Summary: Erica Driver + Erica Burns Welcome to Episode Fifteen of The Virtual Worlds BusinessCast, brought to you by Voices in Business. Todayrsquo;s show features an interview with Erica Driver, Principal Analyst at Forrester Research, Inc. Erica recently co-authored a Forrester report entitled "Getting Real Work Done in Virtual Worlds", which looks at how virtual worlds such as Second Life are increasingly being used effectivelynbsp;in a range of areas, from simulating real world situations and environments, through training and education, to business collaboration. Show notes for this episode: 00:12 - Mike Orsquo;Hara introduction 00:39 - Start of interview 01:10 - Why should businesses be paying attention to virtual worlds? 02:05 - Simulation and practise of real-world events 03:25 - The medical and emergency sector 04:34 - The challenges for non-gamers 05:38 - Alternatives to Second Life 07:35 - Behavioural changes associated with virtual worlds 10:35 - Where are the key growth areas? 13:04 - The educational aspect 13:45 - Where to go for more information 14:58 - End of interview and wrap-up We welcome all feedback, so please leave a comment here on the website, call us to leave an audio comment on +44 (0) 20nbsp;7193 1295, or send an e-mail to comments@voicesinbusiness.com Links: Forrester Blog - From Information to Knowledge Management Forrester website Listen Now: To listen to the podcast right now, click on the player icon below.
