Summary: This month, I venture into uncharted territory with cold emails. After speaking with a business coach, I learned a lot of new business development techniques I hadn’t thought about but am excited to implement.<br> In this episode, I discuss how I was able to narrow down my ideal customer description, aka my avatar, how I sent out cold and warm emails and which ones worked best, how I’m growing my email list with a free eguide, and how I took a macro look at my business and identified my business mission.<br> Resources Mentioned:<br> Kate Brockmeyer – Business catalyst – <a href="https://www.facebook.com/KateBrockmeyerBusinessCatalyst/" target="_blank">Facebook</a><br> Articles to help you identify your avatar:<br> <br> <a href="https://www.eofire.com/defining-your-avatar/">Who is your avatar?</a><br> <br> <br> https://ryanbattles.com/post/defining-customer-avatars<br> Website where I created my freebie: <a href="http://www.canva.com" target="_blank">www.canva.com</a> using the A4 template<br> Website for creating landing pages and capturing emails: <a href="http://www.leadpages.net" target="_blank">www.leadpages.net</a><br> Grab a copy of my freebie, 5 Ways to Use Video to Amplify Your Law Firm Marketing here: <a href="http://www.bit.ly/video5ways" target="_blank">www.bit.ly/video5ways</a><br> <a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl98%2F&linkname=Experimenting%20is%20Fun%20%5BMarch%20Recap%20Bonus%20Ep.%5D" title="Facebook" rel="nofollow" target="_blank"></a><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl98%2F&linkname=Experimenting%20is%20Fun%20%5BMarch%20Recap%20Bonus%20Ep.%5D" title="Twitter" rel="nofollow" target="_blank"></a><a class="a2a_button_google_plus" href="https://www.addtoany.com/add_to/google_plus?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl98%2F&linkname=Experimenting%20is%20Fun%20%5BMarch%20Recap%20Bonus%20Ep.%5D" title="Google+" rel="nofollow" target="_blank"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl98%2F&linkname=Experimenting%20is%20Fun%20%5BMarch%20Recap%20Bonus%20Ep.%5D" title="LinkedIn" rel="nofollow" target="_blank"></a><a class="a2a_button_pinterest" href="https://www.addtoany.com/add_to/pinterest?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl98%2F&linkname=Experimenting%20is%20Fun%20%5BMarch%20Recap%20Bonus%20Ep.%5D" title="Pinterest" rel="nofollow" target="_blank"></a><a class="a2a_button_email" href="https://www.addtoany.com/add_to/email?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl98%2F&linkname=Experimenting%20is%20Fun%20%5BMarch%20Recap%20Bonus%20Ep.%5D" title="Email" rel="nofollow" target="_blank"></a><a class="a2a_button_tumblr" href="https://www.addtoany.com/add_to/tumblr?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl98%2F&linkname=Experimenting%20is%20Fun%20%5BMarch%20Recap%20Bonus%20Ep.%5D" title="Tumblr" rel="nofollow" target="_blank"></a><a class="a2a_button_stumbleupon" href="https://www.addtoany.com/add_to/stumbleupon?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl98%2F&linkname=Experimenting%20is%20Fun%20%5BMarch%20Recap%20Bonus%20Ep.%5D" title="StumbleUpon" rel="nofollow" target="_blank"></a><a class="a2a_button_reddit" href="https://www.addtoany.com/add_to/reddit?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl98%2F&linkname=Experimenting%20is%20Fun%20%5BMarch%20Recap%20Bonus%20Ep.%5D" title="Reddit" rel="nofollow" target="_blank"></a><a class="a2a_dd addtoany_no_icon addtoany_share_save" href="https://www.addtoany.com/share#url=http%3A%2F%2Fwww.genylawyer.com%2Fgwl98%2F&title=Experimenting%20is%20Fun%20%5BMarch%20Recap%20Bonus%20Ep.%5D">Sharing is Caring</a>
