Summary: On the “hitting the road” episode of the podcast, Jordan Cooper and Josh Homer welcome Matt Ward on to the show to discuss how to book a do-it-yourself comedy tour, performing outside of the established comedy club circuit, identifying goals on why you should even go on tour, and how the process is nearly exactly the same as what bands and musical acts have been doing for years.<br> <br> In addition, we discuss how to properly route a tour, the economics of bar entertainment, why you should brand your tour, the pay-what-you-want merchandise business model, and how touring generally helps you in building relationships, growing a fan base, and rapidly develops your stand-up act.
