Summary: Welcome to another Episode of THE Coaches Corner, a Podcast dedicated to helping coaches get more clients, make more money and create a business they love. I'm your host, Lucas Rubix and in this episode we’re diving into mastering copywriting with the copywriting ninja himself, Joey Percia, and talking about how vital good copy is to helping you make more sales (and get more clients) online. Now if you haven't heard of or studied copywriting in depth then you're going to need to listen to this episode so we'll be diving into the fundamentals of what it takes to create compelling copywriting. and if you have heard of or have dabbled in copywriting before then I'm sure you'll be able to pick up some bits of value throughout this episode! A little about Joey: Joey's a former fitness pro turned copywriter and marketing consultant. Over a decade ago, Joey started his career as a health and fitness professional. Now he writes, coaches, and consults with the same reputable coaches, brands, and companies he's looked up to for years. Joey's had rockstar clients in different industries including dating, pharmacy, cannabis, habit-building, digital marketing, online business development, self-development, real estate, chiropractic, and of course other health and fitness related businesses. If you put out ANYTHING online... make sure you tune in and start crafting copy that actually gets read (and makes you more sales) Episode Breakdown: 2:18: Meet Joey Percia, the Copywriting Ninja Himself 3:51: Sell more with words 5:30: Do you need to be a good writer to be good at copywriting? 8:32: Long form vs Short Form copy 9:36: How important is good copy to building your online coaching business? 11:32: The importance of creating a Client Avatar to craft powerful copy 13:02: The first rule of copywriting (and getting those sweet clicks) 18:49: Positioning you and your message in a unique way 24:20: Mindset is 80% of it 30:24: What can we learn from your biggest failure? Check out all the other episodes @ http://www.lucasrubix.com/podcast Learn more about Joey at http://www.JoeyPercia.com And Lucas Rubix @ Instagram: www.instagram.com/lucasrubix Facebook: www.facebook.com/lucasrubix Website: www.lucasrubix.com
