Brian J. Pombo Live

Brian does a book review on James Allen's book, As A Man Thinketh ContentMarketingQuestion.com https://www.youtube.com/watch?v=EKFWmhKmotU

Direct mail breakdown on a piece of mail Brian recently received. https://www.youtube.com/watch?v=4JBTiuzb9l8 Transcription Wedding invitation and direct mail. I'm Brian Pombo, welcome back to Brian J. Pombo Live. I'm going to show you something real quick, but I want to warn you, okay? I'm not showing it to you because I want you to go off and do this exact thing. If you're in business, if you're involved in marketing, it's going to be tempting just to rip this off. Now you can, there's a way to go about doing it but I want you to get the idea of the concept behind it, which is really cool. The concept is taking something that would not normally be in a particular area and bringing it there and I'll show you what I mean in a second. This is a piece of mail a friend showed me I'm hiding their name but I want to show you the envelope first. This showed up in their mail, it has what appears to be handwriting. Now, in closer inspection, you can tell this was done with a printer, but it was done very well. It's very legible but at the same time, it appears to be handwriting dumb with a blue pen. You've got the address up above without a name. It's just sweet 200. It can be anything. It's Kirkland, Washington, it could be anything. It's got live stamps, makes it very much looks like and feels like a wedding invitation or a card or invitation of some sort, nothing on the back. Very unassuming, you have to open this. It's got your name. It's spelled correctly and everything you have to open this and the toughest thing about direct mail as with it. You could take the same thing and flip it and say this, the toughest thing about email, the toughest thing about just about any form of direct marketing is getting them to actually open it, getting them to open the email, open the direct mail. So this is a good job of getting past that first step. Being that the idea that you actually made it to the right place. He opened it up there is a card. Good stock. Looks like a wedding invitation has a picture of a couple on the front. Who is this? I don't know who this is. It says a special VIP invitation. Oh my gosh, who is this? Scott and Amy Yancey. Then the only thing that throws off this is if you actually recognize the names. Supposedly these folks are well known. And then there's a QR code on the front. Why, I'm not sure I didn't go to it. But you open it up and of course, it shows off that it's an ad. The first thing it shows you'll receive $250 Starbucks redemption when you arrive, okay, you must really like or go to Starbucks on a regular basis for this to draw your attention. But if you do, that's a hot thing to offer. I mean, that's all 250 bucks. We're excited to extend this very special VIP invitation to you and your guest. That's interesting. Then we continue on with kind of the, the fake writing. It's personalized, it said, Dear blank, I'm the one that you know, redacted that, congratulations, you've been pre qualified as a via as a VIP guest please accept this private invitation to the make money and preserv...

Ari tells us what the difference is between being a trusted advisor (post-sale) and a trusted authority (pre-sale). Checkout Unlock The Sales Game - https://unlockthegame.com/ https://www.youtube.com/watch?v=M2wQN92kX1I Transcription Brian: There's a difference between being a trusted adviser and trusted authority. Can you touch on that a little bit? Ari: Sure. So the whole notion of trust advisor been along around for a long time and most people will classify themselves as a trusted adviser, not as salesperson. They are the trusted advisor. Oh yeah, I'm just like, you're a trusted advisor to those clients who already know you. Sure, post sale. But you're not a trusted advisor, someone who doesn't know you, pre-sale. That's a different way of thinking. We have to become what I call a trusted authority, which we teach to professionals how to do consultants and advisors. That's a different way of thinking. You have to be positioned yourself as an authority, you have to use a trust based process to engage them and enroll them because they don't really get to know you until after the sale. And what I teach my clients to do is…this may sound crazy right now and it's a bit of a bomb, but we teach our clients to stop building relationships pre-sale. That's the worst thing you can do. Because relationships and trust building can now become mutually exclusive. You can build trust with someone in a deep way. Without doing the whole fake rapport thing. Oh, hi, how's it going? How's the weather? It's, oh, that's great, where are you from really. All that is 1980s fake rapport that we're taught to do. And you know, what the other person knows is not real anyways, they don't want to become your friend. But here we are trying to like get to know them better have a cup of coffee, go golfing, go network, and then hopefully one day, if they like us enough, well, then they'll buy from us. Well, if you want to wait a long time for that, then feel free. But I'll tell you right now, that's just a game everyone knows. And we have a process and a system here we're talking about the removes all that BS relationship building, which is fake anyways, save the real stuff when they're a client of yours. But instead, focus strictly only on trust building. For full conversations, go to BJPchats.com.

