The Undefeated Marketing Podcast show

The Undefeated Marketing Podcast

Summary: In this podcast, Phillip Stutts and his incredible team will show you how this ground-breaking undefeated marketing system used by winning presidents and fortune 200 companies, will also grow your business. With 25+ years of campaign and research experience, Phillip will show you how to defeat the competition in any economic environment. Phillip Stutts comes from the cutthroat world of political marketing. He has over 2 decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,407 election victories, including 3 U.S. Presidential victories. Phillip plays the game of political and corporate marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win-or-die mentality.

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Podcasts:

 How to Avoid Villains and Explode Your Brand with Heather Monahan | File Type: audio/mpeg | Duration: 39:48

In episode 16 of the Undefeated Marketing Podcast, Phillip welcomes Heather Monahan, best-selling author, keynote speaker, and entrepreneur.  Phillip and Heather talk about her new book, Overcome Your Villains, her path to a book deal with HarperCollins Leadership, the detailed story of how she got fired from her c-suite job, and of course, how she helps entrepreneurs become highly successful and better leaders.  To learn how to master your own beliefs, actions, and knowledge to overcome adversity (and make a lot of money in the process), visit www.overcomeyourvillains.com. *Heather is also offering over $500 worth of free giveaways when you order your copy of her new book. To close the episode, Phillip and Heather give their UNDEFEATED MARKETING TIP OF THE WEEK. Phillip points business owners to a social platform that is getting huge results in consumer data marketing right now (and why Facebook just isn't cutting it for most businesses anymore). Heather explains how she recently started marketing her new book with quizzes and has seen explosive results (and how you can do the same).

 The Man That Saved My Life with Peter Diamandis | File Type: audio/mpeg | Duration: 50:23

In episode 15 of the Undefeated Marketing Podcast, entrepreneur, best-selling author and speaker Peter Diamandis is Phillip's guest. Peter Diamandis was recently named one of the "World's 50 Greatest Leaders" by Fortune. He is the Founder and Executive Chairman of the XPRIZE Foundation, the global leader in the development and execution of large-scale incentive competitions. As an entrepreneur, Diamandis has founded over 20 companies in the areas of longevity, space, venture capital, and education. He is co-founder of BOLD Capital Partners, a $250 million venture capital fund investing in exponential technologies, and co-founder and Vice Chairman of Celularity, Inc. a cellular therapeutics company. Phillip and Peter discuss several topics, including how negative news massively affects our brains and how to reverse it. Peter has even founded a start-up that helps you consume more positive news - it's called www.FutureLoop.com (Phillip subscribes to it, and you should too). They also talk about Peter's business partner, Elon Musk, longevity, the labor market, cryptocurrencies (and how you should view them in this massively disruptive moment), and Peter's entrepreneurial mastermind called Abundance 360. They also talk about Phillip's moonshot to cure his rare disease Achalasia, and how Peter inspired Phillip to pursue this idea even though most doctors thought this moonshot "impossible" (*in the episode, Phillip also gives a stunning personal update on his moonshot for a cure and reveals the true power behind Peter's message and teachings). To close the episode, Phillip and Peter give their UNDEFEATED MARKETING TIP OF THE WEEK. Phillip shares a new message to build trust that entrepreneurs and marketers should share with their audience. Peter shares two interconnected tips that revolve around your brand's mission.

 The Neuroscience Behind Making Extraordinary Marketing with John Assaraf | File Type: audio/mpeg | Duration: 52:11

In episode 14 of the Undefeated Marketing Podcast, Phillip interviews John Assaraf, New York Times best-selling author, and founder and CEO of Neurogym, a company that uses the most advanced technology and evidence-based brain training methods to help people unlock their full potential and maximize their results. Phillip and John take an in-depth look at the neuroscience behind entrepreneurship and marketing. Some of the topics they address are Imposter Syndrome, trauma and how it affects leadership and performance, overcoming the fear of risk, and how John markets his business to entrepreneurs.  If you want to fight back against your disempowering habits and beliefs and realize your power and potential, John's 9th Annual Brainathon with Nuerogym is the program you must consider attending. To get the latest tools, tips, and techniques to master your mindset and take more inspired action, visit www.brainathon123.com To close out the episode, Phillip and John give their UNDEFEATED MARKETING TIP OF THE WEEK. Phillip revisits a traditional marketing idea that few marketers will even consider, but he has seen coming back into vogue with a high ROI. John's tip introduces Phillip and the audience to a new and extraordinarily innovative platform that promotes engagement and personalization.

