Summary: On the “put your money where your mouth is” episode of the podcast, Jordan Cooper, Chelcie Rice and Josh Spector talk about how Facebook’s algorithm changes have dramatically affected page post visibility, why Facebook ads can be the best way to build an initial fan base, how targeting a very small demographic is more effective than broader campaigns, and why you don’t have to spend a ton of money to reach those who’d be most interested in your creative work. In addition, Josh takes us behind the curtain on the success of Ellen’s Oscars selfie and how it’s a perfect example of what happens when the content, context and community are aligned.
