Summary: <a href="https://www.ducttapemarketing.com/wp-content/uploads/2016/10/Podcast2.png"></a><br> <a href="http://traffic.libsyn.com/ducttape/John_Interviews_Laura_Belgray.mp3">Markeing Podcast with Laura Belgray</a><br> There are at least 2193 ways to make your content better and the best copywriters know them all.<br> However, there are just three things that every marketer must master to dramatically improve their copy.<br> Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR). Review every word you write for CPR and you are on the road to success.<br> My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Belgray, founder of <a href="http://talkingshrimp.com/about">Talking Shrimp</a> and co-creator of <a href="http://thecopycure.com/">The Copy Cure.</a> Laura and I discuss content and what it takes to create copy that is fresh, vibrant and drives sales.<br> Having been a professional writer for nearly two decades and earning a number of honors and awards, Laura knows all about producing killer content. Laura has written for SPY Magazine and New York Magazine, as well as a variety of television stations including Bravo, NBC, HBO, Nickelodeon, VH1, the CW and USA – to name a few.<br> Questions I ask Laura Belgray:<br> <br> * If you’re writing creative and exciting copy that is supposed to drive a decision but your client tells you that what they do is really boring, how do you make it spicy?<br> * What place does humor have when creating copy?<br> * When you sit down to write a sales letter, hoping to touch a range of emotions, is there a set of standards that you use to create the content?<br> <br> What you’ll learn if you give a listen:<br> <br> * Why creating conversational copy is more likely to convert<br> * What role the acronym CPR – Clarity, Personality and Resonance – plays in creating killer content<br> * How to find your voice and why it’s necessary in sales related content<br> <br> Learn more about Laura Belgray and her company, Talking Shrimp <a href="http://talkingshrimp.com/about">here</a>. Partnered with Maria Forleo, Laura is also co-creator of The Copy Cure, an all-in-one program to help you find your voice and sell your anything. To discover more about this amazingly informative 5-hour downloadable program, click <a href="http://thecopycure.com/">here</a>.<br> This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS. If you own a small business, you know that the phone is your life line. magicJack for BUSINESS will give you phone reliability for a lot less money. Sign up at <a href="http://www.magicjackforbusiness.com/ducttape">magicjackforbusiness.com/ducttape</a> and receive two months of free service and the first few to sign up will receive a free phone too!<br>
