Webinar Best Practices Throughout the Customer Journey




Duct Tape Marketing show

Summary: This episode of the Duct Tape Marketing Podcast is sponsored by <a href="https://ahrefs.com?ducttape" target="_blank" rel="noopener">ahrefs</a> – one of my go-to SEO tools – <a href="https://www.ducttapemarketing.com/about/duct-tape-marketing-podcast/" target="_blank" rel="noopener">enter to win a full year of ahrefs service</a> ($2,000 value) by subscribing to the Duct Tape Marketing Podcast<br> <a href="http://traffic.libsyn.com/ducttape/John_Interviews_Omar_Zenhom_2.mp3">Marketing Podcast with Omar Zenhom</a><br><br> <a href="https://www.ducttapemarketing.com/transcript-of-webinar-best-practices-customer-journey/">Podcast Transcript</a><br> <br> <br> I’ve been doing webinars for about a decade now and while lots of people have jumped into this tactic, few are using webinars as effectively as they could.<br> Webinars aren’t just for closing deals – they are content – and as such, can and should be used at every stage of the customer journey. I wrote about <a href="https://www.ducttapemarketing.com/webinar-customer-journey/" target="_blank" rel="noopener">using webinars for the customer journey</a> at length here.<br> My guest for this week’s episode of the Duct Tape Marketing Podcast is Omar Zenhom. He is the co-founder of <a href="https://webinarninja.com/">WebinarNinja</a>, an all-inclusive, easy-to-use webinar platform that allows you to create a webinar in 10 seconds flat. He and I discuss a new release on WebinarNinja as well as how to do webinars well and in a way that will get you results.<br> Zenhom is also the co-founder of <a href="https://100mba.net/">The $100 MBA</a>, the largest alternative business education online. He’s also the host of the podcast, The $100 MBA Show which has delivered 650 lessons and counting to over 50,000 daily listeners.<br> Questions I ask Omar Zenhom:<br> <br> * What makes a good webinar?<br> * What was missing from platforms out there that made you want to build your own?<br> * What are some effective ways to get businesses what they need out of webinars without the hard sell?<br> <br> What you’ll learn if you give a listen:<br> <br> * How webinars apply to different stages of the customer journey<br> * How to serve your customers with webinars<br> * How to use webinars for internal purposes<br> <br> Key takeaways from the episode and more about Omar Zenhom:<br> <br> * Learn more about <a href="https://webinarninja.com/">WebinarNinja</a>.<br> * Learn more about the <a href="https://100mba.net/">$100 MBA</a>.<br> * Follow on <a href="https://twitter.com/theomarzenhom">Twitter</a>.<br> * Connect on <a href="https://www.linkedin.com/in/omarzenhom/">LinkedIn</a>.<br> <br> Like this show? Click on over and <a href="https://itunes.apple.com/us/podcast/duct-tape-marketing/id78797836?mt=2" target="_blank" rel="noopener noreferrer">give us a review on </a>iTunes, please!<br> This episode of the Duct Tape Marketing Podcast is sponsored by <a href="http://ahrefs.com">Ahrefs</a> and I’m giving away a full year subscription to this awesome tool that helps you with search traffic, research your competitors, and monitor your niche. I use this tool every single day. One of my favorite ways to use it is to learn why competitors are ranking so high and what I need to do to outrank them. <a href="https://www.ducttapemarketing.com/about/duct-tape-marketing-podcast/">Click here</a> to see how you can enter to win a full year of this tool ($2000 value). We’ll pick the winner on October 25th!<br>