People just don't pay attention to your content as much as you think they do, not even close. With that in mind, Brian shares his thoughts and some of the great David Ogilvy's thoughts on the matter from the book, The Unpublished David Ogilvy. https://www.youtube.com/watch?v=x2BhtM1-7hs Transcription Why you need to repeat yourself? Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. I basically introduce every episode the same way, I have the same process. There's two reasons, two main reasons for that one. So I don't lose my place. And I have kind of a process I go through, so it makes the whole thing kind of come together a little easier for me. Otherwise, I won't do it, I get lost real easily and off track is if you've watched enough or listened to enough of these podcasts, you know, I have a tendency to wander. But the other reason is, is that it's important to repeat yourself, it's important to have something that people can kind of cling on to, so that they have a chance to get to know you better. So they have something a little bit familiar. And there's a very familiar structure to how I do this, how I do all my podcasts has, each one has its own structure to it. I like to keep that consistency as much as possible without being boring, hopefully without being boring. What I have here is a book by David Ogilvy, if you're not familiar with Ogilvy's work, I recommend you look into it, especially if you're in the world of business. And you're in the in the area of business where you're looking to communicate with your end customer. You know whether they be a current customer, a past customer or a future customer, you need to know how to communicate with them. This is the advertising genius of our time was David Ogilvy, this this particular book is, The Unpublished David Ogilvy has a whole lot of pieces that were kind of evolved throughout his life, that kind of got set off to the side, not everything in here was unpublished, but it was published in such odd places, it was never all collected into one volume. This is one of those I go back to over and over again, because it's so fabulous. I mean, it's one of those books, I have a difficult time highlighting, because every paragraph says something. And that's really tough to do. I was actually going to separate this little section into a handful of videos, but I just figured I'd go through it. It's too much to spread out. I was one main point I wanted to make. And that is about repeating yourself. This is what David Ogilvy said when he was 25 years old. So he's 25 years old 1936. He's an assistant account executive. And somehow he was given the entire staff of his age, he was given a basically an entire staff as an audience, for his views on advertising. He went through a bunch of this and this was this was a piece of it that I think really reads well. Its first sentence says everything he says, "every advertisement must tell the wholesale story, because the public does not read advertisements in series." So that was what he was doing back then was it was print advertising. So you got to take that into account. But if you look at it, from your perspective, whether you're doing video ads, whether you're in print ads, whether you're doing any form of advertising whatsoever.

A look at ways to have more control over communication with your list, beyond dependency on social media. https://www.youtube.com/watch?v=8fqfSH57_x0 Transcription Three ways to control your communication with customers. Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. We're about talking about three ways to control communication with your customers. The problem is, right now, in this crazy, wacky world, you can't depend on anything, right? Especially when it comes to communication with your customers. If you're running through any type of retail situation, like via amazon.com, if you're selling items through a third party website, or through a physical retail location, you don't own communication with your customers. You've got to go through them most of the time to even find out who your customers are. If you know who your customers are, then quite possibly the place where you communicate with them the most is via social media. Very, very common. But you don't own that. You don't own any of it. It can go away at any time you get kicked off at any time you say yeah, but Brian, I'm not political. I'm not this, I'm not that. And I get that. But you don't know how long that's gonna last. And you don't know, when you'll fall into a situation where I don't know, something crazy happens. Their whole system gets corrupted, you know, one website, their system gets corrupted, I know they've got backups and everything else. But there's ways that these things can be messed up, there's always a way for something to get messed up. You don't want to be on the end of that to where you don't have control over it. How do you gain control? How do you get that back in hand so that you have the direct communication with your customers, it's the one major thing that I harp on immediately when I'm working with a new client is to make sure they have ongoing communication with the customers. That comes from a list that comes from owning a list having a list of people that you know, have bought from you have their potential buy from you, or eventually may buy from you or bought from you at one time having those lists in place. And having at least one way to communicate with them were the three ways. Pretty simple, pretty straightforward. I can't believe how many companies do not go after these three things. First one email, that's the most common, it's also the one that's the least likely for you to be able to reach somebody. Because people just ignore their emails, they'll let it pile up. They'll let it self delete, they'll let it go to spam. There's a million things that can go wrong with email, and it does constantly anyone that works with email on a regular basis knows that email is not dependable. Certainly not for communication. It's something but it's not everything. The two others are major and they get ignored constantly. Second one phone number. Okay, phone number is very, very uncommon for people to gather. But it is so powerful to have not just because you want to spam them with text messages, right? That's not what I'm talking about me. You want to be able to communicate via text if they have the ability to, but maybe you you want to send out a broadcast. phone call. Have you ever done that? H ave you ever heard that? Have you ever had it done to you to where you're gett...

