Improving Customer Loyalty through Rewards Programs with Leslie McNamara, Managing Director & CMO, Citi Retail Services

Summary: Rewards programs can shape consumer behavior, increase customer loyalty, grow revenue, and improve customer satisfaction. But effectively implementing a successful rewards program is much easier said than done. To find out more about the best practices in this important field, we spoke with Leslie McNamara, Managing Director & CMO of Citi Retail Services. On this episode, she talks about why payment and rewards programs are so effective, and how to effectively plan and execute them.