Duct Tape Marketing

Marketing Podcast with Mandy McEwen Podcast Transcript My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she’s learned from her experience, in both growing her own business and helping thousands of marketing entrepreneurs over the years. Mod Girl Marketing has been recognized as a Top 8 SEO Expert by Search Engine Journal and as a content marketing influencer by BuzzSumo. McEwen has been featured in a number of publications, including the Huffington Post, Inc., and Search Engine Journal. Questions I ask Mandy McEwen: How do you define scaling? What holds people back from scaling in the traditional sense? How do business owners identify what tasks to outsource first? What you’ll learn if you give a listen: Why getting clear about your own needs, wants, and goals for your business is an essential first step to scaling successfully How sharing your company’s vision can help you find the best employees, either freelance or full-time Why having a set process and system for hiring and on-boarding is critical Key takeaways from the episode and more about Mandy McEwen: * Learn more about Mod Girl Marketing * Join the Mod Agency Insiders Facebook group * Follow on Twitter * Connect on LinkedIn * Follow on Instagram Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Marketing Podcast with Benjamin Spall Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall. Spall is co-author of the book My Morning Routine: How Successful People Start Every Day Inspired and co-founder of the website by the same name. For their website and book, Spall and his co-founder and co-author, Michael Xander, have interviewed nearly 300 successful leaders in arenas as diverse as business, sports, the arts, and government. On today’s episode, we talk about what we can learn from the morning routines of successful people when creating our own set of rituals to start the day. Spall has contributed to various other publications, including Entrepreneur, Business Insider, and the Huffington Post. Questions I ask Benjamin Spall: What are some of the known benefits of having a morning routine? How do you create a shutdown ritual? Did you discover any patterns, or things that everybody does, in the morning? What you’ll learn if you give a listen: How sticking to your morning routine can make you more productive all day long Why you can’t forget about your evening routine to set you up for success the next day How to use “habit stacking” to make your routine easier to follow Key takeaways from the episode and more about Benjamin Spall: * Learn more about Benjamin Spall * Read routines on the website * Order My Morning Routine * Follow on Twitter * Follow on Instagram Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Marketing Podcast with Steve A. Miller Podcast Transcript This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it’s what we discuss here on the podcast. Miller founded The Adventure LLC over thirty years ago, and has served as a consultant for many global brands, including Proctor & Gamble, Nordstrom, and Coca-Cola. He has spoken at over 1,500 conferences and workshops, and has contributed to numerous publications including the Washington Post, Wall Street Journal, and Business Week. Questions I ask Steve A. Miller: What is the uncopyable mindset? How do you innovate to create a better experience for your customers? How can owning a word help you define your brand? What you’ll learn if you give a listen: How to make your customers stop caring about price The difference between loyalty and attachment Why competition doesn’t breed innovation, it breeds conformity Key takeaways from the episode and more about Steve A. Miller: * Learn more about Steve A. Miller * Order Uncopyable * Get Steve’s white paper for Duct Tape Marketing Podcast listeners * Follow on Twitter * Connect on LinkedIn Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Marketing Podcast with Shep Hyken Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty. Hyken’s previous books have been New York Times and Washington Post bestsellers. He is also a prolific speaker, having been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Hyken works with companies to revolutionize their approach to customer service and to help them build loyalty and longstanding relationships with their clients. In this episode, Hyken details the ways in which becoming the company that is most convenient to do business with can help you stand out from the competition and create lifelong customers. Questions I ask Shep Hyken: Why convenience as a revolution? Hasn’t convenience always been a good idea? How can a small business owner apply the friction reduction principles used by a giant company, like Amazon, to strengthen their company? Where can small business owners begin to look for places to unearth the potential for innovation? What you’ll learn if you give a listen: Why you’re now expected to compete with the best customer service a client’s ever received from anyone, rather than just your direct competitors How to use what your competitors are doing as a benchmark, not a goal Why looking outside your industry can help you find inspiration for innovation Key takeaways from the episode and more about Shep Hyken: * Learn more about Shep Hyken * Pre-order The Convenience Revolution * Follow on Facebook * Follow on Twitter * Connect on LinkedIn * Subscribe on YouTube Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Marketing Podcast with Dolly Chugh Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She’s also the author of the forthcoming book The Person You Mean to Be: How Good People Fight Bias. Chugh writes a monthly column for Forbes.com on gender, race, diversity, inclusion and bias, and has contributed to more than 20 academic and managerial publications including