Summary: <a href="http://traffic.libsyn.com/ducttape/John_Interviews_Philip_Morgan.mp3">Marketing Podcast with Philip Morgan</a><br><br> <a href="https://www.ducttapemarketing.com/transcript-of-in%E2%80%A6h-specialization/">Podcast Transcript</a><br> <br> My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at <a href="https://philipmorganconsulting.com/">Philip Morgan Consulting</a> who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert in your field.<br> Morgan helps development shops get more qualified leads without hiring a salesperson. He uses education-based content marketing, marketing automation, and digital outreach to make that happen. He is also the author of <a href="https://philipmorganconsulting.com/the-positioning-manual-for-technical-firms/">The Positioning Manual for Technical Firms</a>.<br> Questions I ask Philip Morgan:<br> <br> * Is it possible to specialize without identifying an industry?<br> * Should most businesses look to specialize?<br> * What is the decision-making process for how to specialize?<br> <br> What you’ll learn if you give a listen:<br> <br> * How to specialize in your field<br> * What potential benefits you’ll receive from specializing<br> * Why marketing becomes less of a struggle when you specialize<br> <br> Key takeaways from the episode and more about Philip Morgan:<br> <br> * Access <a href="http://positioningcrashcourse.com">positioningcrashcourse.com</a>.<br> * Follow on <a href="https://twitter.com/philip_morgan">Twitter</a>.<br> * Connect on <a href="https://www.linkedin.com/in/philipmorgan/">LinkedIn</a>.<br> <br> Like this show? Click on over and <a href="https://itunes.apple.com/us/podcast/duct-tape-marketing/id78797836?mt=2" target="_blank" rel="noopener noreferrer">give us a review on </a>iTunes, please!<br> [RF_CONTEST contest=’7039′]<br>
