Summary: Phillip and Mike Kim, author of the brand new book “You Are The Brand” (released this week) and host of The Brand You Podcast, come together in the 8th episode of The Undefeated Marketing Podcast to find the connection between Mike’s expertise of building a cash generating business around a personal brand and Phillip’s groundbreaking strategy for business owners to win at marketing. <br> <br> The pair begin the discussion by covering how the marketing game is rigged, and how those who come out on top have realized that they are playing a data game combined with a valuable message to their target audience. Mike breaks this down in a personal branding mindset by explaining the correlation of followers and expertise. *get your pens and paper out you will want to draw this graph and fully understand this concept.
