Summary: About Today's Guest Rebekah Radice is a social media strategist, consultant, trainer and digital marketing specialist who was recently voted for the second year in a row a “Top 100 Social Media and Technology Leader” by Inman News and one of the Top 40 Social Media Professionals of 2013. She has trained thousands of business professionals on how to use social media strategically, allowing them to maximize, prioritize and monetize their online efforts. Additionally, she has worked with Fortune 500 organizations and headed social media campaigns for companies such as Better Homes and Gardens Real Estate, including a comprehensive marketing plan that spanned multiple social channels over an extended period of time. An 18 year online marketing veteran, Rebekah holds nothing back in this interview to help you leverage her experience, innovative ideas and keen sense of “what works,” to work for you! Tools To Thrive Infusionsoft: Since 2008 I've used Infusionsoft to automate my sales and marketing. I loved their offering so much, I became an Infusionsoft Certified Consultant. Please check out a demo of Infusionsoft then contact me to help you order it and get it set up. Audible: In September of 2013, by former sales manager and friend, Doug Layne, recommended Audible when I was back in Austin for a conference. I've been downloading books every month ever since. Get your first book for free at WesAudioBook.com. Bluehost: I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost, and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for a nice discount on their hosting. Greatest Sales Success Coldwell Banker, ReMax in LA, and Keller Williams Beverly Hills are her clients doing a great job on Google+ and social media in general thanks to her help. The changes in Facebook marketing and their Promoted Posts, etc. was making it hard for them to reach their local customers. That all changed when they mastered Google+ with the help of Rebekah Radice. Mistakes Business Owners Make Talking too much and promoting too soon on social media. What Are You Doing Daily To Grow Following her own advice of "Search. Identify. Connect." Rubber-Meets-The-Road Tip Leverage Google+ and Google+ Hangouts in place of Webex or GoToWebinar to reach critical mass faster. Create the event, promote it, record it and share it to YouTube and your Google+ Circles all in one place, seamlessly. Make sure you have good lighting and sound. The quality is there in Google Hangouts if you leverage those two tips. Have a checklist for your events and follow it! Stop chasing shiny objects. Create a "content calendar" and stick to it. Create regular content and publish is and promote it and you will grow. Leverage hashtags in your Google+ posts. Use lots of pictures in Google+. Don’t create a Google+ Community too soon. Listen and interact first. Google+ Communities are great for “curating” information and adding your own spin on that information to sharpen your writing skills. What Are You Reading Now “Dave Kerpen Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) Jay Baer’s Youtility: Why Smart Marketing Is about Help Not Hype Links Mentioned Rebekah Radice’s Google+ Community is “Closing the Google+ Gap” Rebekah Radice Follow Rebekah on Twitter Pat Flynn's Smart Passive Income Podcast John Lee Dumas's Entrepreneur On Fire If you liked this episode, please let Rebekah and me know on Twitter . Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already,
