Summary: There is a good chance that you have some questions lined up about Facebook ads, and today, Rick Mulready is here to answer them! Whether you have run Facebook ads before or not, this episode will walk you through everything you need to know. Rick Mulready is an industry-leading authority on simplifying Facebook and Instagram ads and online marketing for entrepreneurs and small businesses. So trust me when I say that he is a pro when it comes to running Facebook ads! What it all boils down to, is you need to simplify the process with a clear objective for your ads (regardless of what paid traffic stream you are diving into). It is so easy to become overwhelmed by all of the data, the lingo, and the different levels of Facebook ads. I've personally seen many coaches give up on running paid traffic because of this. Rick Mulready breaks the entire process down and simplifies each step so you can start to take advantage of how Facebook and Instagram Ads can help you substantially grow your coaching business so you can make more of an impact and increase your revenue while you do it! After listening to this episode, you'll take away a few key lessons... - Learn exactly where to start with Facebook ads so you can avoid some of the most common mistakes and launch a successful ad right out of the gate - Dive deep into understanding your ideal client so you can create a target audience with your Facebook ads that convert into leads - Quickly realize how important it is to have a strategy behind your Facebook ads, so you can simplify the entire process and eliminate your overwhelm - Uncover the secret to fixing a Facebook ad that is not working to bring your ads back to life Enjoy The Podcast Coach! "Know what your goal is, knowing who your audience is, knowing where they hang out online and how best to engage with them.” - Rick Mulready Episode Breakdown: Simplify Facebook Ads With Rick Mulready 0:45 Who is Rick Mulready? 3:48 Realizing that there is a lot more to this than just being a coach 4:56 Evolving through the "wild west" days of the internet to now 8:06 Foundation of Rick Mulready's business was built on Facebook Ads 9:56 There is no faster way to hone your message than with paid advertising 11:34 With more competition but Facebook Ads are for the people who are in it for the long haul 14:43 Love, passion, and clarity for his vision gets him out of bed every morning 18:33 Do the inner work on yourself and you'll see the most growth in your life and your business 19:24 Recommended Reads from Rick Mulready 22:05 A few things to AVOID when running Facebook Ads . . . 23:09 Understand more about your ideal client when you are targeting people through Facebook Ads 26:31 There is no magic pill. You need to test a strategy first to see if it will work 29:13 The 4 main variables to test with your Facebook Ads 31:47 How to fix a Facebook Ad that isn't working 32:55 Data to focus on for conversion ads 34:47 A good starting budget for running your first campaign 39:11 The necessities you need to cover before you touch paid advertising 41:08 How to improve your copywriting skills instantly 44:25 Why copying someone else's work (i.e. Funnel Hacking) will not work 47:05 Build rapport with your audience and simplifying the customer experience 49:22 Where to find Rick Mulready and learn more To take the next step, dive into the Official YouTube Channel where you can find more valuable FREE content to realize your true self-worth so you can rebuild your relationship with money. Check out www.youtube.com/lucasrubix . . Check out all the other episodes @ www.lucasrubix.com/podcast AND Grab access into the 6 Figure Coach Academy FOR FREE over at www.lucasrubix.com And Follow on Social Media for daily tips and strategies @ Instagram: www.instagram.com/lucasrubix Facebook: www.facebook.com/lucasrubix Website: www.lucasrubix.com
