Summary: With the number of technologies and disciplines involved in marketing, it is easier than ever for marketing professionals to specialize. But for a marketer to become a leader, they need to widen their scope and understand how to interface with every aspect of marketing, according to Alecha Stackle. Alecha is the SVP & CMO of RealPage. On this episode, she talks about how to become a complete marketer, how to identify content that works, and how to engineer a more effective customer journey.
