Summary: Today's podcast is on 11 Social Media Trends for 2012 (http://closingbigger.net/wp-content/uploads/sales-training-podcast/2012andbeyond.mp3). Here's the outline for my podcast - I would love your feedback and thoughts: Key trends * How not if * TV on everything and social on everything (Major adjustments for broadband providers (http://www.broadbandmart.co.uk/broadband-providers) will need to be made to keep pace with this multi-screen universe) * Location based marketing will continue to grow * Social cultures will evolve out of social use * Social CRM will move mainstream * India is rising * A return to engagement * Rewards versus contests * Filters will dampen the noise * Social networks will become more fluid and mobile * Corporate social intranets Potential pitfalls * App overload * Lack of conversation management * No policy, training or identity management * Lack of true internal social culture * Domestic focus and culture * Competitors get better at local, mobile and intimacy * No follow-up after the contests (see engagement) * Hard push back for no engagement
