Summary: The Connected Comedy podcast is an ongoing discussion about the comedy business and how comedians can use new technologies to attract and engage with their fans. It features a rotating lineup of hosts including Connected Comedy founder Josh Spector, comedians Chelcie Rice, Jordan Cooper, and other comedians and industry experts from across the country.
On the "we jinxed ourselves" episode of the podcast, Jordan Cooper and Josh Spector talk about the importance of building trust when it comes to getting booked and growing a fanbase. Kicking off with a discussion about a corporate comedian's website and how you can benefit from putting yourself in the mindset of your audience, we go on to talk about everything from Twitter bios to how best to sell your show or abilities to venues and bookers. Josh also breaks down what he's learning from his newest project - A Person You Should Know - and explains how you can benefit from creating content that can be accessed by different audiences in different ways.
In this episode we discuss how building trust is the key to getting booked and growing a fanbase. →
On the "quit for the right reasons" episode of the podcast, Jordan Cooper and Josh Spector talk about how to know when it's time to abandon a project you're working on. Jumping off with a discussion of why Jordan recently decided to quit doing one of his podcasts and what he learned from the experience, we move on to talk about how comics can learn to commit to a project in a way that lends itself to a logical endpoint - and increases your chances of success before you get there.
In this episode we talk about how to know when it's time to quit a project and why quitting can be a good thing. →
On the “non-question” episode of the podcast, Jordan Cooper and Josh Spector welcome back Chelcie Rice as he wraps up his two-year company spokesperson deal as we apply his experience to other comedians who have a more 360 approach to their comedy career and the concepts of reach and leverage. We also discuss the shift from the physical comedy “circuit” to the online comedy “circuit”, how creating ephemeral versus evergreen content are two different skill sets, and question if the speed and lack of scarcity online is lowering the standard of comedic material.
In this episode we discuss the emergence of an online comedy "circuit," the value of evergreen content, and whether comedy standards are on the decline. →
On the “post-Oscars” episode of the podcast, Jordan Cooper and Josh Spector discuss the increasing social media presence of Hollywood actors, what Josh learned working with top new media content creators for the Academy, and how the best marketing you can do is simply putting out great content. We also dive deep into Facebook advertising techniques, custom audiences & remarketing, referral & event tracking in Google Analytics, targeted ads on Reddit, and managing a small pay-per-click budget to promote your content online. Plus, we answer your questions about about multiple Instagram accounts, photo credits, the future of Vine, capturing e-mails at shows, and replying to and engaging with your fans.
In this episode we discuss lessons from the Oscars social media campaign, the importance of making good stuff, Facebook ads, Google Analytics, and more. →
On the “pre-Oscar lunacy” episode of the podcast, Jordan Cooper and Josh Spector look at tech startups as an example of how you should approach your comedy career, experimenting with different online platforms to find ones that suit your strengths, developing the culture of your audience, being obsessed with continually learning, and how everything you do on and off stage is your “product”. Plus, we take questions involving marketing a humor book, connecting with comedy bookers by providing value and repurposing your online content for multiple platforms.
Learn how and why you should approach your career like a startup company, how to find the best online platform for your skills, and how everything you do on stage and off is your "product." →
On the “we’re not dead” episode of the podcast, Jordan Cooper and Josh Spector talk about the importance of a mobile optimized website, how expected traffic sources influence the way you should design your website, creating ways to measure performance and results so you can improve what you are doing, and understanding the audience you should be targeting for a specific piece of content (it’s not “comedy fans”) In addition, Jordan shares what he’s learned the past year doing three different weekly podcasts, developing content as a proof of concept for something bigger, and we answer listener submitted questions on reaching college markets without NACA, press releases & getting coverage for yourself and the prospects of “making it” just doing live stand-up performances.
Tips about website design, targeting the right audience, reaching college crowds and more things that can make a big difference. →
On the “nichiest” episode of the podcast, Jordan Cooper and Josh Spector talk about narrowing the focus of your career towards a target audience, concentrating on that one thing that’s unique and different about you, how consumers have become fragmented and are gravitating to niches over broad media, how advertisers are putting more effort in reaching engaged audiences rather than large ones, and why ‘artisanal’ e-mail newsletters may be the next big wave of building and cultivating a fan base. In addition, Jordan discusses the strategic plans of his podcast over the past two years, how it shows the power of placing yourself in the position to get opportunities, the importance of putting as much effort into community engagement as you do creating the content, and why setting goals with timeframes can help determine how you’re defining “success” in your comedic endeavors.
Learn how to narrow the focus of your career towards a target audience, concentrate on what's unique about you, and benefit from finding your comedy niche. →
On the “fans are a misnomer” episode of the podcast, Jordan Cooper and Josh Spector talk about changing your approach of how to make the leap to closing shows, why clubs and bookers don’t make you one - your fan base does, how the terms ‘opener’, ‘feature’ and ‘headliner’ are antiquated, and why building a community of people that knows, likes and trusts you (even if it’s not for comedy) will ultimately allow you to move up the ladder. In addition, we debate changing the usage of the word ‘fans’ to ‘connections’, leveraging another comedian’s audience to capture new ones, periodically testing the affinity of your connections, and producing content as a means to stay visible, maintain top-of-mind, and put yourself in the position to get opportunities.