Summary: How do you create a brand foundation? Knowem.com is an early step.<br>The Brand Messaging Podcast Wait What Really OK Episode 78 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the early stages of creating a brand as well as what to do and what to avoid in the beginning. <br><br>In the initial stages of branding a person, product, service or company, it can be an overwhelming and intimidating process. What ends up making it take more time and cost more money is when that process is not set in place with the right foundation. <br><br>From using free online tools like Knowem.com to do your research and due diligence in the similarities in look, feel and even phrasings, the strongest steps made to build the most solid foundation will allow you to start your brand from the most stable place. <br><br>So, how do you create a brand foundation? Knowem.com is an early step to take just as working to define the brand from look to feel to the written word. Why go backward? Set it up right to fuel it to move forward and upward effectively and professionally. <br><br>Episode 78 is called “How do you create a brand foundation? Knowem.com is an early step.” <br><br>This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.<br>************************************************<br>The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. <br>************************************************<br>Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. <br>*****************************************************<br>Fish Stewarding Group (Orlando Division) <br>207 West Plant Street<br>Winter Garden, Florida, 34777-0991<br>*************************************************<br>Links<br>FSG URL: <a href="https://fishstewarding.com/" rel="noopener">https://fishstewarding.com/</a><br>LW URL: <a href="https://lorenweisman.com/" rel="noopener">https://lorenweisman.com/</a><br>Podcast Info: <a href="https://lorenweisman.com/brand-messaging-podcast/" rel="noopener">https://lorenweisman.com/brand-messaging-podcast/</a><br>Videos: <a href="https://youtube.com/lorenweisman/" rel="noopener">https://youtube.com/lorenweisman/</a><br>Pictures: <a href="https://instagram.com/lorenweisman/" rel="noopener">https://instagram.com/lorenweisman/</a><br>Amazon Author Page: <a href="https://amazon.com/author/lorenweisman" rel="noopener">https://amazon.com/author/lorenweisman</a><br>********************************************** <br>Music Credits: Opening Theme Song<br>“Fully Licensed Wait What Really Ok Theme Song" by RKVC. <br>Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). <br>Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) <br>********************************************** <br>Music Credits: Closing Theme Song<br>“News and Information Podcast Percussion Outro” by Doug Hinrichs. <br>Copyright 2016 Dig And Be Dug Music (BMI).<br>Administered by Bass Ackwards Music (BMI)<br>**********************************************<br>How do you create a brand foundation? Knowem.com is an early step.