 How This Documentary Filmmaker Built a Marketing Empire with Marisa Murgatroyd | File Type: audio/mpeg | Duration: 48:51

In this episode of the Undefeated Marketing Podcast, Phillip is joined by Marisa Murgatroyd, former documentary filmmaker, founder of Live Your Message, and creator of Experience Product Masterclass.  *If you want to learn even more from Marisa, she offers a FREE 5-day challenge called "Profitable Product Idea Challenge." If you would like to join the 50,000 other participants to put your idea into massive action, visit www.liveyourmessage.com/undefeated. After recounting the beginning of their friendship in the Eben Pagan mastermind, Phillip dives into the beginnings of Marisa's career as a documentary filmmaker living in the Amazon, where she created what she calls "the true social media" - media about social issues. They dive deep into Marisa's experiences in the Amazon, have her revisit some information about her earlier work that she has not talked about in years, and highlight the skills she developed that have made her the entrepreneur she is today.  Transitioning to her career as an entrepreneur, Marisa explains to Phillip why she left the world of social issues and filmmaking to pursue entrepreneurship. She points to some impressive statistics about online courses and their inability to take action, which inspired her to use her filmmaking skills to develop a solution. She goes into detail about how her idea evolved to include the world of apps and games until she began to identify the "Ten Core Experiences" that can make online courses a success. 

 Building Momentum from the Lowest Low with Jeff Lerner | File Type: audio/mpeg | Duration: 53:46

Jeff Lerner, retired jazz musician turned entrepreneur, joins Phillip for Episode 12 of the Undefeated Marketing Podcast to discuss how he built multiple online businesses to over eight figures and his current focus on educating and inspiring entrepreneurs about the power of entrepreneurship in the modern economy (In 2018 Jeff founded ENTRE Institute where over 50,000 students are developing their ENTREpreneurial skills).  The pair dive in deep right from the start with an introspective look at their schooling experiences and how they shaped their entrepreneurial journey. Jeff even shares a controversial thought on how the strict structure in our school system restricts our youth from their fullest potential.  Phillip then begins with a dissection of Jeff’s past from his early career as a jazz musician in Houston, TX to his first and last failed business ventures before he began his journey to building ENTRE Institute. They discuss the psychology behind failure, how to build momentum when you are in a hole, and how Jeff paid off over $400,000 in debt in only 18 months.  The conversation flips as Jeff highlights his upward journey to success. They explain the current industry landscape and why being in the top 1% is the easiest place to be. They also describe the marshmallow experience and its connection to delayed gratification and entrepreneurial risk.  Finally, Jeff gives marketing insight on the start of his brand and his educational platform ENTRE Institute. *This is where you need to start taking notes.  To round out the episode Phillip and Jeff give a MARKETING TIP OF THE WEEK. Phillip explains how to build trust with personal stories and Jeff reinforces just how important video is for your marketing strategy. 

 What It’s Really Like to Be Business Partners with Gary Vaynerchuck – A Conversation with Zach Nadler | File Type: audio/mpeg | Duration: 47:45

On Episode 11 of The Undefeated Marketing Podcast, Phillip interviews Zach Nader, co-founder, and CEO of VaynerSpeakers.  They immediately dive into Zach’s background, including how he and Phillip met, his experience working with the Creative Artists Agency (CAA), and how he teamed with Gary Vaynerchuck to build VaynerSpeakers. Zach opened up about his internal battle, making the career shift into the entrepreneurial career he has now and his mission and goals for VaynerSpeakers.  Phillip and Zach then dissect a few of VaynerSpeaker’s biggest clients, including Gary Vee himself, Steve Gleason, James Altucher, and Ryan Holiday. They go on to highlight each of these masterminds, focusing on what makes them special in the speaking industry and how they think through their own business practices and messages.  Finally, Phillip asks Zach to share some insight on how to create an engaging virtual speaking experience now that virtual speaking is a new normal in the entertainment industry. *Take notes here if you are involved in planning and marketing events.  