https://www.youtube.com/watch?v=pvNsc3F4UYI Will digital really take over live, in person entertainment in the long run? Transcription Why digital content will never monopolize. Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. I'm gonna talk about digital content versus physical content and live interaction. A lot of people, especially with, so recording this, and in March, the end of March 2021, we've gone through an entire year plus of COVID-19 pandemic madness. Whether you agree or disagree, you have to agree that it has been a wild ride, regardless of what has occurred. One of the things that's happened is everything has been forced into the digital realm, whether you wanted to or not, some meetings have only been available digitally, some conferences, some speeches. I mean, there's a million different forms of content out there that we would normally have the ability to capture it in physical format, or in a digital format, or in a in person format, I should say. It's only available digitally right now. Or up until now, and things are starting to open up right now. But up until now, a whole lot of digital was about all you can get, right. And most of that's through force of law. Okay. That's really the only way, I mean, there's a whole nother topic talking about monopolies. The only true monopoly you can ever really have long term is via force of law. Beyond that, when people talk about technologies coming up it doesn't mean that the old technology completely goes away in most cases, unless it makes it completely irrelevant. But even that classic that everyone always brings up about the horse buggy whip people talking about how, you know, there will always be horses, and they'll always be a need for horse buggy whips. Well, it's true, there are still horses that are guiding carriages around Central Park and so forth. But it's not as widespread as it was, as it once was, okay, cars took over completely. But it doesn't mean that people don't walk anymore. It doesn't mean that people don't ride their bike, it doesn't mean that people don't jog. In fact, I would venture to say that we've increased the amount of other activities that people can do not that they do, but that people can do outside of the typical transportation of a car. I mean, just since having cars, we've invented other ways of getting around. But that's neither here nor there that it's the idea of the digital monopoly, the idea that digital is going to destroy print, that digital is going to destroy what the the ability to be able to get digital in your home, is going to destroy the movie theaters. And I'm sorry, unless the government forces movie theaters to shut down, people are going to want to get out and go watch a movie on a big screen, or some facts, some reasonable facts, only people are going to we're going to want to go watch plays, people are going to want to have that physical interaction. It's built into our substance as humans, I should say. I want to show you where there's some cracks in this whole thing. And this, this is one of the things that I've seen a lot lately with digital entertainment. So you can go and purchase a movie digitally on Amazon.com, you can purchase a book digitally on Amazon.com. If Amazon decides that there are parts of that book or movie that need to be edited, and the publisher does not edit them, they can delete it, it doesn't matter that you think you have ownership of it.

