Maeva Heim on developing Australia’s first texture-inclusive haircare brand.




Offline, The Podcast: Honest Conversations About True Self show

Summary: For episode 33 of Offline, host Alison Rice sits down with one to watch, Melbourne-based marketing specialist and haircare entrepreneur, Maeva Heim.  Maeva grew up in Perth and like many of us from smaller towns, she had fierce ambition. Maeva’s career story is relatable because it’s common in the very best way. She did an expensive law degree and then realised she couldn’t carry the burden of what it meant to practice, so she step-changed to marketing, content creation and now, product development.  Maeva is set to revolutionise and democratise the haircare space as we know it.  At the time of recording, Maeva is developing Australia’s first texture-inclusive haircare brand, Bread Beauty Supply. Sick and tired of feeling under-represented in marketing meetings where discussing shade ranges or using black models was frowned upon, Maeva decided to develop a haircare brand that speaks directly to women of colour who have been taught to chemically relax their hair in order to fit in with society. Bread encourages women to explore and embrace their natural texture.  Maeva shares important insight into what it feels like to have to physically change yourself in order to be accepted and seen as “professional” in the workplace, and the world at large. She’s a shining example for young women everywhere that when we don’t see ourselves represented in products, in the media or on platforms like Instagram, it’s in our power to change that. - Follow Maeva on Instagram - Follow Bread Beauty Supply on Instagram   MORE FROM OFFLINE AND ALISON RICE Become a student of Self Study If you’re interested in learning about True Self, conscious success and more, consider becoming a student of Self Study — a series of considered online courses. Book a coaching session  Offline’s host, Alison Rice, is an award-winning leader and conscious coach. She offers personal coaching sessions. Find out more or book directly.  Early access  For early access to new episodes of the podcast, Self Study learning opportunities and Offline events, follow @getoffline.co and @alisonlarsenrice on Instagram or Facebook.  Share with those in need If you know someone who would benefit from hearing these honest conversations, please share Offline with them. Original music by DLakeCreates.  <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>