Summary: <br> Direct mail breakdown on a piece of mail Brian recently received.<br> <br> <br> <br> <br> https://www.youtube.com/watch?v=4JBTiuzb9l8<br> <br> <br> <br> <br> Transcription<br> <br> <br> <br> Wedding invitation and direct mail.<br> <br> <br> <br> I'm Brian Pombo, welcome back to Brian J. Pombo Live.<br> <br> <br> <br> I'm going to show you something real quick, but I want to warn you, okay?<br> <br> <br> <br> I'm not showing it to you because I want you to go off and do this exact thing.<br> <br> <br> <br> If you're in business, if you're involved in marketing, it's going to be tempting just to rip this off. Now you can, there's a way to go about doing it but I want you to get the idea of the concept behind it, which is really cool.<br> <br> <br> <br> The concept is taking something that would not normally be in a particular area and bringing it there and I'll show you what I mean in a second.<br> <br> <br> <br> This is a piece of mail a friend showed me I'm hiding their name but I want to show you the envelope first. This showed up in their mail, it has what appears to be handwriting.<br> <br> <br> <br> Now, in closer inspection, you can tell this was done with a printer, but it was done very well.<br> <br> <br> <br> It's very legible but at the same time, it appears to be handwriting dumb with a blue pen. You've got the address up above without a name. It's just sweet 200.<br> <br> <br> <br> It can be anything.<br> <br> <br> <br> It's Kirkland, Washington, it could be anything. It's got live stamps, makes it very much looks like and feels like a wedding invitation or a card or invitation of some sort, nothing on the back.<br> <br> <br> <br> Very unassuming, you have to open this.<br> <br> <br> <br> It's got your name.<br> <br> <br> <br> It's spelled correctly and everything you have to open this and the toughest thing about direct mail as with it.<br> <br> <br> <br> You could take the same thing and flip it and say this, the toughest thing about email, the toughest thing about just about any form of direct marketing is getting them to actually open it, getting them to open the email, open the direct mail.<br> <br> <br> <br> So this is a good job of getting past that first step.<br> <br> <br> <br> Being that the idea that you actually made it to the right place. He opened it up there is a card. Good stock.<br> <br> <br> <br> Looks like a wedding invitation has a picture of a couple on the front.<br> <br> <br> <br> Who is this?<br> <br> <br> <br> I don't know who this is.<br> <br> <br> <br> It says a special VIP invitation.<br> <br> <br> <br> Oh my gosh, who is this?<br> <br> <br> <br> Scott and Amy Yancey.<br> <br> <br> <br> Then the only thing that throws off this is if you actually recognize the names. Supposedly these folks are well known. And then there's a QR code on the front.<br> <br> <br> <br> Why, I'm not sure I didn't go to it.<br> <br> <br> <br> But you open it up and of course, it shows off that it's an ad.<br> <br> <br> <br> The first thing it shows you'll receive $250 Starbucks redemption when you arrive, okay, you must really like or go to Starbucks on a regular basis for this to draw your attention.<br> <br> <br> <br> But if you do, that's a hot thing to offer.<br> <br> <br> <br> I mean, that's all 250 bucks.<br> <br> <br> <br> We're excited to extend this very special VIP invitation to you and your guest. That's interesting.<br> <br> <br> <br> Then we continue on with kind of the, the fake writing.<br> <br> <br> <br> It's personalized, it said, Dear blank, I'm the one that you know, redacted that, congratulations, you've been pre qualified as a via as a VIP guest please accept this private invitation to the make money and preserv...
