Summary: (http://www.closingbigger.net/wp-content/uploads/2012/04/Screen-shot-2012-04-05-at-1.57.00-PM.png) Social Media Podcast (http://closingbigger.net/socialmediapodcast/Ford.mp3): Ford dealers across North America are executing some amazing social media strategies. While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success. They don't just have a great social media team, they have built a truly social culture in their dealership that has resulted in a 260% year-on-year increase in Internet sales of vehicles and a significant increase in walk-ins and revenues overall. I asked Zack Bello, Marketing and Communications Manager (https://twitter.com/#%21/bellorz) at Lebanon Ford to share with me how they have built such a great social enterprise that drives real business results using social media. Quick Links: * Case Study (http://www.kpaonline.com/landing/TK/Lebanon_Ford_TK_Carsites_Case_Study_Web_2_Best-Practices_2011.pdf) * Lebanon Ford on Twitter (https://twitter.com/#%21/lebanonford) * Lebanon Ford Facebook Page (https://www.facebook.com/LebanonFordLincolnMercury) * Lebanon Ford Blog (http://ford-life.com)
