Summary: About Today's Guest Jermaine Griggs founded HearandPlay.com at 17-years old in his grandma's one-bedroom inner city apartment. He had no idea his $70 investment would turn into a multi-million dollar business teaching tens of thousands how to play and enjoy music by ear. While in college studying Law & Criminology, Jermaine relied heavily on automated follow-up and marketing processes to run his business while he made good on a promise to his family to graduate school. What resulted was a unique automation strategy and philosophy that he follows religiously til' this day. As a result of his success and uncanny ability to mesmerize audiences, Jermaine started attracting the attention of the business world. He's been featured on Msn, Yahoo, Kiplinger, D&B, Aetna's Innovators, Msnbc, and more. In 2011, he was awarded Infusionsoft's "Ultimate Marketer of the Year" and teaches entrepreneurs how to repeat his success by working smarter and not harder. Jermaine is married to his high school sweetheart of 13 years, has 3 children, and resides in Orange County, CA. Tools To Thrive Infusionsoft: Since 2008 I've used Infusionsoft to automate my sales and marketing. I loved their offering so much, I became an Infusionsoft Certified Consultant. Please check out a demo of Infusionsoft then contact me to help you order it and get it set up. Audible: In September of 2013, by former sales manager and friend, Doug Layne, recommended Audible when I was back in Austin for a conference. I've been downloading books every month ever since. Get your first book for free at WesAudioBook.com. Bluehost: I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost, and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for a nice discount on their hosting. Greatest Sales Success Got into persuasion and copywriting when he saw a 26-page sales letters back in 2002. He's now doing 7-figures a year and 8-figures in total sales. Breakthrough Advertising - Eugene Shorts. "Different markets require different techniques." A.I.D.A. is the same as it ever was. Mistakes Business Owners Make “The biggest problem is people don’t have a process.” “People don’t know what they want to automate.” “Your business is different? People just call you with their credit cards? You never have to mentor or dispense advice? Of course you’re all of that and more.” You have information you take for granted. Take the consumer advocate approach in creating resources for your prospective clients. Give them your best tips up front. Don’t be scarcity-minded. Be abundant-minded. “We underestimate people’s lack of focus online.” You need to get them immediately to the second form of communication beyond email - asking for cell phone for text messaging. He delivers first lesson via CustomerHub, a membership site and tracks how long they watch their videos then nudges them if they don’t respond after too long, “Oh taste and see that Jermaine’s stuff is great.” What Are You Doing Daily To Grow See the books he is reading to develop himself fully: business, mindset, etc. Rubber-Meets-The-Road Tip When advertise on Facebook, keep your opt-in form on Facebook to lower your CPC expenses. Upsell rush shipping. His lead magnet is free but normally takes 4 weeks for the workbook to arrive. Pay $3 and they get it right away. (He captures the address in next step and finally the Credit Card information. The goal is to have a low barrier to entry then slowly pull them in.) “Go with conversion first.” Stay off the latest traffic bandwagon until you know what converts. Data must be usable and “merge able.” Up-surveying - one question leads to another.