 What You Can Learn From The Most Innovative Company In The World With Geoff Woods | File Type: audio/mpeg | Duration: 47:52

Master of “The One Thing” Geoff Woods joins Phillip this week to discuss how he helps business leaders invest their time to achieve extraordinary results.  The pair begin by telling listeners about their connection through the mastermind “Front Row Dads” in which they both focus on their goal to become a better father and husband.  Then the pair dive into Geoff’s work and how exactly he helps business leaders from small businesses to Fortune 500 find clarity in their goals and work-life. Geoff highlights the importance of prioritization and building a team that can own 100% of their jobs so that the leaders can focus on the “one thing” they are working to achieve. Phillip digs deeper on Geoff’s beginning with The One Thing and his experience working with self-made billionaire Gary Keller (co-founder of Keller Williams Real Estate). Geoff takes the audience back in time with a story of one of his first meetings with Gary and how he completely changed his outlook on time and priorities. Overall the message is this - Narrow your focus and EARN the right to move on to the next priority.  Geoff follows this story with his account of another shift in mindset inspired by Gary Keller. After a super-successful launch, Gary told Geoff that he had still failed. *take your notes here because this failure led to Geoff’s realization that raving fans are what make a product successful Finally, the pair digest how the pandemic, and other major shifts in the world, can derail “The One Thing” business model and how Goeff’s “Adele Script” calls to clients saved their businesses. He even gives a detailed example of how he helped a small division of sales reps achieve 133% of the companies global sales all during this major shift.  Stick around at the end for Phillip’s free MARKETING TIP OF THE WEEK that involves a social advertisement that gives you ownership of client data AND recruits raving fans to your business. Geoff shares his own advice by letting business owners in on a secret - not all marketing options are equal, so what is your “One Thing?”  Have a tip that you think listeners could benefit from to change their marketing today? Send it in the ps@phillipstutts.com and you might make it on the air.  Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/   About the Guest: Geoff Woods is the Co-Founder & President of ProduKtive®, the training company behind The ONE Thing and the host of The ONE Thing podcast, which is in the top 5% of all podcasts in the world. Geoff is an advisor to executives ranging from small businesses to the Fortune 500, helping them design the future of work, and create cultures where people are clear on what matters most so they achieve extraordinary results. Follow Geoff: Instagram: @geoffwoods LinkedIn: Geoff Woods Clubhouse: @geoffwoods Twitter: @geoffwoods Website: https://the1thing.com/ Podcast: The One Thing   About the Host: Phillip Stutts: Contributing to over 1,407 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the wo...

 You Are The Brand – Storytelling Master Class with Mike Kim | File Type: audio/mpeg | Duration: 53:02

Phillip and Mike Kim, author of the brand new book “You Are The Brand” (released this week) and host of The Brand You Podcast, come together in the 8th episode of The Undefeated Marketing Podcast to find the connection between Mike’s expertise of building a cash generating business around a personal brand and Phillip’s groundbreaking strategy for business owners to win at marketing.  The pair begin the discussion by covering how the marketing game is rigged, and how those who come out on top have realized that they are playing a data game combined with a valuable message to their target audience. Mike breaks this down in a personal branding mindset by explaining the correlation of followers and expertise. *get your pens and paper out you will want to draw this graph and fully understand this concept. 

 Learn From The Guy Who’s Read Over 330 Marketing Books with Douglas Burdett | File Type: audio/mpeg | Duration: 44:37

Host of one of the biggest marketing podcasts in the world, The Marketing Book Podcast, Douglas Burdett joins Phillip this week to share some of the top lessons he has learned after reading 330+ marketing books and interviewing the masterminds behind them.  The duo starts strong with the #1 insight Douglas has gathered from all of the guests on his show - marketers that have the ability to empathize with the consumer will win. Always. Douglas then dives into an example using one of the most successful companies in the world right now, Amazon.  The pair then highlight one of Douglas’ top recommendations for marketing books that acted more as a support group for marketers, rather than a book. He recalls the final chapter that mentions purpose-driven marketing. *Take note - you DO NOT have to have a “purpose” to be successful at marketing. Instead, focus on what is real about your product and service, and stay authentic.  Finally, Phillip asks his favorite question - what failures in the marketing world have you learned from recently? Douglas warns listeners against “check-the-box marketing” as well as his own error in preparing marketing assets without assuring alignment with the sales and business development of the client.  Stick around at the end for Phillip’s MARKETING TIP OF THE WEEK that expands on last episode’s tip and pushes marketers to take advantage of the lifetime value of their customers. Douglas chimes in with his own tip of utilizing the “5 rings of insight” for a unique way to gather data on consumers. 

