Marketing Trends show

Marketing Trends

Summary: Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology. Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.

Podcasts:

 Aligning Your Marketing with Generation Z | File Type: audio/mpeg | Duration: 38:55

Kamal Bhandal, VP of Global Marketing and Consumer Marketing for Align Technology discusses the impact Generation Z is having on marketing teams and why consumer and brand relationships are more important than ever.

 Being Customer Driven With Data-Driven Marketing | File Type: audio/mpeg | Duration: 42:20

Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce, discusses why data continues to fuel marketing departments, and why the big just get bigger.

 How Many Drinks to .08 with BACtrack’s Shawn Casey | File Type: audio/mpeg | Duration: 48:36

Shawn Casey, Vice President of Marketing at BACtrack, discusses how to build brand awareness and how to create content that resonates with your consumers.

 Leveling Up Your Marketing to Fit the Digital Landscape | File Type: audio/mpeg | Duration: 49:47

Jared Drinkwater, CMO of BSN Sports, discusses how to shift your marketing efforts to fit the digital landscape and why your job as a marketer is more than just creating content.

 But First, Coffee | File Type: audio/mpeg | Duration: 45:52

Josh Zad, Founder and CEO of Alfred Coffee and Calidad Beer, discusses how to build a brand that resonates with a younger generation and the importance of marketing in the right channel.

 The Value of Data in Digital Marketing | File Type: audio/mpeg | Duration: 51:04

Richard Jones, CMO of Cheetah Digital, discusses the importance of brand and consumer relationships, value marketing, and the importance of data.

 The Story Is What Sells | File Type: audio/mpeg | Duration: 44:03

Heather Craft, Executive Vice President of B2B at Hotwire Global, discusses the importance of messaging through a crisis and the power of cohesive storytelling across multiple channels.

 Delivering the Next Wave Of Communication Tactics with SocialChorus CMO, Andrew Nester | File Type: audio/mpeg | Duration: 44:46

Andrew Nester, CMO of SocialChorus, discusses the increased need for communication platforms and why personalized experiences are not always the answer.

 Rethinking The Driving Experience | File Type: audio/mpeg | Duration: 47:41

Jonathan Sadow, Co-founder and Chief Growth Officer of Scoop, discusses why it’s time for employees to take back their commute and the need to focus on what your data and insights are telling you.

 Dropping the I-N-G from Marketing and Why it Matters | File Type: audio/mpeg | Duration: 41:07

Latane Conant, 6sense Chief Market Officer, discusses why it’s time to wave goodbye to MQLs and the need for marketers to drop the ING from their titles.

 You’ve Got Mail: Understanding Email Marketing with Litmus CMO, Melissa Sargeant | File Type: audio/mpeg | Duration: 47:12

Litmus CMO, Melissa Sargeant discusses why having a sound email marketing strategy is integral in today’s industry, plus best practices for how businesses can grow their email marketing strategies to better resonate with their target audience.

 Developing a Multichannel Experience that Works with PFL’s CMO Nick Runyon | File Type: audio/mpeg | Duration: 46:04

Nick Runyon, CMO of PFL, chats about why a well-orchestrated multichannel experience is important to future marketing successes.

 Why Digital Advertising is Going Up-the-Funnel | File Type: audio/mpeg | Duration: 44:49

Founder and CEO of Jivox, Diaz Nesamoney, discusses the importance of an omnichannel approach, how marketers are using the COVID-19 global pandemic to implement long-term strategies, and why the elimination of third party cookies is actually good for the industry.

 How and Why FanDual is Betting Big on Sports Gambling | File Type: audio/mpeg | Duration: 43:28

FanDuel CMO, Mike Raffensperger, discusses how engaging and authentic experiences are more powerful than advertising, the need for your content to educate and entertain, and why you can no longer operate in a single channel.

 A New World for Field Marketers | File Type: audio/mpeg | Duration: 37:57

Monica Bowie, a marketing manager at Salesforce and the Global President of BOLDforce, discusses the climate for field marketers and the importance of diversity.

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