Summary: <a href="http://traffic.libsyn.com/ducttape/John_Interviews_Mike_Michalowicz.mp3">Marketing Podcast with Mike Michalowicz</a><br><br> <br> <br> Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up.<br> My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Michalowicz. Michalowicz is an entrepreneur behind three multimillion dollar companies, a speaker, and author of many books, including <a href="https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=obsidian-20&linkId=90d16b75913b95fb2a6d39718c588102">Profit First</a>. He and I discuss why it’s important to put profit first and how to turn your business into a money-making machine.<br> Michalowicz is a former small business columnist for The Wall Street Journal, a former MSNBC business make-over expert, and is a popular <a href="http://www.mikemichalowicz.com/speaking/">keynote speaker</a> on innovative entrepreneurial topics. In addition to <a href="https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=obsidian-20&linkId=90d16b75913b95fb2a6d39718c588102">Profit First</a>, Michalowicz is the author of <a href="https://www.amazon.com/Surge-Marketplace-Consumer-Demand-Industrys/dp/0981808247/ref=as_li_ss_tl?ie=UTF8&qid=1484783328&sr=8-33&keywords=surge&linkCode=ll1&tag=obsidian-20&linkId=091434424cef59ee09f2d4e5337fa1ad" target="_blank">Surge</a>, <a href="http://www.amazon.com/gp/product/1591844886/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=1591844886&linkCode=as2&tag=obsidian-20" target="_blank">The Pumpkin Plan</a> and <a href="http://www.amazon.com/gp/product/0981808204/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0981808204&linkCode=as2&tag=obsidian-20" target="_blank">The Toilet Paper Entrepreneur</a>, which BusinessWeek deemed “the entrepreneur’s cult classic.”<br> Questions I ask Mike Michalowicz:<br> <br> * Why do you need to account for profit first?<br> * What is wrong with the general way people look at the money aspects of their business today?<br> * What are the basic accounting principles of a profit first formula?<br> <br> What you’ll learn if you give a listen:<br> <br> * Why Parkinson’s Law is important to understand<br> * Why debt is a small business killer<br> * How to determine the health of a company<br> <br> Key takeaways from the episode and more about Mike Michalowicz:<br> <br> * Learn more about Mike Michalowicz on his <a href="http://www.mikemichalowicz.com/">website</a>.<br> * Read or listen to <a href="https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=obsidian-20&linkId=90d16b75913b95fb2a6d39718c588102">Profit First</a>.<br> * View <a href="http://www.mikemichalowicz.com/blog/">Mike’s Blog</a>.<br> * Download Mike’s <a href="http://www.mikemichalowicz.com/resources/">charts, graphs, and resources</a>.<br> * Access <a href="http://www.profitfirstprofessionals.com/">Proft First Professionals</a>.<br> * Listen to the <a href="http://www.mikemichalowicz.com/the-profit-first-podcast/">Profit First Podcast</a>.<br> * Email <a href="mailto:mikem@obsidianlaunch.com">mikem@obsidianlaunch.com</a>.<br> * Follow <a href="https://twitter.com/MikeMichalowicz">@MikeMichalowicz</a> on Twitter.<br> <br> This week’s episode of the Duct Tape Marketing podcast is brought to you by Office Small Business Academy, a monthly web series from Microsoft Office featuring experts with real-world advice for those would rather ...