https://www.youtube.com/watch?v=mw3zE84YNRM Some thoughts on cashflow movement from Robert Kiyosaki's classic, Rich Dad's CASHFLOW Quadrant. Transcription 2nd Lesson from Rich Dad's CASHFLOW Quadrant. I am Brian Pombo, welcome back to Brian J. Pombo Live. One of my favorite books by Robert Kiyosaki is, The CASHFLOW Quadrant, I talked about yesterday. You go back and rewatch that one, I talked about the first lesson, I learned about cash flow from, CASHFLOW Quadrant. And this is the second lesson, this is a series of three. I also talked about how I came in contact with this book, which was pretty interesting. This lesson, extremely simple, just like yesterday's one, is very, very, very simple. But in it, there is…it's magic, because it's one of those things that isn't taught. It isn't discussed, it isn't covered. My parents didn't teach me this, although they taught me part of it. It's all about a balance sheet. I don't know if you've ever seen this before. But this is very interesting, this is a balance sheet. Talks about it right in this book, it goes through much more details. So you can go check out the book to find out more details. But this is so interesting. It's one of those things that if you're a business owner, if you're an executive, you probably already understand this stuff. And this is far beyond you. But if you want to understand how to explain to someone else, this is a great way of doing it. So you could take one piece of paper and on one side, you split in half, and you got income and expenses, and you take another piece of paper and you split it down the other way. You've got assets and liabilities. income is what you're making on a regular basis, it's what's coming in, right? Expenses is what's going out on a regular basis. It says today, so once this is, you know monthly or daily or whatever is that your expenses, what is going out on a regular basis. assets, assets are things that are putting money in without you doing anything that it's bringing money to you, putting money in. Liabilities is taking money out, it's making sure there's more expenses versus income. Two very different thing that is simple, simple, simple. But here's, here's where the visual side of it really comes in handy. And he talks about that this is the most common thing that people get taught. This is what they how they live their life, they go out, they get a job, they get the income coming in, they get the expenses going out. There you go, that wouldn't be that bad. If that were the only way that people did it. You know, it would be very simple. They wouldn't understand assets or liabilities. But here's the real problem is that most people, they get a job, and they purchase liabilities. So they'll go out and purchase a house or a car or whatever, something that pulls money out on a regular basis, and increases their expenses. So their expenses grow. Because they bought a liability instead of buying an asset. Most people are never taught how to buy assets, how to buy things that put money in your pocket. The thing is they tell you to go out and buy a house is one of the things that Robert Kiyosaki talks about all the time, they tell you to go out and buy a house and that's an asset. In most cases, a house isn't an asset, because it's taking money out of your pocket for the next 30 years or what have you. So here's here's the,

https://www.youtube.com/watch?v=Cljv9sYC-9c How a personal journey for Brian, led him to business and Robert Kiyosaki's classic, Rich Dad's Cashflow Quadrant. Transcription Three lessons from the Cash Flow Quadrant. Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. Brought to you by AmazonProofBook.com. It's the book that I have out there written by me, 9 Ways to Amazon-Proof Your Business. If you go to AmazonProofBook.com you have the chance to download this book for free. It's for business owners and executives who want to explode their business and destroy competition. Really the very concept of competition, how would How would you like it to not have it bother you at all, go check out my book, 9 Ways to Amazon-Proof Your Business. AmazonProofBook.com. Now, I will tell you one of the first business books I've ever read. And one of the first that was recommended ever recommended to me was this book. In fact, I think it may have been this very book based on the age. It's the whole yellow and everything. I found it in my stack of stuff. If not, this was one that I had bought for somebody else to read and ended up with it back in my hands. It's a very interesting story about Cash Flow Quadrant. And I'm going to go through three lessons that I got from this book, some directly from this book, some because of this book. But it they're tied to it. The first lesson I'll tell you the story, how it started. So what ended up happening was, this is this this kind of story of my business life in a sense, because I was in the process of I wasn't interested, I've always had a slight interest in business. But not really, I never really saw it as my future. My future was in acting in specifically comedic acting, and had a comedy troupe of sorts that was put together and we were going to be building ourselves. after we were done with college or toward the tail end of college. While we were at a point where we had all decided we were going to move to the same town and live under the same roof and start practicing our art while we were finishing up college, those of us who were finishing up college. So that town was Chico, California. Because one because one of us had already gotten a full ride or at least they they got accepted into CSU Chico, which is the State College there. And the rest of us and I was planning on doing that. And so I when I came to town, a whole everything pretty much fell apart. The entire troop pretty close to fell apart at that point because most of the people all of a sudden decided they weren't going to be moving up there after I had already gotten up there. The day I arrived, the main person the reason why we were moving there was in the process of moving out as I was moving in to a apartment with two people who were one was a complete stranger, the other I had met previously once before. So here I was in a strange town with a strange situation, living with strangers, knowing really nobody in town, and really wondering where life was going to take me next because I thought I had it all figured out. At 21 years old. Man I didn't, I had no idea what I was in for I had no idea what was next. And so I pretty much opened myself up to the universe and said, Hey, you know, big guy, whoever's out there, show me what's next. And I got in a situation so I was I already had a position. So I had previously I was when I was living in south of there but still Northern California.

