Summary: <a href="http://traffic.libsyn.com/ducttape/John_Interviews_Rand_Fishkin_2.mp3">Marketing Podcast with Rand Fishkin</a><br><br> <a href="https://www.ducttapemarketing.com/transcript-of-startup-advice/">Podcast Transcript</a><br> <br> My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of <a href="http://moz.com">Moz</a> and currently has a new venture called <a href="https://sparktoro.com/">SparkToro</a>, a software and data company focused on helping people understand how and where to reach their target audiences. He and I discuss his new book, <a href="https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321">Lost and Founder: A Painfully Honest Field Guide to the Startup World</a>.<br> Fishkin is a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he likes to hang out with his wife and eat pasta.<br> Questions I ask Rand Fishkin:<br> <br> * Where does SEO sit today?<br> * Why include the painfully honest advice in your book?<br> * What is some common advice you give people?<br> <br> What you’ll learn if you give a listen:<br> <br> * Why you need to discover your unique value<br> * How Fishkin’s business point of view has changed over the years<br> * What’s coming next in the marketing world<br> <br> Key takeaways from the episode and more about Rand Fishkin:<br> <br> * Read <a href="https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321">Lost and Founder: A Painfully Honest Field Guide to the Startup World</a>.<br> * Learn more about <a href="https://sparktoro.com/">SparkToro</a>.<br> * Learn more about <a href="http://moz.com">Moz</a>.<br> * Follow on <a href="https://www.facebook.com/rand.fishkin/">Facebook</a>.<br> * Follow on <a href="https://twitter.com/randfish">Twitter</a>.<br> * Connect on <a href="https://www.linkedin.com/in/randfishkin/">LinkedIn</a>.<br> <br> Like this show? Click on over and <a href="https://itunes.apple.com/us/podcast/duct-tape-marketing/id78797836?mt=2" target="_blank" rel="noopener noreferrer">give us a review on </a>iTunes, please!<br> <br> This episode of the Duct Tape Marketing Podcast is brought to you by <a href="http://Gusto.com/TAPE">Gusto</a>! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.<br> To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to <a href="http://Gusto.com/TAPE">Gusto.com/TAPE</a>.<br>
