The Sales Whisperer®

About Today's Guest Rebekah Radice is a social media strategist, consultant, trainer and digital marketing specialist who was recently voted for the second year in a row a “Top 100 Social Media and Technology Leader” by Inman News and one of the Top 40 Social Media Professionals of 2013. She has trained thousands of business professionals on how to use social media strategically, allowing them to maximize, prioritize and monetize their online efforts. Additionally, she has worked with Fortune 500 organizations and headed social media campaigns for companies such as Better Homes and Gardens Real Estate, including a comprehensive marketing plan that spanned multiple social channels over an extended period of time. An 18 year online marketing veteran, Rebekah holds nothing back in this interview to help you leverage her experience, innovative ideas and keen sense of “what works,” to work for you! Tools To Thrive Infusionsoft: Since 2008 I've used Infusionsoft to automate my sales and marketing. I loved their offering so much, I became an Infusionsoft Certified Consultant. Please check out a demo of Infusionsoft then contact me to help you order it and get it set up. Audible: In September of 2013, by former sales manager and friend, Doug Layne, recommended Audible when I was back in Austin for a conference. I've been downloading books every month ever since. Get your first book for free at WesAudioBook.com. Bluehost: I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost, and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for a nice discount on their hosting. Greatest Sales Success Coldwell Banker, ReMax in LA, and Keller Williams Beverly Hills are her clients doing a great job on Google+ and social media in general thanks to her help. The changes in Facebook marketing and their Promoted Posts, etc. was making it hard for them to reach their local customers. That all changed when they mastered Google+ with the help of Rebekah Radice. Mistakes Business Owners Make Talking too much and promoting too soon on social media. What Are You Doing Daily To Grow Following her own advice of "Search. Identify. Connect." Rubber-Meets-The-Road Tip Leverage Google+ and Google+ Hangouts in place of Webex or GoToWebinar to reach critical mass faster. Create the event, promote it, record it and share it to YouTube and your Google+ Circles all in one place, seamlessly. Make sure you have good lighting and sound. The quality is there in Google Hangouts if you leverage those two tips. Have a checklist for your events and follow it! Stop chasing shiny objects. Create a "content calendar" and stick to it. Create regular content and publish is and promote it and you will grow. Leverage hashtags in your Google+ posts. Use lots of pictures in Google+. Don’t create a Google+ Community too soon. Listen and interact first. Google+ Communities are great for “curating” information and adding your own spin on that information to sharpen your writing skills. What Are You Reading Now “Dave Kerpen Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) Jay Baer’s Youtility: Why Smart Marketing Is about Help Not Hype Links Mentioned Rebekah Radice’s Google+ Community is “Closing the Google+ Gap” Rebekah Radice Follow Rebekah on Twitter Pat Flynn's Smart Passive Income Podcast John Lee Dumas's Entrepreneur On Fire If you liked this episode, please let Rebekah and me know on Twitter . Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already,

