Summary: <a href="http://traffic.libsyn.com/ducttape/John_Interviews_Allen_Gannett.mp3">Marketing Podcast with Allen Gannett</a><br><br> <a href="https://www.ducttapemarketing.com/transcript-of-creative-curve/">Podcast Transcript</a><br> <br> My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of <a href="https://trackmaven.com/">TrackMaven</a>, a marketing insights platform. He and I discuss his new book, <a href="http://thecreativecurve.com">The Creative Curve: How to Develop the Right Idea at the Right Time</a>.<br> Gannett’s mission in life is to make people realize and live up to their potential. He believes “creativity” is accessible to all, most people just don’t have the right tools.<br> He has been on the “30 Under 30” lists for both Inc. and Forbes and is a contributor for <a href="http://fastcompany.com/" target="_blank" rel="noopener">FastCompany.com</a> where he writes on the intersection of technology and human nature. Previously, he was a co-founder and General Partner of Acceleprise Ventures, the leading SaaS startup accelerator. He was also once a runner-up on Wheel of Fortune.<br> Questions I ask Allen Gannett:<br> <br> * What is the science behind creativity?<br> * What are the four laws of the Creative Curve?<br> * How has the research you’ve done impacted your own business?<br> <br> What you’ll learn if you give a listen:<br> <br> * Why creativity is misunderstood<br> * What you need in order to develop a skill<br> * How Gannett’s research influenced his views on hiring<br> <br> Key takeaways from the episode and more about Allen Gannett:<br> <br> * Buy <a href="http://thecreativecurve.com">The Creative Curve</a>.<br> * Learn more about <a href="https://trackmaven.com/">TrackMaven</a>.<br> * Learn more about <a href="http://allen.xyz">Allen Gannett</a>.<br> * Follow on <a href="https://twitter.com/Allen">Twitter</a>.<br> * Connect on <a href="https://www.linkedin.com/in/allengannett/">LinkedIn</a>.<br> * Follow on <a href="https://www.facebook.com/Allen/">Facebook</a>.<br> * Follow on <a href="https://www.instagram.com/allen/">Instagram</a>.<br> <br> Like this show? Click on over and <a href="https://itunes.apple.com/us/podcast/duct-tape-marketing/id78797836?mt=2" target="_blank" rel="noopener noreferrer">give us a review on </a>iTunes, please!<br>
