net/wp-content/uploads/2011/10/Screen-shot-2011-10-14-at-1.04.55-PM1.png) The schools that had some or all of the above 9 factors implemented effectively outperformed comparable schools that had not embraced technology. Very few schools (I believe only 1 if my notes are correct) apply all 9 strategically and comprehensively. The one thing that really stood out for me is that fact that students that were allowed to regularly use search and social media in the classroom outperformed those that didn’t. One big question from the audience of over 100 school superintendents, directors and technology partners is: “Where a how do we start with social media?” My thoughts would be to do the following: (which is expanded upon in this podcast): #1) Start with a social media policy for district staff from senior executives to principles and teachers. Then expand that to a policy for students, volunteers, parents and any other stakeholders. #2) Have a series on initial buy-in sessions for staff at all level to help see the scope of social media and it’s impact and relevance in education. This is vital as so many people have varied knowledge and assumptions about social communications. The biggest barrier to implementation is often misinformation and/or politics. #3) Put together a step by step strategy to implement social media at the school board level. (If leadership isn’t using it how can they tell principals and teachers to do it? #4) Collaboratively work with Principals and Teachers to build an implementation plan at the school level. (Start with a few pilot schools) #5) Each plan should involve training in both policy, the rules of engagement, online learning best practices, and in the key tools used by today’s digital citizens (including but not limited to Facebook, LinkedIn, Twitter, YouTube and social search/monitoring) Some of this training can be done by student leaders. #6) Develop curriculum to help get students social media literate. This educational component must address online etiquette, safety, and the value of collaboration and positive social communications. #7) Reward collaborators and contributors at all levels. There is a lot more to this process but the key opportunity and core ingredient for success in using social media for learning is the bi-directional communications and collaborations. It’s no longer about talking at kids in the classroom, it’s about engaging them in two-way dialogue and creating an environment where a network of students (and their teachers) can learn together through networked intelligence.

 Double Double by Cameron Herold – Book Interview (Podcast) | File Type: audio/mpeg | Duration: 18:54

Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/doubledouble.mp3) is an interview with Cameron Herold on his brand new book "Double Double - How to Double Your Revenue and Profit in 3 Years or Less." (http://doubledoublethebook.com) I read this book twice I found it so valuable and so I reached out to Cameron and asked him to come on the show. If you're a business leader, entrepreneur or business builder you need to read this book. It's packed with usable real-world advice and success strategies. (http://doubledoublethebook.com/wp-content/uploads/2011/06/doubledouble-cover.jpg)

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