https://www.youtube.com/watch?v=rHpjiPTzE1w Do you know who your idea customer is? Thoughts on knowing your customers interests to help with communication and connection in sales. Transcription Who else is selling your customer? Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. This is an interesting question, because there's so much that leads up to getting somebody in your world, to having a chance to touch them via advertising or marketing, being able to just get that initial connection. And then beyond that, having the ability to bring them in as a customer, as a client, as a patient, as a whatever, whatever you're trying to do. If you're looking to bring in new customers, then you got to know the entire thought process that goes into them becoming a customer, and one of the biggest pieces is for them to wrap their mind around what you're offering. How simple is it for them to understand? Where do they have to go from the absolute dumbest you can be about the subject that you're trying to get them to learn more about. I don't care if you're selling dog food or whatever, how ignorant do they have to be? You take them from that spot, all the way to where they need to be in order to purchase and all the things that they need to know throughout that process. And you got to think, who is helping you in that process? Are there other people, are there other brands, are there other influencers out there? That just them educating the public helps them to get closer to purchasing from you, you got to consider this because there's a whole lot of helpers out there, that you're not paying that your current customers might be able to tell you, you know, I saw you months ago, but it's because I heard the dog whisperer say this, about having this in dog food that I realized I needed to purchase from you something to that extent, there are influencers out there, online, offline, everywhere. There are people, somewhere, there are companies somewhere that are promoting an idea that could lead a person and maybe accident. I mean, of course it's accidental in most cases, but they by be promoting an idea that is encouraging people to lead, they're leading them to you in some cases, they may be doing they may be trying to encourage the opposite. But because they do such a bad job at it, they're pushing customers your way, you've got to know who these people are. And you got to start encouraging people to listen to them, or to pay attention to them or to watch them or to notice them to notice what they're saying, to notice what there might be an influencer or a person promoting another product or another service out there. That's the complete opposite of you, focus on them. Show them, put them out there, say hey, if you're for that, you're not my customer. You don't show the difference show the absolute difference between you and them. If you could do that, you're doing a lot. So one of the things I'll give you an example. I'm a I'm a business strategist, so what I do is I work with business owners and executives that are looking to really obtain great goals in their business, they're looking to double and triple their business in a certain period of time. They're wondering what is the shortest shortest distance to get there and how do they plan for that? And how do they try to overcome all the issues that keep them from getting there? What I'll do in that case is, a lot of times I will tell people to go download my book,

Some thoughts on outsourcing from Tim Ferriss’s book, 4-Hour Workweek Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription What isn’t getting done? Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I was sitting down taking another look at this book. If you haven’t ever read this, it’s a good one to go read. I’ve mentioned […]

Value of tactics in business. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription Why do tactics matter in business? Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Now for the last couple episodes, we were talking about why strategies matter and why principles matter in business and the order in which you do them, tactics […]

Thoughts on hard and soft offers in relation to direct marketing. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription Hard versus soft offer. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today, we’re going to talk about a quote that I found. Looking through this book, this is an awesome book, if you haven’t read […]

From a dream to a horror show, business can kick you in the gut and walk away without a care. Brian talks about how to pick yourself up in tough times and keep moving. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription Is your business, your own worst nightmare? Hi I’m Brian Pombo, welcome back to Brian J. […]

The power of demonstration and getting people to try your product. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription MyPillow and the power of demonstration. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I had to have a little prop here to remind you, if you haven’t seen the advertisements that are out there for […]

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription Survive and thrive in business during chaotic times. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. And this is a very special edition. You know, we saw this as a 2021 January 6 and we saw a very amazing display today. That happened in Washington DC, a […]