Summary: There are dozens of organizations out there that are effectively using social media in the not-for-profit and charity sectors. I have truly just begun to understand and study all of the fantastic case studies and success stories from events like the annual Blogathon (http://www.blogathon.org/) to some of the great stuff that organizations like the Redcross have achieved through online funding. Today’s podcast is not about some of these global examples but a very local one I had the privilege to be part of. In a 24 hour period Anthony Caridi of KasuFunding.com (http://kasufunding.com) and I along with a very committed social media community here in Vancouver raised over $12,000 for the Make a Wish Foundation (http://www.makeawishbc.ca/). Almost 100% of the donations came from Twitter or FaceBook connections. Here are 10 things we discovered that worked (some of them we implemented and others we will implement next time): 1) Organize your collateral material early for each stakeholder group 2) Make your content easy to share, cut and paste 3) Integrate the offline with the online and get influencer buy-in early 4) Have multiple platforms for RSVP’ing for events 5) Get donors with big lists and big reach to not just cut a check but use that influence and reach to promote your cause 6) Contact people individually and ask them to do something easy 7) Use a fundraising platform like KasuFunding.com that makes it easy for people to Tweet, share and forward information about the cause. 8) Work close with the Charity 9) If you are a charity leverage your stakeholder groups when social media marketing instead of using internal resources 10) Keep your message really simple. - - Special Thanks to: (http://www.closingbigger.net/wp-content/uploads/2010/06/social-media-for-social-good.jpg)