 How To Market Your Brand From The Most Interesting Man in the World with James Altucher | File Type: audio/mpeg | Duration: 1:00:33

Entrepreneur, angel investor, and the master of going “viral,” James Altucher joins Phillip for the 6th episode to gain insights into James’ experience building his brand and marketing his books to hit the Wall Street Journal bestsellers list.  Phillip and James dive headfirst into James’ recent endeavors, highlighting how he is using the practices in his book “Skip The Line” to create a podcast series that shows his journey to turning various people into millionaires.  Additionally, James sheds some light on his path into comedy and how he takes on the mantra of “no thinking: just train and do.” He follows this by dissecting how he marketed his best-seller “Choose Yourself” through experimentation including becoming the only bitcoin bestselling author in the world, pursuing the chance to run for Governor, and forming relationships with key game players like Amazon and Twitter.  Finally, the pair turns the conversation around and discusses James’ history with failure and what is currently failing in the marketing world. *hint: social media is not as valuable as you think Stick around at the end for Phillip’s MARKETING TIP OF THE WEEK that focuses on battling the competitors that are working against you on third-party sites and instead, owning your data. James also shares a great tip from his experience as a writer on how to maintain the connection with the audience data that you own. 

 How Marketing Failure Can Lead to Your Ultimate Success with Todd Uterstaedt | File Type: audio/mpeg | Duration: 43:46

    Co-founder and the podcast host of From Founder To CEO, Todd Uterstaedt, joins Phillip for the fifth episode to discuss marketing from the perspective of a founder/CEO looking to grow their business. To start, the pair walks through Todd’s recent failure as a marketer in which he invested $60,000+ for no return. The discussion shifts from Todd’s personal failure to focus on what founders get wrong with their marketing. He dissects the “special power” that founders believe they have when their business’ get their first break, and how founders lose it without even knowing. *Listen closely here there is a great tip for founders getting stuck with this. Finally, the pair of founders dive into the reality of creating and running a business. Todd relays a story from a client of his who expressed the one thing that founders don’t want to admit - how lonely and scary it is at the top. Phillip wraps it up by opening up about his own experience with becoming a founder and CEO of a marketing agency, and his recent trip to the Front Row Dads convention that connected a few dots. Stick around at the end for Phillip’s MARKETING TIP OF THE WEEK  sent in from Gabe Ollins, the founder of an orthodontic practice, which gives you an easy way to put lighter fluid on your personalized thank you notes. Todd also shares an incredible tip on what to avoid when growing your business.   Have a tip that you think listeners could benefit from to change their marketing today? Send it in the ps@phillipstutts.com and you might make it on the air.   Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/   About the Guest: Todd Uterstaedt is the co-founder and CEO of From Founder To CEO which works to help founders transition from starting a company to building a company by supporting to build a leader in them. They are personal development accelerators who focus on the growth of the founder’s personal development as their business grows. He is also the host of the podcast “From Founder To CEO” which has over a hundred episodes with big guests aimed at giving actionable advice and insight on how founders can achieve a successful journey to the C-suite. In addition, Todd was an Army Intelligence Officer, before his world opened up to entrepreneurship and podcasting. Follow Todd: Website: https://fromfoundertoceo.com/ Facebook: @FromFounderToCEO LinkedIn: Todd Uterstaedt Twitter: @FromFounder2CEO Podcast: From Founder To CEO   About the Host: Phillip Stutts: Contributing to over 1,407 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021). Follow Phillip: Website: www.phillipstutts.com Instagram: @phillipstutts Facebook:@ceophillipstutts LinkedIn: Phillip Stutts Twitter: @phillipstutts Resource: The Undefeated Marketing System - How to Grow Your Business and Build Your Au...