About Today's Guest Jermaine Griggs founded HearandPlay.com at 17-years old in his grandma's one-bedroom inner city apartment. He had no idea his $70 investment would turn into a multi-million dollar business teaching tens of thousands how to play and enjoy music by ear. While in college studying Law & Criminology, Jermaine relied heavily on automated follow-up and marketing processes to run his business while he made good on a promise to his family to graduate school. What resulted was a unique automation strategy and philosophy that he follows religiously til' this day. As a result of his success and uncanny ability to mesmerize audiences, Jermaine started attracting the attention of the business world. He's been featured on Msn, Yahoo, Kiplinger, D&B, Aetna's Innovators, Msnbc, and more. In 2011, he was awarded Infusionsoft's "Ultimate Marketer of the Year" and teaches entrepreneurs how to repeat his success by working smarter and not harder. Jermaine is married to his high school sweetheart of 13 years, has 3 children, and resides in Orange County, CA. Tools To Thrive Infusionsoft: Since 2008 I've used Infusionsoft to automate my sales and marketing. I loved their offering so much, I became an Infusionsoft Certified Consultant. Please check out a demo of Infusionsoft then contact me to help you order it and get it set up. Audible: In September of 2013, by former sales manager and friend, Doug Layne, recommended Audible when I was back in Austin for a conference. I've been downloading books every month ever since. Get your first book for free at WesAudioBook.com. Bluehost: I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost, and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for a nice discount on their hosting. Greatest Sales Success Got into persuasion and copywriting when he saw a 26-page sales letters back in 2002. He's now doing 7-figures a year and 8-figures in total sales. Breakthrough Advertising - Eugene Shorts. "Different markets require different techniques." A.I.D.A. is the same as it ever was. Mistakes Business Owners Make “The biggest problem is people don’t have a process.” “People don’t know what they want to automate.” “Your business is different? People just call you with their credit cards? You never have to mentor or dispense advice? Of course you’re all of that and more.” You have information you take for granted. Take the consumer advocate approach in creating resources for your prospective clients. Give them your best tips up front. Don’t be scarcity-minded. Be abundant-minded. “We underestimate people’s lack of focus online.”  You need to get them immediately to the second form of communication beyond email - asking for cell phone for text messaging. He delivers first lesson via CustomerHub, a membership site and tracks how long they watch their videos then nudges them if they don’t respond after too long, “Oh taste and see that Jermaine’s stuff is great.” What Are You Doing Daily To Grow See the books he is reading to develop himself fully: business, mindset, etc. Rubber-Meets-The-Road Tip When advertise on Facebook, keep your opt-in form on Facebook to lower your CPC expenses. Upsell rush shipping. His lead magnet is free but normally takes 4 weeks for the workbook to arrive. Pay $3 and they get it right away. (He captures the address in next step and finally the Credit Card information. The goal is to have a low barrier to entry then slowly pull them in.) “Go with conversion first.” Stay off the latest traffic bandwagon until you know what converts. Data must be usable and “merge able.” Up-surveying - one question leads to another.

About Today's Guest Entrepreneur, geek, marketer, sales-guru, teacher, husband and father to two wonderful girls, Henry Evans has been involved in getting results with sales and marketing for over 20 years. He has had responsibility for generating over $15,000,000 in sales and has engineered a $189,000 payday in 90 minutes.  His experience spans from the heart of Washington, D.C., successfully working with clients such as the US Department of Labor and Executive Office of the President of the United States, down to working with a local Steakhouse on re-vamping their marketing campaign. Tools To Thrive Infusionsoft: Since 2008 I've used Infusionsoft to automate my sales and marketing. I loved their offering so much, I became an Infusionsoft Certified Consultant. Please check out a demo of Infusionsoft then contact me to help you order it and get it set up. Audible: In September of 2013, by former sales manager and friend, Doug Layne, recommended Audible when I was back in Austin for a conference. I've been downloading books every month ever since. Get your first book for free at WesAudioBook.com. Bluehost: I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost, and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for a nice discount on their hosting. Greatest Sales Success Left his "corporate schmuck" career as a VP of Sales in software on Halloween Day and never looked back. Most Spectacular Sales Flop Henry accrued over $125,000 in credit card debt and depleted his 401(k) when he went out on his own before he really turned his business around. What Are You Doing Daily To Grow Set daily goals. Know where you want to be a year from now. Have one clear number you are focused on such as "100 new clients by the end of the year." Rubber-Meets-The-Road Tip Do tw0-step lead-capture. Don't rely on just getting an email and waiting for them to come to you. Collect more information such as address and/or phone number and follow-up sequentially. What Are You Reading Now Henry is always reading and re-reading Napolean Hill's "Think & Grow Rich." Links Mentioned Henry's copywriting program "Copywriting and Advertising That Works" "Hour a Day Book" The Hour a Day Entrepreneur 30 Day Sales Growth No More Sales Duds Overnight Tagline If you liked this episode, please let Henry and me know on Twitter . Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show! Thanks again, and Good Selling! Peace!