the Harvard Business Review, Psychological Science, Social Justice Research, and The American Economic Review. Her research has also been featured on numerous media outlets including National Public Radio, The Washington Post, The New York Times, and The Economist. In this episode, we unpack the ways in which unconscious bias may get in the way of good people living their lives and running their businesses as fairly and equitably as they’d like. Questions I ask Dolly Chugh: * What do you mean when you say “being the person you mean to be”? * How can I, as the leader of a company, make fighting bias and promoting diversity a priority? * How much does a lack of exposure to diversity contribute to unconscious bias? What you’ll learn if you give a listen: * How you can be a vulnerable leader and be willing to admit that you’re learning and working to correct your own unconscious bias * How running better meetings can help you combat bias within your organization * How you can be an activist, with a little “a,” in your everyday life Key takeaways from the episode and more about Dolly Chugh: * Learn more about Dolly Chugh * Pre-order The Person You Mean to Be * Follow on Facebook * Follow on Twitter * Connect on LinkedIn Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Marketing Podcast with Todd Hockenberry Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, which we discuss today. Founded nearly 10 years ago, Top Line Results guides B2B companies who are struggling to adapt to the changes in buying behavior. Using online tools, they help clients stay ahead of the latest tech-driven changes. Todd writes regularly about industry and technology trends, and has been published in trade magazines such as The Fabricator, Industrial Laser Solutions, Modern Metals, Modern Application News, and others. He also co-hosts the podcast Inbound2Grow with Dan Tyre. Questions I ask Todd Hockenberry: What’s new that you are bringing to the subject of inbound? What is the “inbound organization”? How do you encourage your employees across all departments to embrace the inbound culture shift? What you’ll learn if you give a listen: How the idea of “inbound” goes far beyond the reaches of marketing Why you need to stay focused on the customer throughout their entire interaction with your company How to shift your perspective from business owner to prospective client Key takeaways from the episode and more about Todd Hockenberry: * Learn more about Top Line Results. * Listen to the Inbound2Grow podcast. * Read Inbound Organization. * Follow on Twitter. * Connect on LinkedIn. * Follow Top Line Results on YouTube. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Marketing Podcast with Rand Fishkin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. He and I discuss his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Fishkin is a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he likes to hang out with his wife and eat pasta. Questions I ask Rand Fishkin: * Where does SEO sit today? * Why include the painfully honest advice in your book? * What is some common advice you give people? What you’ll learn if you give a listen: * Why you need to discover your unique value * How Fishkin’s business point of view has changed over the years * What’s coming next in the marketing world Key takeaways from the episode and more about Rand Fishkin: * Read Lost and Founder: A Painfully Honest Field Guide to the Startup World. * Learn more about SparkToro. * Learn more about Moz. * Follow on Facebook. * Follow on Twitter. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Marketing Podcast with Laura Vanderkam Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this interview, Off the Clock: Feel Less Busy While Getting More Done. Vanderkam is the author of several other time-management and productivity books, including I Know How She Does It, What the Most Successful People Do Before Breakfast, and 168 Hours. Her work has appeared in publications including the New York Times, the Wall Street Journal, Fast Company, and Fortune. She is also the co-host, with Sarah Hart-Unger, of the podcast Best of Both Worlds. Questions I ask Laura Vanderkam: * What are some of the biggest time-drain patterns? * Is there a place for procrastination? * How much does multitasking cost us? What you’ll learn if you give a listen: * Why there is so much stress around getting a lot done * Why people are more productive during some times of the day compared to others * Whether or not you should track your time Key takeaways from the episode and more about Laura Vanderkam: * Learn more about Laura Vanderkam. * Listen to the Best of Both Worlds podcast. * Read Off the Clock. * Follow on Facebook. * Follow on Twitter. * Connect on LinkedIn. * Follow on Instagram. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Marketing Podcast with Andrew Warner Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy, a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy, and what your business needs to know about bots today. Warner was one of the pioneers of the internet startup scene — starting online in 1997 and growing his business into a multi-million dollar venture. After he and his brother achieved their first success, a $30 million per year Internet business, he wanted to share the gift of inspiration and knowledge with budding entrepreneurs, and with that, Mixergy was born. To achieve this end, he started Mixergy, where he invites proven Entrepreneurs to teach how they built their startups. Recently, Warner has been an angel investor in two of the early chat messaging platform companies (ManyChat & Assist) which eventually led him to build Bot Academy. Questions I ask Andrew Warner: * Why should people be paying attention to chat bots? * What are some business use cases for chat bots? * How will chat bots evolve? What you’ll learn if you give a listen: * Why people should pay attention to chat bots * How chat bots can help your customer service * How email and chat bots can work hand-in-hand Key takeaways from the episode and more about Kyle Gray: * To see the chat bot intro, visit botacademy.com/ducttapemarketing. * Learn more about Bot Academy. * Learn more about Mixergy. * Follow on Twitter. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in. It is very difficult to rank for your most desired keyword phrases without great content. My guest for this week’s episode of the Duct Tape Marketing Podcast is Justin Sturges. He is a local SEO, website building & lead generation expert, Duct Tape Marketing Certified Consultant, and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank. Being immersed daily in SEO, Sturges knows what works (and doesn’t work) to help small businesses rank locally. Questions I ask Justin: * What are common SEO mistakes that businesses often make? * What role do reviews play in your ranking factor? * What are some good resources for local SEO? What you’ll learn if you give a listen: * The driving factors in organic placement * Key aggregators often missed in citations * How using the right extensions can increase your click-throughs Key takeaways from the episode and more about Justin Sturges: * To learn more about Justin Sturges, visit his website here. * Click here to find out more about Justin’s book The Small Business Owner’s Guide to Local Lead Generation. * Connect on LinkedIn. Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to grow their businesses with content marketing, manage remote teams and scale up their businesses. Gray got his start as the content manager for WP Curve and helped grow the blog from a single contributor to a multi-person team of guest writers with documented systems and strategies. He helped the startup grow to nearly 1 million in annual recurring revenue. Questions I ask Kyle Gray: * How has your personal story influenced your approach to storytelling? * How important is visual storytelling? * What role does your audience play in your story? What you’ll learn if you give a listen: * Why storytelling is a central part of marketing today * What people misunderstand about storytelling * How to do storytelling well Key takeaways from the episode and more about Kyle Gray: * Learn more about The Story Engine. * Buy The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. * Access the infographic. * Follow on Twitter. * Connect on LinkedIn. * Follow on Facebook. * Follow on Instagram. Like this show? Click on over and give us a review on iTunes, please!

Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executing searches. Not all of it is direction-based (“Google, find a salon nearby). A lot of it is going to be assistant-based. It’s going to be playing our music. It’s going be turning our lights off. The sky’s the limit. As marketers, we need to start embracing this idea of search using voice. Research says 50% of searches will be voice-based by 2020. So are we in “panic mode” time? I don’t know if that’s the case, but we certainly are at “pay attention mode” time, even for the smallest of businesses. In fact, for local businesses, this is coming faster than you might have realized or understood, and it may be more important for these businesses to pay attention to voice search more than any other business now. According to Search Engine Watch, mobile voice-related searches are three times more likely to be locally-based than text. Yes, a lot of those searches have to do with looking for directions or trying to find a good place to do “X”. They’re not necessarily doing full-on research, say to hire an attorney or to hire a plumber necessarily, but a lot of transaction-based searches and location-based searches are happening through voice search in the local market. According to Bright Local, 53% of people use voice search to find information on local businesses. Many say they use voice search daily (particularly on a smart speaker). Smart speakers have clearly taken off in the past couple of years, with Google Home and Amazon’s Alexa dominating the marketplace. Google has really moved into the spotlight with their speakers this year because it’s so tightly integrated into search to begin with. How people use voice search for local businesses So, what are the things people search for? How do they use voice search for local businesses today? Making restaurant reservations receive the highest use, by far. Additionally, people are using it to find sales and offers from local businesses, as well as to find out which products a local business has in stock. In a nutshell, it consists of a lot of very product transaction-based searches. What local businesses should do about voice search Google My Business If you’re a local business, you need to get really good at some of the things that Google has been telling us about for search anyway, such as optimizing your Google My Business listing. It’s now just become more important so you must embrace it and optimize it. Google is clearly showing signs that they’re not kidding this time. They are investing a lot of time and energy into Google My Business and continue to add features, which I think businesses need to be paying attention to. I’d recommend taking advantage of every new feature they offer, including Google Posts, Messaging, the new description, and product and service offerings. Don’t forget to add photos and videos as well. Bottom line? Make sure the listing is claimed, accurate, and complete. Featured Snippet Have you ever done a search for something and see a full description at the top of the page? This is what people are starting to call position zero or the featured ...

Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett’s mission in life is to make people realize and live up to their potential. He believes “creativity” is accessible to all, most people just don’t have the right tools. He has been on the “30 Under 30” lists for both Inc. and Forbes and is a contributor for FastCompany.com where he writes on the intersection of technology and human nature. Previously, he was a co-founder and General Partner of Acceleprise Ventures, the leading SaaS startup accelerator. He was also once a runner-up on Wheel of Fortune. Questions I ask Allen Gannett: * What is the science behind creativity? * What are the four laws of the Creative Curve? * How has the research you’ve done impacted your own business? What you’ll learn if you give a listen: * Why creativity is misunderstood * What you need in order to develop a skill * How Gannett’s research influenced his views on hiring Key takeaways from the episode and more about Allen Gannett: * Buy The Creative Curve. * Learn more about TrackMaven. * Learn more about Allen Gannett. * Follow on Twitter. * Connect on LinkedIn. * Follow on Facebook. * Follow on Instagram. Like this show? Click on over and give us a review on iTunes, please!

Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today: How do I find time to do it? What’s the ROI? How do I make it pay? Can I sell? Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. The one thing that I said in 2012 and I’ll say it today, is that you need a strategy for social media. Social media is just another channel, it is another part of marketing. So how does it fit into your overall objectives? You may actually end up realizing that you are wasting your time in a lot of what you’re doing with social media because it doesn’t help get your objective of growing your business or getting more clients or the things that we tend to want to do in marketing. I think a lot of people bought into, “I have to be there, I have to be in all these new places or I’ll be left behind.” In some cases, your clients aren’t there and you can’t physically participate and do well there without watering down your other efforts. Why businesses use social media Let me ask you this, what’s the main reason you use social media today? My guess is, some of you are going to say, “I don’t really know,” and I think that’s probably the most honest answer. I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today and you just have to understand where that is. On the flip side, I read a statistic recently that 46% of consumers made a purchase as a result of watching a brand video on a social network, so it does have the power to help you meet your objectives. I think the thing that has become painfully clear today that maybe wasn’t a few years ago, is that it’s really not about the tools or the platforms. It’s really all about meeting your objectives. Meeting business objectives with social media So how could social media meet your business objectives? Well, first you have to outline what those objectives are. Is it to get a certain number of new clients, is it to launch into a new service area? Is it to launch a brand or a new product campaign? If you think about those as some of your objectives then you could start saying, “Okay, well how could we tie that then to marketing objectives,” because sometimes it’s very difficult to go from launching a new product to how does Twitter help us do that? If you think about some of the marketing objectives, like: Increasing awareness Driving traffic Re-engaging current customers Generating leads Growing revenue Boosting engagement Building community Social selling Those are marketing objectives that actually can be accomplished quite nicely through the right use of social media today. Think for a minute. What would be your top three marketing objectives for 2018? Once you have those, it’s simply a matter of saying, “Okay, how could social media help me do that? Okay, here’s a list of specific tactics that we are going to ...

Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of many books, including Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” Clark consults and speaks for clients including Google, Microsoft, and the World Bank. Questions I ask Dorie Clark: * What new idea are you presenting in your new book? * Where do people get hung up when asking somebody to pay for their expertise? * What are your thoughts on portfolio careers? What you’ll learn if you give a listen: * Why people need to shift their mindset on entrepreneurship * How to know what types of additional income streams might be right for you and your business * Why consistency is key to becoming a successful entrepreneur Key takeaways from the episode and more about Dorie Clark: * Learn more about Dorie Clark. * Access the Entrepreneurial You Self-Assesment. * Follow on Twitter. * Connect on LinkedIn. * Email dorie@dorieclark.com. Like this show? Click on over and give us a review on iTunes, please!