Summary: Christian Renaud Welcome to Episode Eighteen of The Virtual Worlds BusinessCast, brought to you by Voices in Business. Today we bring you the first part of a conversation between Vicki Zesses of Voices in Business and Christian Renaud, Chief Architect for Networked Virtual Environments at the Cisco Technology Centre, the group thatnbsp;provides business rationale and market insight for determining future Cisco emerging technologies. The Technology Center is Ciscorsquo;s corporate incubator chartered with identifying emerging markets and technologies and developing them into new revenue streams for the company. Show notes for this episode: 00:12 - Mike O'Hara introduction 00:55 - Start of interview and Christian's background 01:57 - Cisco's involvement in Social Media and virtual worlds 04:48 - Product launches in Second Life 05:51 - Getting the word out and driving traffic to virtual events 07:55 - What has and what hasn't worked 10:30 - Starting with the user 11:28 - Measuring ROI on new marketing versus traditional marketing 14:44 - Targeting the right demographic 17:25 - Using the appropriate metrics for measuring ROI 19:45 - End of part one and wrap-up We welcome all feedback, so please leave a comment here on the website, call us to leave an audio comment on +44 (0) 20 7193 1295, or send an e-mail to comments@voicesinbusiness.com Links: Christian's blog Cisco Virtual Worlds blog Listen Now: To listen to the podcast right now, click on the player icon below.
