Summary: You want to build your email database faster right? Recently I have been doing a lot of email conversion optimisation elements. I have tested light boxes, exit pops, inline forms and after post prompts. Some of them I still use but not others. The big trade-off was usually customer acceptance of tactics. You dont want to put people off just to squeeze a few extra names. I found one method of collecting leads that seems incredibly well accepted by customers... When you think about it, it makes perfect sense that asking for an email straight after delivering high value content would be optimal. The results are even better when the email capture is directly in the video rather than beside it or nearby. Relevancy is the key. LeadPlayer allows you to have a 'skip this' feature which is more courteous. Also you can place the opt-in request at the end of the video which is quite polite. I have found people will watch short videos all the way to the end. LeadPlayer is software that you install on Wordpress and it allows you to add a call to action and/or email captures to your YouTube video embeds Video is a terrific way to build up your blog and the best part of this is the fact that you dont even have to use your own YouTube videos. I can imagine some people (especially affiliates) would embed YouTube videos and put a lead capture on it and or a call to action with an affiliate link for a relevant product. This could be a wonderful affiliate marketing strategy. In my case I use my own videos to add to my news lists. How easy is LeadPlayer to install? I made a quick demo video showing it being installed on Internet Marketing Speed. It is so easy you have to see for yourself to know: Click Here To Get The LeadPlayer Review and Bonus