About Today's Guest Her friends call her an adventurer (others use the word nutter) because she has a motto of living life to the fullest. She's a writer, author, speaker, blogger and fun-loving, down to earth entrepreneur. She's ridiculously passionate about building amazing businesses online that you can take anywhere. That means online marketing, social media and new tools and technologies are her life. Combine that with her love for travel and her addiction to Ultimate Frisbee, and you pretty much have the full picture on Natalie.She had over 8 years of corporate experience in marketing, communications, brand and product management for some major companies in New Zealand, England and Canada across the widest variety of industries – yes, she had real jobs! Throw into the mix a past life in modeling, TV presenting, Moto-x racing, tennis, netball, triathlons, sailing, and you get the kind of person Natalie Sisson is.A multi-faceted multi-potentialite woman intent on changing her world, and yours for the better. She loves learning and then passing on that knowledge at her site, SuitcaseEntrepreneur.com, where you can see that she "hearts entrepreneurship." Tools To Thrive Infusionsoft: Since 2008 I've used Infusionsoft to automate my sales and marketing. I loved their offering so much, I became an Infusionsoft Certified Consultant. Please check out a demo of Infusionsoft then contact me to help you order it and get it set up. Audible: In September of 2013, by former sales manager and friend, Doug Layne, recommended Audible when I was back in Austin for a conference. I've been downloading books every month ever since. Get your first book for free at WesAudioBook.com. Bluehost: I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost, and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for a nice discount on their hosting. Greatest Sales Success She has now developed 8 different revenue streams to support her lifestyle goals. "Create freedom in business and adventure in life." "The world rewards bravery." Interesting Tidbit In 2013 she came in fourth place with GB Women at the European Championships of Beach Ultimate Frisbee in Spain. What Are You Doing Daily To Grow She has developed a team that helps her run her business so she can focus on being the Chief Happiness Officer. Rubber-Meets-The-Road Tip Leverage ODesk and eLance as well as referrals and your online community to find the people you need to do the jobs that have to be done. Meet weekly via Google Hangout so everyone can feel part of the team, even if they are all in different cities and even countries. Leverage the cloud like Dropbox for storage, Google Docs, and Asana for project management. All have free versions and are inexpensive to upgrade. What's Your Latest Book? In 2013 Natalie published The Suitcase Entrepreneur: Create freedom in business and adventure in life. Links Mentioned Dropbox. Asana. oDesk. ELance. Learn more about Natalie Sisson at her site, SuitcaseEntrepreneur.com and follow her on Twitter here. If you liked this episode, please let Natalie and me know on Twitter . Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show! Thanks again, and Good Selling! Peace!

About Today's Guest Mike Bundrant is the founder of iNLP Center. He is an NLP Master Practitioner, IANLP Fellow Trainer and retired psychotherapist (NM). He has been a certified NLP practitioner in 1993. He has traveled the world for his (previous) Mormon faith, teaching NLP and growing personally. He has franchised Healthy Times Newspaper and now runs his business with over 500 students and 30,000 subscribers from his home where he loves the morning commute! Tools To Thrive Infusionsoft: Since 2008 I've used Infusionsoft to automate my sales and marketing. I loved their offering so much, I became an Infusionsoft Certified Consultant. Please check out a demo of Infusionsoft then contact me to help you order it and get it set up. Audible: In September of 2013, by former sales manager and friend, Doug Layne, recommended Audible when I was back in Austin for a conference. I've been downloading books every month ever since. Get your first book for free at WesAudioBook.com. Bluehost: I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost, and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for a nice discount on their hosting. What Are You Doing Daily To Grow Leveraging multi-media and multi-step nurture sequences. Mike has his blog, a printed newsletter, he's coming out with a new program as well as being active on social media. Rubber-Meets-The-Road Tip Leverage Wordpress, don't fret over SEO but figure out how to produce and deliver "super-high caliber, insanely, useful content...written really well.” Your website is your home base. It’s where everything points to. Use web forms and auto responders to capture the contact information of visitors in return for giving them access to valuable information and then stay in touch. What Are You Reading Now I (Wes) am reading "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World," by Gary Vaynerchuk. Links Mentioned Learn more about Mike Bundrant at his blog, iNLPCenter.org. If you liked this episode, please let Mike and me know on Twitter . Tweet out to Mike. Tweet out to me. Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show! Thanks again, and Good Selling! Peace!