Summary: <br> A look at ways to have more control over communication with your list, beyond dependency on social media.<br> <br> <br> <br> <br> https://www.youtube.com/watch?v=8fqfSH57_x0<br> <br> <br> <br> <br> Transcription<br> <br> <br> <br> Three ways to control your communication with customers.<br> <br> <br> <br> Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.<br> <br> <br> <br> We're about talking about three ways to control communication with your customers.<br> <br> <br> <br> The problem is, right now, in this crazy, wacky world, you can't depend on anything, right?<br> <br> <br> <br> Especially when it comes to communication with your customers. If you're running through any type of retail situation, like via amazon.com, if you're selling items through a third party website, or through a physical retail location, you don't own communication with your customers.<br> <br> <br> <br> You've got to go through them most of the time to even find out who your customers are. If you know who your customers are, then quite possibly the place where you communicate with them the most is via social media. Very, very common.<br> <br> <br> <br> But you don't own that. You don't own any of it.<br> <br> <br> <br> It can go away at any time you get kicked off at any time you say yeah, but Brian, I'm not political. I'm not this, I'm not that.<br> <br> <br> <br> And I get that. But you don't know how long that's gonna last. And you don't know, when you'll fall into a situation where I don't know, something crazy happens.<br> <br> <br> <br> Their whole system gets corrupted, you know, one website, their system gets corrupted, I know they've got backups and everything else. But there's ways that these things can be messed up, there's always a way for something to get messed up.<br> <br> <br> <br> You don't want to be on the end of that to where you don't have control over it. How do you gain control?<br> <br> <br> <br> How do you get that back in hand so that you have the direct communication with your customers, it's the one major thing that I harp on immediately when I'm working with a new client is to make sure they have ongoing communication with the customers.<br> <br> <br> <br> That comes from a list that comes from owning a list having a list of people that you know, have bought from you have their potential buy from you, or eventually may buy from you or bought from you at one time having those lists in place. And having at least one way to communicate with them were the three ways.<br> <br> <br> <br> Pretty simple, pretty straightforward.<br> <br> <br> <br> I can't believe how many companies do not go after these three things. First one email, that's the most common, it's also the one that's the least likely for you to be able to reach somebody.<br> <br> <br> <br> Because people just ignore their emails, they'll let it pile up. They'll let it self delete, they'll let it go to spam. There's a million things that can go wrong with email, and it does constantly anyone that works with email on a regular basis knows that email is not dependable.<br> <br> <br> <br> Certainly not for communication. It's something but it's not everything. The two others are major and they get ignored constantly.<br> <br> <br> <br> Second one phone number. Okay, phone number is very, very uncommon for people to gather. But it is so powerful to have not just because you want to spam them with text messages, right?<br> <br> <br> <br> That's not what I'm talking about me. You want to be able to communicate via text if they have the ability to, but maybe you you want to send out a broadcast. phone call.<br> <br> <br> <br> Have you ever done that? H<br> <br> <br> <br> ave you ever heard that?<br> <br> <br> <br> Have you ever had it done to you to where you're gett...