 How to Build Raving Fans – from the Master of Fanocracy, David Meerman Scott | File Type: audio/mpeg | Duration: 37:14

In the fourth episode of The Undefeated Marketing Podcast, Phillip is joined by marketing strategist, best selling author, and good friend, David Meerman Scott. Phillip retells the story of how he “stalked” David at a Tony Robbins event and through a forced introduction and a talk on the pair's mutual interest in politics, the friendship began. After a highlight of David Meerman Scott’s career as a marketing consultant/expert/author, Phillip dives into conversation on the inspiration behind David’s marketing practices - The Grateful Dead. The conversation continues into a talk on authentic marketing and giving before receiving to create lifelong fans. David’s practices are a key tactic used in Step 3 of the Undefeated Marketing System - the strategy and branding. “Fanocracy,” one of David’s best-selling books, dives into the common practices for establishing a brand as a “fan favorite.” After dissecting the common fight back from clients being that they are “different” and Fanocracy “won’t work for their business/industry), David reflects on various brands he has seen utilize these tactics including Peloton, the band ColdPlay, and Hagerty. Stick around at the end for an exclusive and free TIP OF THE WEEK  from Phillip that you can implement immediately (and easily) to maximize your ROI and see HUGE results.

 The Secret Sauce: How You Can Learn From the Best Story Teller in the World to Convert More Customers | File Type: audio/mpeg | Duration: 46:51

Cal Fussman, the master storyteller, joins Phillip for an introspective episode in which the connection between the first and third steps of the Undefeated Marketing System is identified and discussed. Phillip begins by remembering his first interview with Cal and the invitation that led to one of Phillip’s most memorable breakfast’s sitting next to Larry King. Cal highlights his career journey - going from his start at Esquire Magazine writing his “What I’ve Learned” column to the beginning of his public speaking and storytelling career on a cruise ship. The pair then dive into Cal’s passion for storytelling and the questions he asks to bring a story to light and create the basis of a brand. *Bring out the notepads and make sure you remember these questions! Finally, Cal gives a detailed breakdown of an unbelievable story of a hospital that saved its own doctor’s life, and how this hospital utilized its story to build its own brand.

 How the Undefeated Marketing System works in Politics | File Type: audio/mpeg | Duration: 49:29

In episode 2 of The Undefeated Marketing System Podcast, Phillip is again joined by business development expert Cris Erickson, as well as Phillip’s business partner and CEO of Go BIG Media, Dean Petrone. The trio begins by taking a blast to the past to reminisce on how Phillip and Dean met and worked together on a congressional race in Alabama. Cris then leads the discussion into The Undefeated Marketing System, asking Phillip and Dean to dive into how the five step marketing system fits into the political world. Dean gives his perspective on past political campaigns and how he has seen this marketing system used in his campaign experience. He highlights that the difference between political and corporate marketing is that political campaigns utilize the EXACT same steps as The Undefeated Marketing system.. but on “hyperdrive.” Finally, Dean and Phillip give detailed accounts of a few huge political campaigns, in which The Undefeated Marketing System was crucial to the election win. Stick around at the end for an easy takeaway/marketing tip from Phillip.

 The Undefeated Marketing Podcast: An Interview with Phillip Stutts | File Type: audio/mpeg | Duration: 43:33

    In his brand new podcast, The Undefeated Marketing System Podcast, entrepreneur, best-selling author, and marketing expert Phillip Stutts is bringing you free and easy marketing tips to bring up your business’ bottom line, every time. In the first episode, Phillip is joined by business development and sales expert, Cris Erickson, to discuss the genesis of Phillip’s successful, 5 Step Undefeated Marketing System™ brought to the corporate world from his many years of experience in the cutthroat game of political marketing. Hear about the first eight-figure client that fired Phillip and his team after one month - and how that client unknowingly spearheaded the creation of the Undefeated Marketing System. Data obsessed, Phillip dives into the research-backed five steps to successful marketing with past client examples and personal insight. Stick around at the end for an easy takeaway/marketing tip from Phillip. Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/   About the Guest: Business development and sales expert, Cris Erickson, joins Phillip with an impressive background in the growth of two major businesses, one being an eight-figure marketing agency. With a degree from The University of Texas at Austin, and 16 years in the marketing world, Cris brings additional insight to the Undefeated Marketing System as it relates to ROI and business growth. Follow Cris: LinkedIn: Cris W. Erickson   About the Host: Phillip Stutts: Contributing to over 1,407 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).   Follow Phillip: Website: www.phillipstutts.com Instagram: @phillipstutts Facebook:@ceophillipstutts LinkedIn: Phillip Stutts Twitter: @phillipstutts Resource: The Undefeated Marketing System - How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021)   Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.

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