Transformation and Creating a ‘Today Business’ with Aditi Javeri Gokhale, Chief Commercial Officer & President of Investment Products and Services at Northwestern Mutual

Summary: Transformation takes time. But time isn’t a luxury that marketing leaders can always afford. When Aditi Javeri Gokhale first stepped into the CMO role of Northwestern Mutual, she had just a few months to define a new direction.  On this episode of Marketing Trends, she talks about how she was able to enact rapid change and move her marketing organization in a more productive direction. Aditi also talks about delivering personalized content, innovating in the financial services sector, and much more.