Your Child & Advertisements: A Dangerous Combination




RadioMD (All Shows) show

Summary: Don't let your children be subject to ads that may endanger their health.Do you often hear your children say, "Mommy I want that!"... because they saw it on TV or elsewhere in an advertisement? Are you worried that ads for cigarettes might have that same effect? You should be. A study in the October 2013 journal Pediatrics, researchers worked one-on-one with more than 2,400 5- and 6-year-olds in Brazil, China, India, Nigeria, Pakistan and Russia, asking them to match logos with pictures of products. Eight cigarette brand logos were included. Overall, 68 percent of the children could identify at least one cigarette brand logo. This is becoming a very real, very scary problem. Special guest, Dr. Dina L.G. Borzekowski, shares the best advice on how to teach your children about the reality of advertising and how to separate the hype from the truth.