Summary: Welcome to epsiode twenty-one of The Virtual Worlds BusinessCast, brought to you by Voices in Business. Today, we talk to Rohan Freeman, CEO of The Sine Wave Company, Second Life's leading producer of professional animations, events and robots. Rohan talks about how he discovered a niche within Second Life and how he manages to run a successful real-world business enterprise on the back of content and services offered purely in the virtual world. Show notes for this episode: 00:12 - Mike O'Hara introduction 00:48 - Start of interview 01:25 - Rohan's background 02:18 - Motion captured animations 03:30 - Robots 05:08 - Avoiding the empty building syndrome 06:28 - Live events 07:23 - Getting around constraints on audience sizes 07:55 - The "sports bar" model for event distribution 10:00 - OpenSim 11:07 - Business evolution of The Sine Wave Company 12:56 - Tapping into the growth of user-generated content 14:32 - The participation aspect of live events 17:16 - How Sine Wave's animations are created 20:47 - Plans for the future 22:26 - Where to find out more 22:57 - End of interview and wrap-up We welcome all feedback, so please leave a comment here on the website, call us to leave an audio comment on +44 20 7193 1295 or send an e-mail to comments@voicesinbusiness.com Links: The Sine Wave Company Listen Now: To listen to the podcast right now, click on the player icon below.
